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deal w O via the NFL Players Inc. licensing- unit. "Since partnering in 2013, and have helped nearly 1,000 players connect with hundreds of brands to share campaigns, reaching more than 1 billion fans worldwide."

• The has named Shenzhen, as the host city for 2019-2028, a deal that includes the building of a 12K-seat venue, and doubling the prize money to $14M for the Top 8 singles players and Top 8 doubles teams.

• Overwatch League said that its first week of competition drew more than 10 million viewers via Twitch, MLG, and Chinese streaming partners ZhanQi TV, NetEase CC and Panda TV. Opening day had an average audience per minute of 408,000.

• Coca-Cola, International Speedway Corp. and Nascar have signed an extension to their partnerships under which Coca-Cola, would "continue its deep-rooted history in the sport by engaging racing fans across Nascar’s three national series and 12 ISC-operated race tracks" and events including the Coca-Cola 600 and the Coca-Cola 400. Coca-Cola-sponsored drivers include Austin Dillon, Denny Hamlin, Kyle Larson, Joey Logano, Ryan Newman, Daniel Suarez and Darrell “Bubba” Wallace Jr. Coca-Cola said it "has been involved with stock car racing for 50 years," and became an official partner with Nascar in 1998.

• NBC Olympics will debut Olympic Ice Presented by Toyota, a live, daily figure skating show airing nightly (7 PM ET) on NBCSN beginning Feb. 10 and continuing through Feb. 24. Live Olympic figure skating competition will follow the show in primetime. NBCOlympics.com and the NBC Sports app will present a digital-exclusive version of Olympic Ice Presented by Toyota immediately following prime-time coverage beginning Feb. 8.

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Top NBA All-Star Game Votes (To Date)
Eastern Conference
1.  Giannis Antetokounmpo (MIL) 863,416
2.  LeBron James (CLE) 856,080
3.  Kyrie Irving (BOS) 802,834
4.  Joel Embiid (PHI) 433,161
5. Kristaps Porzingis (NYK) 359,459
6.  DeMar DeRozan (TOR) 259,368
7.  Victor Oladipo (IND) 251,886
8.  Kevin Love (CLE) 221,969
9.  Ben Simmons (PHI) 210,085
10. John Wall (WAS) 175,990
Western Conference
1. Kevin Durant (GSW) 767,402
2. Stephen Curry (GSW) 735,115
3. James Harden (HOU) 602,040
4. Russell Westbrook (OKC) 438,469
5. Klay Thompson (GSW) 359,442
6. DeMarcus Cousins (NOP) 356,340
7. Draymond Green (GSW) 325,612
8. Manu Ginobili (SAS) 231,460
9. Kawhi Leonard (SAS) 212,650
10. Carmelo Anthony (OKC) 194,239

The 67th NBA All-Star Game will take place on Sunday, Feb. 18 at Staples Center in Los Angeles. TNT will televise (8 PM ET)

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1. Dallas Cowboys
2. New England Patriots
3. Pittsburgh Steelers
4. Philadelphia Eagles
5. Denver Broncos
6. Carolina Panthers
7. New York Giants
8. Seattle Seahawks
9. Atlanta Falcons
10. Cincinnati Bengals
11. Houston Texans
12. Minnesota Vikings
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18. Baltimore Ravens
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20. Arizona Cardinals

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Jun252012

NBA Live Tour Heading Back To Europe With Celtics, Mavs, Marketing Partners

By Barry Janoff

June 25, 2012: The Boston Celtics and the Dallas Mavericks will head up the NBA's 2012-13 pre-season tour of Europe, which will feature top teams from Euroleague Basketball and support from marketers led by title sponsor BBVA.

NBA Europe Live 2012 presented by BBVA is scheduled to run Oct. 5-7.

This is the sixth time since 2006 that the NBA is making a pre-season tour of Europe. The tour was canceled last season due to the lockout. EA Sports was the previous title sponsor.

This will be the first tour with BBVA, the official bank of the NBA, as presenting sponsor. Turkish Bank Garanti, which is owned in part by BBVA, will be presenting partner of the game in Istanbul. Returning partners include adidas and American Express. Turkish Airlines is presenting partner of Euroleague.

According to the NBA, extensive community events and programs will compliment the games, including interactive fan events, basketball development programs, and player appearances.

“Returning to Europe with two storied NBA franchises for the sixth installment of the NBA Europe Live presented by BBVA is a testament to our commitment to bringing more live games and events to our fans in Europe,” Benjamin Morel, svp for NBA Europe, said in a statement. “As part of our longstanding collaboration with Euroleague Basketball and with the support of BBVA and all of our partners, fans can look forward to an exciting blend of basketball action, interactive fan events and community-based initiatives as the sport of basketball thrives across the continent.”

The schedule includes Boston against five-time Turkish champions Fenerbahce Ulker Istanbul at Ulker Sports Arena in Istanbul, Turkey (Oct. 5); Dallas against eight-time German champions Alba Berlin at O2 World in Berlin (Oct. 6); Boston against 25-time Italian champions EA7 Emporio Armani at the Mediolanum Forum in Milan (Oct.7). The Mavericks will play an additional game in Spain with details to follow, according to the NBA.

“By serving as the presenting partner of NBA Europe Live, we will help bring world-class basketball to the cities of [Europe] and ... reinforce our global sponsorship strategy."

“By serving as the presenting partner of NBA Europe Live, we will help bring world-class basketball to the cities of Berlin, Istanbul and Milan and through this series of games, reinforce our global sponsorship strategy," Mafe Laverde, sponsorship director for BBVA, said in a statement. “As the official bank of the NBA, we intend to provide extraordinary content to fans through our brand, promoting the values of effort, innovation and teamwork embodied by the two best basketball leagues in the world.”

Following the 2012 tour, more than 450,000 fans will have attended 32 Europe Live games in 12 cities since the inaugural NBA Europe Live series in 2006. The NBA said it will have played 60 games featuring 25 NBA teams in 18 European cities since 1998.

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