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NEWS REAL

• Serena Williams has withdrawn from the Miami Open (March 23) due to knee issues.

• Picking up the mantle of National Women’s Month, and anticipating what next year will be its 70th anniversary, the LPGA has unveiled “Drive On,” a multi-platform refined brand position. According to the LPGA, “Drive On is clearly rooted in golf, but it's a bigger idea. It captures the power and potential in each of us and celebrates the hard work, focus and tenacity that it takes to achieve our goals.” Full story here.

• The NBA said that the Chinese and Croatian National Teams would join all 30 NBA teams to compete at MGM Resorts NBA Summer League 2019 in Las Vegas, marking the first time that the league will feature two international teams, with 83 games over 11 days (July 5-15).

• The 2019 Alliance of American Football Championship, originalluy scheduled for April 27 in Las Vegas, will be played in Ford Center at The Star in Frisco, Texas., which is owned and operated by Jerry Jones and the Dallas Cowboys.

• MLB and the MLB Players’ Assn. have unveiled numerous changes to the game to be installed over the next two seasons that will impact game length, marketing broadcast partners, the All-Star Game and the Home Run Derby. Full story here.

POLL POSITION

Top Ten Most In-Demand MLB Tickets (based on total ticket sales on StubHub thru March 14):
1. New York Yankees
2. Boston Red Sox
3. San Francisco Giants
4. Chicago Cubs
5. St. Louis Cardinals
6. Los Angeles Dodgers
7. Philadelphia Phillies
8. Texas Rangers
9. New York Mets
10. Houston Astros

SOURCE: STUBHUB

KEEPING SCORE

The Most-In-Demand MLB Home Openers
(based on total ticket sales on StubHub thru March 14, all on March 28):

• Arizona Diamondbacks at the Dodgers (average ticket price $229.
• Baltimore Orioles at New York Yankees (average ticket price $202)
• Atlanta Braves at Philadelphia Phillies (average ticket price $84)
• Chicago Cubs at Texas Rangers (average ticket price $254)
• Pittsburgh Pirates at Cincinnati Reds (average ticket price $122)

BUY SELL

Weekend Box Office March 15-17
1. Captain Marvel $69.3M
2. Wonder Park $16M
3. Five Feet Apart $13.2M
4. How To Train Your Dragon: Hidden World $9.4M
5. Madea Family Funeral $8M
6. No Manches Frida 2 $3.9M
7. Captive State $3.2M
8. Lego Movie 2 $2.1M
9. Alita: Battle Angel $1.9M
10. Green Book $1.3M
Source: Box Office Mojo

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Tuesday
Oct302018

Sixers, Devils Chip In With Caesars Entertainment For Sports Betting Activation

By Barry Janoff

October 30, 2018: In July, the NBA signed a deal naming MGM Resorts International its official gaming partner.

On Monday, the NHL followed suit, also naming MGM Resorts International as an official betting partner.

Now, individual teams are making their own alliances in the burgeoning sports betting category.

Harris Blitzer Sports & Entertainment said it has signed a multi-year partnership with Caesars Entertainment for alliances with its properties the Philadelphia 76ers, New Jersey Devils and Prudential Center.

“The partnership will introduce New Jersey sports fans to Caesars Entertainment’s new sports book experience now available at two of its Atlantic City properties and The Caesars Casino & Sports app through special promotions and activations inside the exclusive Caesars Club at Prudential Center,” according to both sides.

On Oct. 19, Horseshoe Casino Baltimore, a joint venture of Caesars Entertainment and JACK Entertainment, signed an official partnership with the Baltimore Ravens, allowing Horseshoe to use the team’s logos and trademarks at the gaming venue, with customer loyalty cards displaying its new NFL links to come.

The Vegas Golden Knights in September signed an alliance with sports book operator William Hill, the first NHL team to ink such a deal. William Hill added the Devils as a partner last week.

In September, the Dallas Cowboys became the first NFL team with a casino deal, signing a multi-year pact naming WinStar World Casino and Resort as the official casino of the team.

According to a new report from American Gaming Assn., the NFL, MLB, NBA and NHL could realize a combined $4.2 billion annually not just from legal, regulated sports betting, but from such related platforms as increased consumption of the leagues' products, revenue as a result of spending by betting operators and data providers, advertising, sponsorship revenue and data.

In Prudential Center, Caesars Entertainment said it would open a 5,000-square-foot premium restaurant and bar on the main concourse (rendition above).

Caesars said it would provide signature VIP hospitality to Premium Seat members for all Devils home games and would also be open to all event attendees during more than 175 live events, games and concerts held in the venue.

“Caesars Entertainment has enjoyed a long relationship with the New Jersey community,” Chris Holdren, CMO for Caesars Entertainment, said via the company.

“With the introduction of the Caesars Club Sports Lounge, we’re excited to expand our relationship and deliver our world-class hospitality and entertainment in a new part of the Garden State.”

Caesars Entertainment will get exposure on Prudential Center’s 80 digital boards and 4,800-square-foot outdoor LED board.

Caesars’ branding will also appear on Club Level tickets, premium wristbands, concourse pillars and elsewhere.

During ten regular-season Devils’ games, people in attendance will have the chance to win $1 million in a Caesars-branded “Shoot for a Million” on-ice promotion during the second-period break.

In addition, Caesars will have a presence at 76ers games through ad placements.

Caesars said it would promote Harrah’s Philadelphia and two of its other signature brands to 76ers’ regional and international fan bases.

"Caesars Entertainment can connect with fans to promote its new sports book and mobile sports betting app throughout the Garden State.”

Via a “Score for the Shore” in-game on-court promotion and a “Live Like a Caesars VIP” Sixers social media contest, people will have the opportunity to win a complimentary stay at Caesars Atlantic City Hotel & Casino or an all-expense paid weekend getaway to The LINQ Hotel & Casino in Las Vegas, respectively.

According to Adam Davis, HBSE CRO, “With a partnership that synergistically bookends the state of New Jersey, Caesars Entertainment can connect with engaged sports and live event fans to promote its new sports book and mobile sports betting app throughout the Garden State.”

The Caesars Casino & Sports app is available through the App Store and on the Caesars Web site for Android users.

People can access the mobile app in the state of New Jersey. People can also place bets inside the new sports books at Caesars Entertainment properties in Atlantic City.

You Bet Your Ice: NHL Signs MGM Resorts As Official Gaming Partner

NHL Could See $200M+ Annual Revenue Boost From Legal Betting

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