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• Under Armour said this morning that Patrik Frisk, the company’s president and COO, would become its new CEO, effective Jan. 1, 2020. He will also remain president. Company founder, chairman and CEO Kevin Plank, will become executive chairman and brand chief. According to Friske via Under Armour, "The opportunity that lies ahead of us is incredible as our entire global team continues to lean hard into our transformation."

• Sacramento, California's capital city, has been awarded an MLS expansion team with Sacramento Republic FC becoming the league's 29th team and beginning play in MLS in 2022. The club will build a new, $300 million, 20,100-seat soccer stadium in the downtown Railyards District. 

• Octagon and the National Women’s Soccer League have signed a multi-tier consulting partnership, in which Octagon’s Global Media Rights Consulting and Marketing divisions will "advise the NWSL on its league media rights, sponsorship, and marketing." “The growth of the NWSL over the past six years has been tremendous, and the league, its teams and players show absolutely no sign of slowing down,” Christine Franklin, SVP, Marketing, Octagon, said via the firm.

• The Professional Baseball Agreement between MLB and minor league teams expires at the end of the 2020 season. But if a new MLB proposal were to become reality, more than three dozen cities with affiliated minor league teams will lose those teams a year from now and thousands of minor league players will be out of work as well. Full story here.

• "We said there's no chance that's happening. There’s no chance we’ll even discipline him." — NBA commissioner Adam Silver regarding China’s request that the league fire Houston Rockets GM Daryl Morey

• "The losses have already been substantial. Our games are not back on the air in China as we speak, and we'll see what happens next. I don't know where we go from here. The financial consequences have been and may continue to be fairly dramatic." — NBA commissioner Adam Silver at the Time 100 Summit on Thursday regarding the league’s on-going situation with China.

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

POLL POSITION

Rock & Roll Hall of Fame 2020 Nominees

• Pat Benatar
• Dave Matthews Band
• Depeche Mode
• Doobie Brothers
• Whitney Houston
• Judas Priest
• Kraftwerk
• MC5
• Motorhead
• Nine Inch Nails
• Notorious B.I.G.
• Rufus feat. Chaka Khan
• Todd Rundgren
• Soundgarden
• T. Rex
• Thin Lizzy

VOTE HERE

KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 18-20
1. Maleficent: Mistress Of Evil $36M
2. Joker $29.2M
3. Zombieland 2 $26.7M
4. Addams Family $16M
5. Gemini Man $8.5M
6. Abominable $3.5M
7. Downton Abbey $3M
8. Judy $2M
9. Hustlers $2M
10. It 2 $1.5M
BoxOfficeMojo.com

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Cancer Drives Home
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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football)

NBA 2019 Opening Nights
• Oct. 22 New Orleans Pelicans vs. Toronto Raptors TNT 8 PM (ET)
• Oct. 22 Los Angeles Lakers vs. Los Angeles Clippers TNT 10:30 PM (ET)

• Oct. 23 Boston Celtics vs. Philadelphia 76ers ESPN 8 PM (ET)
• Oct. 23 Denver Nuggets vs. Portland Trail Blazers ESPN 10 PM (ET)

Thursday
Jul112019

NBA Names Social Media Marketing Vet Kate Jhaveri CMO, Adds To Tech Platform

NYSJ Sports-Entertainment Business News Service

July 11, 2019:
In the midst of its free agent feeding frenzy, the NBA has managed to satisfy its hunger for a new CMO.

The league said that it has signed Kate Jhaveri, who has been head of marketing for Amazon-owned Twitch since 2017, to take over the position, which has been vacant since the end of 2018 when Pam El after four years.

Jhaveri, who also has held marketing positions with Twitter, Facebook and Microsoft, officially joins the NBA on Aug. 15.

She will report to Mark Tatum, the league’s deputy commissioner and COO.

The NBA today also unveiled what it called a strategic partnership and equity stake with NEX Team Inc., San Francisco-Based mobile artificial intelligence company and the developer of "Homecourt."

NEX Team described Homecourt as a mobile basketball training application that uses advanced machine learning and computer vision to unlock potential in every player. 
 
According to the league, the partnership would “leverage HomeCourt’s technology to develop and train players at all skill levels and will be an integral part of the NBA’s youth basketball development initiatives around the world.

“By giving players everywhere access to HomeCourt’s technology, the NBA has the opportunity to identify and discover basketball talent globally with just a mobile phone.”

Regarding its new CMO, the NBA said Jhaveri would be responsible for leading the global marketing operations for the NBA, NBA G League and NBA 2K League.

That would include the “development of innovative marketing campaigns and brand messaging across all platforms to connect with fans and grow the game of basketball around the world.”

In addition, she will oversee the consumer insights and analytics departments to enhance the NBA’s consumer data strategy and implement new marketing programs.

While at Twitch, Jhaveri led a global team responsible for growing, engaging and retaining the brand’s core audiences of more than 15 million daily active viewers and more than three million unique content creators each month.

The NBA has been at the forefront of social media integration with fans and brands. The league has more than 37 million followers on its official Facebook account, nearly 39 million on Instagram and some 30 million on Twitter.

“Kate is an industry leader who has an excellent record in creating successful marketing strategies for some of the most renowned companies in the world,” Tatum said via the league.

“We are looking forward to adding Kate to our team and having her lead our marketing efforts to further reach and engage our global fan base.”

Prior to Twitch, Jhaveri was head of consumer marketing forTwitter, where she managed all consumer-facing campaigns that drove increased user growth, engagement and brand relevance with consumers worldwide.

Jhaveri also previously served as head of brand marketing fort Facebook and spent seven years at Microsoft overseeing the worldwide Marketing Communications team for Windows, Internet Explorer and bing.com.

According to Jhaveri, “I am thrilled to join the NBA and bring my experiences in both digital and traditional marketing to develop new and innovative ways to continue the global growth of the league.

“The NBA has an incredibly passionate fan base, and I look forward to utilizing their perspectives to best drive our strategic direction.”

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