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QUICK HITS

• The NFL has unveiled the Super Bowl Ticket Giveaway, an initiative this season to "surprise fans across the country with an invitation to attend Super Bowl LII in Minnesota on February 4, 2018. A total of 500 free tickets will be distributed under the program as a way to give back to dedicated NFL fans and provide them with a once-in-a-lifetime experience."
• Farmers Insurance has extended its alliance with PGA TOUR player Rickie Fowler for three years (2018-2020).  Fowler has been a brand ambassador since 2012. Fowler has been featured in the Farmers "We Know From Experience" advertising campaign, including the recent "Chauffeur Terrier" television commercial, along with other digital marketing platforms.
Heroes Evolved, featuring an in-game and playable Bruce Lee, has hit the multi-player online battle arena via R2Games and the Bruce Lee, LLC (owned and operated by Lee's daughter, Shannon Lee).
• In it's ninth season as the official wardrobe supplier for the National Basketball Coaches Assn., Men's Wearhouse said that 24 NBA head coaches would be outfitted with Joseph Abboud Custom suits for the 2017-18 season. According to Golden State Warriors head coach Steve Kerr, "With 82 games a season, it's important to look professional and have confidence on the court."

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MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

BUY SELL

NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

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NYSportsJournalism.com + Topic Of Requested Search

Bud Light: 'Zombies' Trending Game Ads Below

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Jun012017

NBA Partners Eye Prime Playoff Payoff With Warriors-Cavaliers Finals Campaigns Trilogy

By Barry Janoff

June 1, 2017: As Stephen Curry, LeBron James, Kevin Durant, Kyrie Irving, Klay Thompson, Kevin Love and their respective teammates seek the NBA title, league marketers are activating behind what could be the most-watched and most social media-driven championship series in years.

Among the companies with NBA Finals activation to support the third consecutive meeting of the Golden State Warriors and Cleveland Cavaliers are Taco Bell, Gatorade, 2K, State Farm, Kaiser Permanente, Kia, adidas, Nike, Mountain Dew, American Express, FanDuel, BBVA, Jack Daniel’s, Under Armour  ExxonMobil, Autotrader, Anheuser-Busch and SAP.

Nine partners will have NBA-related spots during the Finals, including BBVA, Gatorade, Jack Daniel’s, Kaiser Permanente, Kia, Mountain Dew, State Farm, Taco Bell and Tissot, as well as ABC, ESPN and the NBA, the latter including a spot with Julius Erving, "The Stage," under its “This Is Why We Play” banner.

A dozen marketing partners will activate for NBA Finals across international markets, including in China, Canada and Spain, according to the NBA.

Overall, more than 20 of the league’s marketing partners have activated throughout the 2017 NBA Playoffs.

Kyrie Irving of the Cavaliers was named NBA 2K18 cover athlete, his first such honor, the release of which (Sept. 19) will be supported via multi-media marketing.

"It’s obvious that Kyrie isn’t disappearing from the spotlight anytime soon, so we’re thrilled to have him as our cover athlete, alongside Shaq (Shaquille O'Neal) for the NBA 2K18 Legend Edition," Alfie Brody, vp-marketing for NBA 2K, said in a statement. "He’s a more-than-worthy recipient of this honor, and joins so many other greats who were cover athletes before him."

Panini Group has signed a long-term extension to its exclusive partnership with the NBA, which began in 2009. to  remain the exclusive trading card and sticker partner for the league worldwide. The Panini Group’s U.S. subsidiary, Panini America, will continue to manage the partnership.

"We’re honored that the NBA has entrusted us to be its exclusive trading card manufacturer for the last seven years, and this extension is a pivotal part of our exciting future," Mark Warsop, CEO for Panini America, said in a statement. "The NBA is a vital, vibrant part of our company and we look forward to a long, prosperous future."

Mountain Dew is planning to develop a championship can for the team that wins the NBA Finals.

Taco Bell has teamed with the NBA for the second consecutive Finals for the "Steal a Game, Steal a Taco" promotion, which kicks in when the first team to "steal" a win on the road during the NBA Finals also wins a free Doritos Locos Taco for everyone in America. (Details here.)

ABC will run branded promotional spots for Sony’s Spider Man: Homecoming during the NBA Finals. The movie is due out July 7.

ESPN is running a cross-promotional spot for Despicable Me 3 (due out June 30) with Stephen Curry and his brother, Seth Curry of the Dallas Mavericks.

Kia is extending its season-long social media program, "Kia Who Ya Got," throughout the Finals.

People are asked to predict via NBA social channels which team will win each game for a chance to win NBA prizes.

The grand prize, an "NBA Homecourt," room, includes a Samsung 65-inch 8-Series 4K SUHD TV, a Sony S4 bundle with two controllers and NBA 2K17, relax recliner, coffee table, rug, signs, three shade lamp, throw pillows and game day pint glasses of the winner’s favorite NBA team. (Details here.)

More than 80% of the players from the two teams will wear Nike shoes, according to Apex MG Analytics, including James, Durant and Irving.

Adidas is releasing an NBA Finals creative tool kit for retailers to use in the two Finals markets. The creative will live at retail, print and through a digital campaign.

Gatorade has produced a Snapchat geo-filter that will run during the NBA Finals. The filter allows users to drape a virtual Gatorade and Larry O’Brien-branded towel on their head along with colored beads of sweat.

State Farm and Kaiser Permanente will again co-present the NBA Cares Finals Legacy Projects, helping renovate reading and learning centers in both NBA Finals markets.

SAP will have NBA Finals digital activation, "Simple Report." Zion Wade (Dwyane Wade’s youngest child) and Chris Paul Jr. (CP3's son) will give a news-style report on current trends in the NBA and provide opinions about the NBA Finals.

American Express is scheduled to conduct a Teamed Up event on June 5 in Los Angeles, featuring “an intimate discussion for American Express Card Members” with NBA Finals legends and Hall of Famers Magic Johnson and Pat Riley.

BBVA Compass has released five vignettes with NBA players to further promote the bank’s ‘Live Bright’ messaging. Three feature BBVA Compass All-Star Game Rising Stars participants Devin Booker, Malcolm Brogdon and Emmanuel Mudiay; the other two are with national BBVA Compass endorser James Harden.

The highest rated and most-watched NBA Final series was the 1998 series between the Chicago Bulls and Utah Jazz, which averaged 29.04 million viewers on NBC.

By comparison, the 2015 NBA Finals between the Warriors and Cavaliers on ABC averaged 19.94 million viewer while the 2016 NBA Finals rematch between the Cavaliers and Warriors was the most watched NBA Final series on ABC with an average of 20.28 million viewers.

Prior to the Cavs-Warriors, the highest average TV viewership since 1998 was the 2001 championship series between the Philadelphia 76ers and Los Angeles Lakers on NBC, a five-game Finals that averaged 22.8 million viewers.

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