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• Sacramento, California's capital city, has been awarded an MLS expansion team with Sacramento Republic FC becoming the league's 29th team and beginning play in MLS in 2022. The club will build a new, $300 million, 20,100-seat soccer stadium in the downtown Railyards District. 

• Octagon and the National Women’s Soccer League have signed a multi-tier consulting partnership, in which Octagon’s Global Media Rights Consulting and Marketing divisions will "advise the NWSL on its league media rights, sponsorship, and marketing." “The growth of the NWSL over the past six years has been tremendous, and the league, its teams and players show absolutely no sign of slowing down,” Christine Franklin, SVP, Marketing, Octagon, said via the firm.

• The Professional Baseball Agreement between MLB and minor league teams expires at the end of the 2020 season. But if a new MLB proposal were to become reality, more than three dozen cities with affiliated minor league teams will lose those teams a year from now and thousands of minor league players will be out of work as well. Full story here.

• "We said there's no chance that's happening. There’s no chance we’ll even discipline him." — NBA commissioner Adam Silver regarding China’s request that the league fire Houston Rockets GM Daryl Morey

• "The losses have already been substantial. Our games are not back on the air in China as we speak, and we'll see what happens next. I don't know where we go from here. The financial consequences have been and may continue to be fairly dramatic." — NBA commissioner Adam Silver at the Time 100 Summit on Thursday regarding the league’s on-going situation with China.

• Showtime Sports will launch on Oct. 21 a weekly podcast, All The Smoke with Matt Barnes and Stephen Jackson, in which the two NBA veterans (now retired) and NBA champs (Golden State Warriors and San Antonio Spurs, respectively), will “deliver an authentic, unfiltered perspective on the most polarizing topics in and around the game of basketball.”  It will air Thursdays on the Showtime Basketball YouTube Channel. 

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

POLL POSITION

Rock & Roll Hall of Fame 2020 Nominees

• Pat Benatar
• Dave Matthews Band
• Depeche Mode
• Doobie Brothers
• Whitney Houston
• Judas Priest
• Kraftwerk
• MC5
• Motorhead
• Nine Inch Nails
• Notorious B.I.G.
• Rufus feat. Chaka Khan
• Todd Rundgren
• Soundgarden
• T. Rex
• Thin Lizzy

VOTE HERE

KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 18-20
1. Maleficent: Mistress Of Evil $36M
2. Joker $29.2M
3. Zombieland 2 $26.7M
4. Addams Family $16M
5. Gemini Man $8.5M
6. Abominable $3.5M
7. Downton Abbey $3M
8. Judy $2M
9. Hustlers $2M
10. It 2 $1.5M
BoxOfficeMojo.com

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NYSportsJournalism.com + Topic Of Requested Search

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football)

NBA 2019 Opening Nights
• Oct. 22 New Orleans Pelicans vs. Toronto Raptors TNT 8 PM (ET)
• Oct. 22 Los Angeles Lakers vs. Los Angeles Clippers TNT 10:30 PM (ET)

• Oct. 23 Boston Celtics vs. Philadelphia 76ers ESPN 8 PM (ET)
• Oct. 23 Denver Nuggets vs. Portland Trail Blazers ESPN 10 PM (ET)

Thursday
Jun012017

NBA Partners Eye Prime Playoff Payoff With Warriors-Cavaliers Finals Campaigns Trilogy

By Barry Janoff

June 1, 2017: As Stephen Curry, LeBron James, Kevin Durant, Kyrie Irving, Klay Thompson, Kevin Love and their respective teammates seek the NBA title, league marketers are activating behind what could be the most-watched and most social media-driven championship series in years.

Among the companies with NBA Finals activation to support the third consecutive meeting of the Golden State Warriors and Cleveland Cavaliers are Taco Bell, Gatorade, 2K, State Farm, Kaiser Permanente, Kia, adidas, Nike, Mountain Dew, American Express, FanDuel, BBVA, Jack Daniel’s, Under Armour  ExxonMobil, Autotrader, Anheuser-Busch and SAP.

Nine partners will have NBA-related spots during the Finals, including BBVA, Gatorade, Jack Daniel’s, Kaiser Permanente, Kia, Mountain Dew, State Farm, Taco Bell and Tissot, as well as ABC, ESPN and the NBA, the latter including a spot with Julius Erving, "The Stage," under its “This Is Why We Play” banner.

