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POLL POSITION
Sports Marketer Of The Year 2018

 

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NEWS REAL

• Manchester United has signed a multi-year deal with Marriott International, with multi-platform marketing including access to on-field & player experiences for 120M members of the Marriott BonVoy travel program.

• PepsiCo is acquiring the CytoSport supplements brand from Hormel, which includes the Muscle Milk line.

• MLS Los Angeles Galaxy has signed a deal naming Mescal El Silencio, a specially crafted mezcal label based in Los Angeles, as an official partner for the team and its venue, Dignity Health Sports Park. The alliance, being called the first mescal deal for a pro sports team, includes a Mezcaleria El Silencio bar on the main concourse.

• MLS FC Dallas has signed a pact naming Heineken as the official import beer for the club and Toyota Stadium. The alliance also make Heineken USA a founding partner for the National Soccer Hall of Fame, which recently opened in Toyota Stadium.

• Lisa Borders, who in October resigned from her position as president for the WNBA to become president and CEO for Time’s Up, has now resigned from that position, citing family situations.

KEEPING SCORE

Finalists For The Naismith Memorial Basketball Hall of Fame Class of 2019
Unveiled at NBA All-Star Weekend as finalists from the North American and Women’s committees to be considered for election in 2019:

Players
• Marques Johnson
• Bobby Jones
• Sidney Moncrief
• Jack Sikma
• Ben Wallace
• Chris Webber
• Paul Westphal
Coaches
• Bill Fitch
• Eddie Sutton
Referee
• Hugh Evans

Finalists from the Women’s Screening Committee
Player
• Theresa Weatherspoon
Coaches
• Leta Andrews
• Barbara Stevens

The Class of 2019 will be unveiled during a press conference in Minneapolis at the NCAA Men’s Final Four.

BUY SELL

Weekend Box Office Feb. 15-17
1. Alita: Battle Angel $27.8M
2. The Lego Movie 2: The Second Part $21.2M
3. Isn’t It Romantic $14.2M
4. What Men Want $10.9M
5. Happy Death Day 2U $9.8M
6. Cold Pursuit $6M
7. The Upside $5.6M
8. Glass $3.8M
9. The Prodigy $3.1M
10. Green Book $2.7M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Bud Reserve: 'Charlize' See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Tuesday
Apr272010

NBA Nation 2010, Marketing Partners T-Mobile, Kia On The Road Again

April 28, 2010: Even as the NBA playoffs continue to heat on on the court, the league will take its hot mobile basketball playground, NBA Nation presented by T-Mobile USA and Kia Motors, cross country for a series of fan experience stops. Sprite is on the tour as an associate partner.

Now in its fourth season, the NBA Nation tour will travel more than 10,000 miles to eight NBA cities and expects to receive more than one million visitors, according to the league. The first stop will be at  Phoenix on May 1, to take part in the “Cinco De Mayo Phoenix Festival.” The tour runs through July 11 in Dallas, also making visits en route to Denver, Los Angeles, Cleveland, New York, Philadelphia and St. Paul-Minneapolis. (Full schedule below.)

A customized 18-wheel NBA Nation truck expands into 20,000 square feet of basketball playground providing free interactive basketball activities, as well as the opportunity to meet NBA players and legends. Former NBA 14-year veteran Darryl Dawkins will serve as the official tour ambassador for the second time, signing autographs and serving as a special judge for select competitions.

Among the events at NBA Nation stops will be the Kia Motors Performance Challenge, which tests fans’ dribbling, passing and shooting skills against the clock for the opportunity to win a 2011 Kia Sorento CUV;  and the Sprite Slam Dunk Showdown, where visitors can perform their best dunks, with one winner from each city receiving a $1,000 prize and the chance to be crowned the Sprite Slam Dunk Showdown Champion at the 2011 NBA All-Star Game in Los Angeles.

"We are thrilled to once again tip off the annual NBA Nation tour during the NBA Playoffs to elevate fan excitement with this unique and engaging experience," Gail Hunter, NBA svp-events and attractions, said in a statement. “This year, with the support of our partners, we will again deliver what fans have come to expect from NBA Nation: great prizes, family fun for all ages, exciting competitions, and opportunities to meet members of the NBA family.”

T-Mobile is the NBA's official wireless partner, Kia is the official automotive partner of the league.

NBA Nation 2010 Tour Schedule

May 1-2: Phoenix Cinco De Mayo Phoenix Festival 2010
May 8-9: Denver 23rd Annual Cinco De Mayo “Celebrate Culture” Festival
May 22-23: Los Angeles Universal CityWalk Hollywood
May 28-31: Cleveland Marc’s Great American Rib Cook Off and Music Festival, Time Warner Cable Amphitheater
June 19-20: New York South Street Seaport, Fulton & South Street
June 26-27: Philadelphia Taste of Philadelphia
July 2-5: St. Paul Taste of Minnesota, Harriet Island
July 9-11: Dallas Taste of Dallas, Fair Park

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