Top
NEWS REAL
• In response to the mass shooting that occurred in the early hours of August 4, 2019, The Dayton Foundation has established the Dayton Oregon District Tragedy Fund.

• NBC Sports Group and World Rugby today signed a four-year partnership to exclusively present the HSBC World Rugby Sevens Series across NBC Sports platforms in the U.S. through 2023. The HSBC Sevens Series was an NBC Sports property from 2010-2016.

• ESPN, X Games and MLB said that four more MLB clubs have joined the Shred Hate initiative, described as a “multi-faceted, innovative bullying prevention program striving to put an end to bullying in schools by encouraging youth to choose kindness.

The Boston Red Sox, New York Mets, New York Yankees and Oakland A’s will “support Shred Hate bullying prevention efforts and have the No Bully methodology implemented within select schools in their markets throughout the 2019-2020 academic year.”

The Los Angeles Dodgers and Pittsburgh Pirates are returning to the initiative for a second consecutive year. Other MLB clubs have also been part of the initiative, which launched in 2017.

• The Museum of Ice Cream — a hands-on destination that serves homemade ice cream and offers such activities as cookie carousel to a slide that leads into a pool filled with rainbow sprinkles — will add to its original (2016) San Francisco location with the opening of a second location, in New York City’s Soho (555 Broadway), spanning almost 25,000 square feet over three floors.

• On the same day that Naomi Osaka was named the No. 1 seed for the upcoming U.S. Open, the two-time Grand Slam winner has signed a deal with Hyperice, a recovery and performance technology brand that specializes in vibration and percussion fitness devices. She joins such athletes as Blake Griffin and Lindsey Vonn on the roster. Full story here.
 

• Kellogg's Frosted Flakes has signed a deal to become title sponsor for the renamed Tony the Tiger Sun Bowl.  The postseason CFB game will feature teams from the ACC and Pac-12 in the Sun Bowl, El Paso, Texas, on Dec. 31, 2019, and will air for the 52nd consecutive year on CBS. The game was known as the Hyundai Bowl from 2010-18.

• The NFL said the Pro Bowl would return to Orlando's Camping Ground Stadium for the fourth successive year, scheduled for Jan. 26, 2020. It will air live on ESPN and ESPN Deportes and be simulcast on ABC (3 PM ET). Full story here.

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

XFL Teams (scheduled to begin play Februty 2020)

• Dallas Renegades
Globe Life Park

• Houston Roughnecks
TDECU Stadium

• Los Angeles Wildcats
Dignity Health Sports Park

• New York Guardians
MetLife Stadium

• St. Louis Battlehawks
The Dome

• Seattle Dragons
CenturyLink Field

• Tampa Bay Vipers
Raymond James Stadium

• Washington DC Defenders
Audi Field

KEEPING SCORE

The 32 men and 32 women who will be seeded in the singles draws at the 2019 U.S. Open (Aug. 26-Sept. 8) have named by the USTA:

U.S. Open Men’s Top Ten Seeds
1. Novak Djokovic, Serbia
2. Rafael Nadal, Spain
3. Roger Federer, Switzerland
4. Dominic Thiem, Austria
5. Daniil Medvedev, Russia
6. Alexander Zverev, Germany
7. Kei Nishikori, Japan
8. Stefanos Tsitsipas, Greece
9. Karen Khachanov, Russia
10. Roberto Bautista Agut, Spain

U.S. Open Women’s Top Ten Seeds
1. Naomi Osaka, Japan
2. Ashleigh Barty, Australia
3. Karolina Pliskova, Czech Republic
4. Simona Halep, Romania
5. Elina Svitolina, Ukraine
6. Petra Kvitova, Czech Republic
7. Kiki Bertens, Netherlands
8. Serena Williams, United States
9. Aryna Sabalenka, Belarus
10. Madison Keys, United States

BUY SELL

Weekend Box Office Aug. 23-25
1. Angel Has Fallen $21.3M
2. Good Boys $11.8M
3. Overcomer $8.2M
4. The Lion King $8.2M
5. Hobbs & Shaw $8.1M
6. Ready or Not $7.8M
7. Angry Birds 2 $6.4M
8. Scary Stories $6M
9. Dora and the Lost City of Gold $5.2M
10. Once Upon a Time in Hollywood $5M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

8-3-19 El Paso Relief Fund See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Thursday
Feb142019

NBA, Partners Planning A Marketing Hoopla During All-Star Game, Weekend

NYSJ Sports-Entertainment Business News Service

February 13, 2019:
While LeBron James and Giannis Antetokounmpo lead their respective teams on the court, first-year NBA partners including AT&T, Beats and Puma will join such veteran league marketing partners as Kia, State Farm, Nike, Foot Locker, American Express, adidas, 2K and Mountain Dew during a weekend of All-Star Game activation.