A dozen marketing partners will activate for NBA Finals across international markets, including in China, Canada and Spain, according to the NBA.

Overall, more than 20 of the league’s marketing partners have activated throughout the 2017 NBA Playoffs.

Kyrie Irving of the Cavaliers was named NBA 2K18 cover athlete, his first such honor, the release of which (Sept. 19) will be supported via multi-media marketing.

"It’s obvious that Kyrie isn’t disappearing from the spotlight anytime soon, so we’re thrilled to have him as our cover athlete, alongside Shaq (Shaquille O'Neal) for the NBA 2K18 Legend Edition," Alfie Brody, vp-marketing for NBA 2K, said in a statement. "He’s a more-than-worthy recipient of this honor, and joins so many other greats who were cover athletes before him."

Panini Group has signed a long-term extension to its exclusive partnership with the NBA, which began in 2009. to  remain the exclusive trading card and sticker partner for the league worldwide. The Panini Group’s U.S. subsidiary, Panini America, will continue to manage the partnership.

"We’re honored that the NBA has entrusted us to be its exclusive trading card manufacturer for the last seven years, and this extension is a pivotal part of our exciting future," Mark Warsop, CEO for Panini America, said in a statement. "The NBA is a vital, vibrant part of our company and we look forward to a long, prosperous future."

Mountain Dew is planning to develop a championship can for the team that wins the NBA Finals.

Taco Bell has teamed with the NBA for the second consecutive Finals for the "Steal a Game, Steal a Taco" promotion, which kicks in when the first team to "steal" a win on the road during the NBA Finals also wins a free Doritos Locos Taco for everyone in America. (Details here.)

ABC will run branded promotional spots for Sony’s Spider Man: Homecoming during the NBA Finals. The movie is due out July 7.

ESPN is running a cross-promotional spot for Despicable Me 3 (due out June 30) with Stephen Curry and his brother, Seth Curry of the Dallas Mavericks.

Kia is extending its season-long social media program, "Kia Who Ya Got," throughout the Finals.

People are asked to predict via NBA social channels which team will win each game for a chance to win NBA prizes.

The grand prize, an "NBA Homecourt," room, includes a Samsung 65-inch 8-Series 4K SUHD TV, a Sony S4 bundle with two controllers and NBA 2K17, relax recliner, coffee table, rug, signs, three shade lamp, throw pillows and game day pint glasses of the winner’s favorite NBA team. (Details here.)

More than 80% of the players from the two teams will wear Nike shoes, according to Apex MG Analytics, including James, Durant and Irving.

Adidas is releasing an NBA Finals creative tool kit for retailers to use in the two Finals markets. The creative will live at retail, print and through a digital campaign.

Gatorade has produced a Snapchat geo-filter that will run during the NBA Finals. The filter allows users to drape a virtual Gatorade and Larry O’Brien-branded towel on their head along with colored beads of sweat.

State Farm and Kaiser Permanente will again co-present the NBA Cares Finals Legacy Projects, helping renovate reading and learning centers in both NBA Finals markets.

SAP will have NBA Finals digital activation, "Simple Report." Zion Wade (Dwyane Wade’s youngest child) and Chris Paul Jr. (CP3's son) will give a news-style report on current trends in the NBA and provide opinions about the NBA Finals.

American Express is scheduled to conduct a Teamed Up event on June 5 in Los Angeles, featuring “an intimate discussion for American Express Card Members” with NBA Finals legends and Hall of Famers Magic Johnson and Pat Riley.

BBVA Compass has released five vignettes with NBA players to further promote the bank’s ‘Live Bright’ messaging. Three feature BBVA Compass All-Star Game Rising Stars participants Devin Booker, Malcolm Brogdon and Emmanuel Mudiay; the other two are with national BBVA Compass endorser James Harden.

The highest rated and most-watched NBA Final series was the 1998 series between the Chicago Bulls and Utah Jazz, which averaged 29.04 million viewers on NBC.

By comparison, the 2015 NBA Finals between the Warriors and Cavaliers on ABC averaged 19.94 million viewer while the 2016 NBA Finals rematch between the Cavaliers and Warriors was the most watched NBA Final series on ABC with an average of 20.28 million viewers.

Prior to the Cavs-Warriors, the highest average TV viewership since 1998 was the 2001 championship series between the Philadelphia 76ers and Los Angeles Lakers on NBC, a five-game Finals that averaged 22.8 million viewers.

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