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POLL POSITION
Sports Marketer of the Year
 
pollcode.com free polls
QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Top Selling MLS Player Jerseys
1. Miguel Almirón Atlanta United
2. Bastian Schweinsteiger Chicago Fire
3. Josef Martínez Atlanta United
4. Jordan Morris Seattle Sounders
5. David Villa NYCFC
6. Clint Dempsey Seattle Sounders
7. Sebastian Giovinco Toronto FC
8. Kaká Orlando City FC
9. Andrea Pirlo NYCFC
10. Nicolás Lodeiro Seattle Sounders
SOURCE MLS STORE

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CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99

Entries in sports marketing (1)

Thursday
Jun222017

NBA Partners Draft Marketing Activation To Welcome Next-Gen Players Into League

By Barry Janoff

June 22, 2017: Fresh off the 2016-17 NBA season and the Golden State Warriors championship run, and with such prospects as Markelle Fultz, Lonzo Ball, Josh Jackson, Jason Tatum, De’Aaron Fox and Malik MonK in the spotlight, the league’s marketing partners are all-in for the NBA Draft presented by State Farm tonight.

Among those that have activated and are activating for the event in Barclays Center, Brooklyn, NY, are American Express, Anheuser Busch (Bud Light), Cisco, ExxonMobile, Foot Locker, Gatorade, Jack Daniel’s, JBL, Mountain Dew, New Era, Spalding, State Farm, Tissot and Verizon.

Brands that broke spots in support of the NBA Draft featuring several of the league’s top incoming prospects include Foot Locker ("Father’s Day," "One-On-One"), JBL, Tissot, Gatorade ("One And Only") and Spalding, which in conjunction with Slam Magazine premiered "Without A Doubt Vol. 2" documentary, featuring De’Aaron Fox, at the NBA Store.

State Farm will debut a vignette series highlighting draftees Josh Jackson, Markelle Fultz, and Jayson Tatum, which will be posted on NBA.com and league social channels.

Coverage of the NBA Draft on ESPN, with ancillary coverage by NBA TV, will put many of the league’s partners in a national spotlight.

As associate partners of NBA Draft, Bud Light, Gatorade and Verizon will receive onsite signage and Draft show partner integration.

Cisco will host TelePresence interviews in the NBA Draft media circuit with draft picks for international media in several cities.

As official timekeeper for the NBA, Tissot’s logo will be prominently featured on the on-stage Draft Clock, which displays the amount of available time between each selection.

As the sole presenter of NBA statistics, all the Draft-related statistics both in-arena and on NBA.com are Draft Stats sponsored by SAP.

For the first time, the NBA Draft cap given to players will be made by New Era, via its iconic 5950. New Era will also have product placement onsite including a green room pedestal from which players will take the cap when their names are called, and hat displays on the Draft stage.

Mountain Dew’ s NBA 3X will be promoted at Barclays Center throughout the night, with the next Dew NBA 3X tour stop scheduled for Brooklyn Bridge Park (June 24- 25).  

State Farm said it would have 50 brand ambassadors throughout Barclays Center presenting people with seat upgrades, tickets and concession stand gift cards.

Among social media activation, @NBA social channels will distribute multiple New Era and hat-based messages, including two videos about the making of the cap and its meaning in the basketball journeys of the drafted players.

In addition, JBL will conduct a Draft Social with interactive videos of the draftees wearing custom-made team branded headphones and a voiceover from NBA commissioner Adam Silver announcing their name and position in the Draft.

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