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POLL POSITION
Sports Marketer of the Year
 
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QUICK HITS

• Winter Games Brand Awareness
Which of the following brands have you seen an ad for in the past two weeks during Winter Olympics?
1. Coca-Cola 45.4
2. Liberty Mutual 25.3
3. Samsung 24.5
4. NBC 23.7
5. Chobani 16.3
6. United 14.4
7. NBCSN 10.9
8. Intel 9.1
9. Dow 3.2
10. Panasonic 2.9
SOURCE YouGov

• This wknd all 30 MLB teams (including players, coaches, managers and umpires) will wear caps to honor before games, with option to wear the caps  in-game. Players will sign caps and auction them to raise money for Broward Education Foundation to benefit the official Victims' Fund.

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Top Selling MLS Player Jerseys
1. Miguel Almirón Atlanta United
2. Bastian Schweinsteiger Chicago Fire
3. Josef Martínez Atlanta United
4. Jordan Morris Seattle Sounders
5. David Villa NYCFC
6. Clint Dempsey Seattle Sounders
7. Sebastian Giovinco Toronto FC
8. Kaká Orlando City FC
9. Andrea Pirlo NYCFC
10. Nicolás Lodeiro Seattle Sounders
SOURCE MLS STORE

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Feb132018

NBA Partners Plan To Shine At All-Star Game With Marketing, Activation

Special to NYSJ Sports-Entertainment Business News Service

February 13, 2018:
When the NBA All-Star Game and supporting events take place this weekend in Los Angeles, not all of the action will be on the court in the Staples Center when Team LeBron faces Team Stephen.

Virtually the entire roster of NBA marketing partners will be in action, from new marketing — including spots breaking from State Farm, Anheuser-Busch’s Budweiser, Nike, Jordan Brand, Tissot and Verizon— to new products and on-site activation.

Among them, American Express, Anheuser-Busch, EA Sports, ExxonMobil, FanDuel, Gatorade, Jack Daniel’s, JBL, Kia, Kumho Tire, Mountain Dew, Rakuten, Ruffles, State Farm and Tissot, as well as such endemic brands as Nike, adidas, Under Armour and Spalding.

As the All-Star Game shows, the NBA has been on a marketing roll.

Sponsorship spending on the NBA and its 30 teams hit a record $861 million in the 2016-17 season, a 7.8% increase from the previous season, according to research, marketing and consulting firm ESP Properties, Chicago.

That number is projected to “skyrocket” this season mainly due to the new eight-year, $1 billion deal with Nike as the league’s official on-court uniform provider (replacing adidas) and the beginning of a three-year trial period during which teams are allowed to sell ad patches on game jerseys for the first time in league history.

Among the scheduled All-Star events are the Mountain Dew KickStart Rising Stars, State Farm All-Star Saturday Night — the Taco Bell Skills Challenge, JBL Three-Point Contest and Verizon Slam Dunk —  and the All-Star Celebrity Game Presented by Ruffles.

ESPN will air the Celebrity Game. TNT will air the other events, with the All-Star Game simulcast on TNT and TBS.

Among the activation highlights that will take place during the weekend:

• For the second consecutive year, American Express will serve as title partner for the TNT Road Show during NBA All-Star — with Ernie Johnson, Shaquille O'Neal, Kenny Smith and Charles Barkley — which will feature live musical performances and Inside the NBA activities at LA Live. American Express will provide unique NBA All-Star experiences for select premium card members.

• NBA All-Star will serve as the official unveil for Budweiser Live, a roving pop-up footprint throughout the year, “creating high-touch immersive spaces and post-game experiences for Budweiser’s various sports properties and partnerships." The 16,000-square foot space will be located at City Market Social House. Programming includes: tastings with brew-masters, half-court knockout, street-baller games, food, art exhibits, musical acts, NBA Legend appearances and custom clothing creations from Levi’s, which will have a Tailor Shop installation within the Budweiser Live space.

• EA will have a gaming lounge and kiosk setup at NBA Crossover, which will be utilized to promote NBA LIVE 18. NBA and EA-provided talent will be making appearances throughout the course of the event, which can be seen on the official NBA Twitch channel.

• Express “NBA Game Changers” Brandon Ingram, Jamal Murray and John Collins will be making surprise appearances. In addition, as an associate partner for the Mountain Dew Kickstart Rising Stars, Express will present an in-game contest where two fans will have the chance to shoot hoops and compete to score an Express shopping spree.

• ExxonMobil will run a VIP hospitality program for customers throughout NBA All-Star, featuring NBA Legend appearances.

• Foot Locker is opening a House of Hoops store in Los Angeles.

• The Gatorade Jr. NBA Invitational will feature some 100 public and private middle school teams in a single elimination tournament leading up to and during NBA All-Star 2018. Gatorade will be producing special All-Star-themed towels and bottles for the All-Star Game  and at all on-court events during NBA All-Star.

