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, the official car and SUV of launch a "fully integrated and multidimensional  campaign that will communicate its 'Better Drives Us' philosophy and introduce consumers to the newest vehicles in its lineup." This will be Hyundai's 10th Super Bowl appearance in 11 years.
• The NBA has named Indianapolis as the site for the 2021 All-Star Game, to be played in Bankers Life Fieldhouse on Feb. 14. The next three NBA All-Star Games are in Los Angeles (Staples Center, Feb. 18, 2018), Charlotte (Spectrum Center. Feb. 17, 2019) and Chicago (United Center, Feb. 16, 2020). Cleveland said it would seek to host the 2022 game, which could be the 75th anniversary of the NBA event.
• The Disney Co. is acquiring major assets of 21st Century Fox for $52.4 billion. 21st Century Fox said it would spinoff "Fox Broadcasting Co., Fox Sports, Fox News, Fox Television Stations and a handful of other assets into a new company." The deal brings to Disney key assets of major properties it did not own, including Marvel's X-Men and the first movie in the Star Wars franchise (Star Wars: A New Hope). Also included is FX Networks, National Geographic, 300-plus international channels, 22 regional sports networks and Fox’s 30% stake in Hulu.

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Top-Selling NBA Jerseys Dick's Sporting Goods (Season to Date)

1. LeBron James Cleveland Cavaliers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Golden State Warriors

4. Russell Westbrook Oklahoma City Thunder
5. Joel Embid Philadelphia 76ers
6. Kristaps Porzingas New York Knicks
7. Giannis Antetokounmpo Milwaukee Bucks

8. James Harden Houston Rockets
9. Ben Simmons Philadelphia 76ers
10. Isaiah Thomas Cleveland Cavaliers
11. Kawhi Leonard San Antonio Spurs
12. Gordon Heyward Boston Celtics
13. Kevin Love Cleveland Cavaliers
14. Karl-Anthony Towns Minnesota Timberwolves
15. Al Horford Boston Celtics

SOURCE: DICK'S SPORTING GOODS

BUY SELL

TOP SEARCHES IN U.S. ON GOOGLE 2017

Lists are based on search terms that had a high spike in traffic in 2017 as compared to 2016.
Athletes
1. Floyd Mayweather
2. Gordon Hayward
3. Aaron Boone
4. Paul George
5. Tony Romo
6. Aaron Judge
7. Gonzo Ball
8. Carmelo Anthony
9. Sergio Gracchia
10. Isaiah Thomas

Professional Sports Teams
1. New York Yankees
2. Houston Astros
3. Boston Celtics
4. Los Angeles Dodgers
5. Atlanta Falcons
6. Dallas Cowboys
7. New England Patriots
8. Pittsburgh Steelers
9. Houston Rockets
10. Philadelphia Eagles

SOURCE: GOOGLE

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

NBA; "Gift of Basketball' 'Star Wars Jedi' Ads Below

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CFB Title Games '21-24
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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Jun012017

NBA Partners Eye Prime Playoff Payoff With Warriors-Cavaliers Finals Campaigns Trilogy

By Barry Janoff

June 1, 2017: As Stephen Curry, LeBron James, Kevin Durant, Kyrie Irving, Klay Thompson, Kevin Love and their respective teammates seek the NBA title, league marketers are activating behind what could be the most-watched and most social media-driven championship series in years.

Among the companies with NBA Finals activation to support the third consecutive meeting of the Golden State Warriors and Cleveland Cavaliers are Taco Bell, Gatorade, 2K, State Farm, Kaiser Permanente, Kia, adidas, Nike, Mountain Dew, American Express, FanDuel, BBVA, Jack Daniel’s, Under Armour  ExxonMobil, Autotrader, Anheuser-Busch and SAP.

Nine partners will have NBA-related spots during the Finals, including BBVA, Gatorade, Jack Daniel’s, Kaiser Permanente, Kia, Mountain Dew, State Farm, Taco Bell and Tissot, as well as ABC, ESPN and the NBA, the latter including a spot with Julius Erving, "The Stage," under its “This Is Why We Play” banner.

A dozen marketing partners will activate for NBA Finals across international markets, including in China, Canada and Spain, according to the NBA.

Overall, more than 20 of the league’s marketing partners have activated throughout the 2017 NBA Playoffs.

