NBA Partners Draft Marketing Activation To Welcome Next-Gen Players Into League
Thursday, June 22, 2017 at 05:58PM
NYSportsJournalism.com in NBA, NBA, NBA Draft, sports marketing

By Barry Janoff

June 22, 2017: Fresh off the 2016-17 NBA season and the Golden State Warriors championship run, and with such prospects as Markelle Fultz, Lonzo Ball, Josh Jackson, Jason Tatum, De’Aaron Fox and Malik MonK in the spotlight, the league’s marketing partners are all-in for the NBA Draft presented by State Farm tonight.

Among those that have activated and are activating for the event in Barclays Center, Brooklyn, NY, are American Express, Anheuser Busch (Bud Light), Cisco, ExxonMobile, Foot Locker, Gatorade, Jack Daniel’s, JBL, Mountain Dew, New Era, Spalding, State Farm, Tissot and Verizon.

Brands that broke spots in support of the NBA Draft featuring several of the league’s top incoming prospects include Foot Locker ("Father’s Day," "One-On-One"), JBL, Tissot, Gatorade ("One And Only") and Spalding, which in conjunction with Slam Magazine premiered "Without A Doubt Vol. 2" documentary, featuring De’Aaron Fox, at the NBA Store.

State Farm will debut a vignette series highlighting draftees Josh Jackson, Markelle Fultz, and Jayson Tatum, which will be posted on NBA.com and league social channels.

Coverage of the NBA Draft on ESPN, with ancillary coverage by NBA TV, will put many of the league’s partners in a national spotlight.

As associate partners of NBA Draft, Bud Light, Gatorade and Verizon will receive onsite signage and Draft show partner integration.

Cisco will host TelePresence interviews in the NBA Draft media circuit with draft picks for international media in several cities.

As official timekeeper for the NBA, Tissot’s logo will be prominently featured on the on-stage Draft Clock, which displays the amount of available time between each selection.

As the sole presenter of NBA statistics, all the Draft-related statistics both in-arena and on NBA.com are Draft Stats sponsored by SAP.

For the first time, the NBA Draft cap given to players will be made by New Era, via its iconic 5950. New Era will also have product placement onsite including a green room pedestal from which players will take the cap when their names are called, and hat displays on the Draft stage.

Mountain Dew’ s NBA 3X will be promoted at Barclays Center throughout the night, with the next Dew NBA 3X tour stop scheduled for Brooklyn Bridge Park (June 24- 25).  

State Farm said it would have 50 brand ambassadors throughout Barclays Center presenting people with seat upgrades, tickets and concession stand gift cards.

Among social media activation, @NBA social channels will distribute multiple New Era and hat-based messages, including two videos about the making of the cap and its meaning in the basketball journeys of the drafted players.

In addition, JBL will conduct a Draft Social with interactive videos of the draftees wearing custom-made team branded headphones and a voiceover from NBA commissioner Adam Silver announcing their name and position in the Draft.

Back to Home Page

Article originally appeared on NYSportsJournalism.com (http://www.nysportsjournalism.com/).
See website for complete article licensing information.