• The NBA G League International Challenge presented by Kumho Tire is scheduled for Feb. 18.

• Jack Daniel’s has numerous activations over the weekend.

Jack Daniel’s House No. 7 is a two-night event (Feb. 15-16) including a main stage that will feature DJs and musical acts, and appearances by NBA Legends. A three-day pop-up store in downtown Los Angeles "will bring a taste of Lynchburg, TN. to L.A."

Jack Daniel’s and New Era have joined to create limited-edition New Era-Jack Daniel's NBA All-Star hats that fans can customize with Jack Daniel’s or All-Star pins and patches. These hats will be given away as premium items at Jack's House and also made available for purchase at the pop-up General Store.

Jack Daniel’s and The Shoe Surgeon have created custom Air Force 1 sneakers, inspired by the elements of Jack Daniel’s Tennessee Honey.

Jack Daniel's NBA Legend Fantasy Camp Sweepstakes will launch, with two winners and four friends each will win a trip to the Jack Daniel Distillery and experience southern hospitality and a 5-on-5 basketball game coached by two NBA Legends.

Jack Daniel’s will also be activating at the NBA All-Star Celebrity Game presented by Ruffles through the pregame red carpet and halftime integration.

• In addition to being title partner of the JBL Three-Point Contest, JBL will activate across social, digital and media outlets. JBL will receive branding on the TNT court, now called the JBL Court, at TNT’s Road Show presented by American Express.

• Jordan Brand’s Jumpman logo will appear on jerseys in the NBA All-Star Game for the first time. The NBA All-Star Celebrity Game presented by Ruffles jerseys will also be Jordan Brand

Jordan Brand will have OOH creative on Staples Center and “several high impact locations downtown.”

The Jordan Brand All-Star product lineup will be highlighted by the 30-year-anniversary of the Air Jordan III “Black Cement" (pictured), Air Jordan III “Free Throw Line,” Russell Westbrook’s Why Not Zer0.1 “City of Flight,” Air Jordan VIII “OVO” and more

•  Kaiser Permanente will serve as the presenting partner of the 2018 NBA All-Star FIT Celebration.

• For the third consecutive year, Kia will have a patch on the All-Star Game uniforms. The Kia patch will be included on all jerseys sold at retail in the U.S.

Kia will once again serve as the title partner of the All-Star MVP Award — with a Kia executive presenting the award post-game. Kia will be included in the Kia All-Star MVP fan vote via digital, social and in-arena.

• Kumho Tire is the presenting partner of the NBA G League International Challenge, where the brand will prominently be featured on jerseys, on-court and courtside signage.

• Marriott has offered NBA All-Star Moments packages for Marriott Rewards & Starwood Preferred Guest members to bid on, including NBA All-Star Celebrity Game presented by Ruffles, Mtn Dew Kickstart Rising Stars, State Farm All-Star Saturday Night, NBA All-Star practice and the NBA All-Star Game while being hosted at the W Hollywood.

• Mountain Dew Kickstart will serve as title partner for the annual Rising Stars game for the first time in the brand’s history. The brand signed a roster of endorsers who are playing in the Mountain Dew Kickstart Rising Stars game to be part of its platform, including Joel Embiid, Kyle Kuzma and Dennis Smith Jr.

Later this season, Mountain Dew Kickstart will launch a Mountaun Dew Kickstart Rising Stars mini-series with Turner Sports, produced by Baron Davis, that will “give fans an inside look at the journeys of Embiid, Kuzma and Smith Jr.”

• As part of Kobe Bryant’s “Mamba League,” Nike will host youth clinics throughout the city. Nike’s Makers of the Game Brand will be featured during NBA All-Star, with numerous appearances, product launches and workshops.

• Ruffles, presenting partner for the NBA All-Star Celebrity Game, will have a branded 4-point Ridge line incorporated into the second half of the game, where each shot made will earn $4,000 for the Thurgood Marshall College Fund.

• As a partner for the 2018 NBA All-Star Technology Summit, SAP will create an interactive experience that shows how its SAP Leonardo suite of services "can help drive digital transformation within the sport of basketball." SAP will also have stats-focused video enhancements featured during the NBA All-Star Game, All-Star practice, Mountain Dew Kickstart Rising Stars and the NBA All-Star Celebrity Game presented by Ruffles.

• The Spalding All-Star Money Ball, the official basketball used during State Farm All-Star Saturday Night, will be available at official All-Star retail locations in Los Angeles. Spalding will have an activation space in downtown Los Angeles open to the public.

• State Farm will be launching its new “Game Night” spot on TNT during State Farm All-Star Saturday Night.

• Tissot will be sponsoring the :24 second challenge at the Turner TNT Road Show and will release a new TV commercial the week of All-Star Game.

• Jr. NBA Day presented by Under Armour is scheduled for Feb. 16 in the Los Angeles Convention Center.

• Verizon is the exclusive naming rights partner of Verizon Up Arena at LACC.

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