Kyrie Irving of the Cavaliers was named NBA 2K18 cover athlete, his first such honor, the release of which (Sept. 19) will be supported via multi-media marketing.

"It’s obvious that Kyrie isn’t disappearing from the spotlight anytime soon, so we’re thrilled to have him as our cover athlete, alongside Shaq (Shaquille O'Neal) for the NBA 2K18 Legend Edition," Alfie Brody, vp-marketing for NBA 2K, said in a statement. "He’s a more-than-worthy recipient of this honor, and joins so many other greats who were cover athletes before him."

Panini Group has signed a long-term extension to its exclusive partnership with the NBA, which began in 2009. to  remain the exclusive trading card and sticker partner for the league worldwide. The Panini Group’s U.S. subsidiary, Panini America, will continue to manage the partnership.

"We’re honored that the NBA has entrusted us to be its exclusive trading card manufacturer for the last seven years, and this extension is a pivotal part of our exciting future," Mark Warsop, CEO for Panini America, said in a statement. "The NBA is a vital, vibrant part of our company and we look forward to a long, prosperous future."

Mountain Dew is planning to develop a championship can for the team that wins the NBA Finals.

Taco Bell has teamed with the NBA for the second consecutive Finals for the "Steal a Game, Steal a Taco" promotion, which kicks in when the first team to "steal" a win on the road during the NBA Finals also wins a free Doritos Locos Taco for everyone in America. (Details here.)

ABC will run branded promotional spots for Sony’s Spider Man: Homecoming during the NBA Finals. The movie is due out July 7.

ESPN is running a cross-promotional spot for Despicable Me 3 (due out June 30) with Stephen Curry and his brother, Seth Curry of the Dallas Mavericks.

Kia is extending its season-long social media program, "Kia Who Ya Got," throughout the Finals.

People are asked to predict via NBA social channels which team will win each game for a chance to win NBA prizes.

The grand prize, an "NBA Homecourt," room, includes a Samsung 65-inch 8-Series 4K SUHD TV, a Sony S4 bundle with two controllers and NBA 2K17, relax recliner, coffee table, rug, signs, three shade lamp, throw pillows and game day pint glasses of the winner’s favorite NBA team. (Details here.)

More than 80% of the players from the two teams will wear Nike shoes, according to Apex MG Analytics, including James, Durant and Irving.

Adidas is releasing an NBA Finals creative tool kit for retailers to use in the two Finals markets. The creative will live at retail, print and through a digital campaign.

Gatorade has produced a Snapchat geo-filter that will run during the NBA Finals. The filter allows users to drape a virtual Gatorade and Larry O’Brien-branded towel on their head along with colored beads of sweat.

State Farm and Kaiser Permanente will again co-present the NBA Cares Finals Legacy Projects, helping renovate reading and learning centers in both NBA Finals markets.

SAP will have NBA Finals digital activation, "Simple Report." Zion Wade (Dwyane Wade’s youngest child) and Chris Paul Jr. (CP3's son) will give a news-style report on current trends in the NBA and provide opinions about the NBA Finals.

American Express is scheduled to conduct a Teamed Up event on June 5 in Los Angeles, featuring “an intimate discussion for American Express Card Members” with NBA Finals legends and Hall of Famers Magic Johnson and Pat Riley.

BBVA Compass has released five vignettes with NBA players to further promote the bank’s ‘Live Bright’ messaging. Three feature BBVA Compass All-Star Game Rising Stars participants Devin Booker, Malcolm Brogdon and Emmanuel Mudiay; the other two are with national BBVA Compass endorser James Harden.

The highest rated and most-watched NBA Final series was the 1998 series between the Chicago Bulls and Utah Jazz, which averaged 29.04 million viewers on NBC.

By comparison, the 2015 NBA Finals between the Warriors and Cavaliers on ABC averaged 19.94 million viewer while the 2016 NBA Finals rematch between the Cavaliers and Warriors was the most watched NBA Final series on ABC with an average of 20.28 million viewers.

Prior to the Cavs-Warriors, the highest average TV viewership since 1998 was the 2001 championship series between the Philadelphia 76ers and Los Angeles Lakers on NBC, a five-game Finals that averaged 22.8 million viewers.

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