Among those with on-air presence on TNT and ESPN will be Nike, State Farm, Kia, Tissot, Gatorade, Mountain Dew, AT&T, Beats, Jack Daniel’s and Kumho Tire.

Also expect to see spots from non-NBA partners such as Metro by T-Mobile, which just signed Antetokounmpo as spokesperson; Built With Chocolate Milk with new spokesman Al Horford; Biofreeze with Damian Lillard; Hulu with Lillard and Joel Embiid; and New Balance with recently signed Kawhi Leonard.

Host team Charlotte Hornets is majority owned by hoops Hall of Famer Michael Jordan, and his alliance with Nike’s Jordan Brand will have significant presence throughout the weekend.

State Farm will again be the title partner for State Farm All-Star Saturday Night (Feb. 16, TNT).

That night includes the Taco Bell NBA Skills Challenge, the Mountain Dew 3-Point Challenge and the newly named AT&T Slam Dunk.

AT&T signed with the NBA earlier this month, replacing Verizon in the category, and will also be presenting partner for NBA All-Star Practice and Media Day.

In addition, AT&T will present the “Blue Carpet” for NBA talent and celebrities to walk down prior to NBA All-Star activities in Spectrum Center.

Mountain Dew will be returning as title partner of Mountain Dew Ice Rising Stars (Feb. 15, TNT), in addition to debuting as the title partner for the Mountain Dew 3-Point Contest.

Ruffles will return as the presenting partner of the NBA All-Star Celebrity Game, which will feature the 4-point “RIDGE” line (Feb. 15, ESPN).

Kia will return as the title partner for the NBA All-Star MVP fan vote and award. Kia will also provide a free shuttle service for people to and from the various NBA All-Star footprints.

Among its activation, American Express will host key merchants throughout NBA All-Star and serve as title partner for the TNT Roadshow.

Beats, in its first year as the official audio partner for the NBA, will have an activation space at NBA Crossover and will be gifting product to players and celebrity talent,

Under Armour will return as the presenting partner of Jr. NBA Day and will outfit all Jr. NBA-related events happening throughout NBA All-Star.

Kaiser Permanente is the presenting partner of the 2019 NBA All-Star FIT Celebration where members of the NBA family and Kaiser Permanente will come together to dedicate newly refurbished spaces for “total health” at West Charlotte High School.

New partner Puma will have on -the-ground activation and presence throughout the weekend. Marvin Bagley, Kevin Knox and Deandre Ayton are scheduled to play in the Mountain Dew Ice Rising Stars Game; Danny Green is participating in the Mountain Dew 3-Point Contest.

Tissot will be awarding custom watches to the winners of the State Farm All-Star Saturday Night events, captains, first-timers and the head coaches of the 2019 All-Star teams, along with other NBA All-Stars, NBA Legends, and influencers throughout the NBA family.

Trae Young will be gifting his teammates on the USA Team in the Rising Stars Game with Tissot watches, while Tony Parker will present players on the World Team with Tissot timepieces.

Tissot brand ambassadors  Klay Thompson, Trae Young, Kemba Walker, Bradley Beal and PJ Tucker are scheduled to make appearance in the Tissot Style Lounge in The Epicentre.

Foot Locker will host a Hoops “Courtside” Pop- Up Shop in conjunction with Nike, to include a series of Q&As with NIike endorsers, Nike and Jordan Brand Product Cubes, Footwear Zoneand Nike Adapt Basketball Zone and Court.

Gatorade will produce a custom towel for the NBA All-Star Game, and a custom squeeze bottle for the NBA All-Star Game, State Farm All-Star Saturday Night, and Mountain Dew Ice Rising Stars.

They will also return as the title partner of the Gatorade Jr. NBA Invitational.

Back to Home Page