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POLL POSITION
Sports Marketer of the Year
 
pollcode.com free polls
QUICK HITS

• Winter Games Brand Awareness
Which of the following brands have you seen an ad for in the past two weeks during Winter Olympics?
1. Coca-Cola 45.4
2. Liberty Mutual 25.3
3. Samsung 24.5
4. NBC 23.7
5. Chobani 16.3
6. United 14.4
7. NBCSN 10.9
8. Intel 9.1
9. Dow 3.2
10. Panasonic 2.9
SOURCE YouGov

• This wknd all 30 MLB teams (including players, coaches, managers and umpires) will wear caps to honor before games, with option to wear the caps  in-game. Players will sign caps and auction them to raise money for Broward Education Foundation to benefit the official Victims' Fund.

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Top Selling MLS Player Jerseys
1. Miguel Almirón Atlanta United
2. Bastian Schweinsteiger Chicago Fire
3. Josef Martínez Atlanta United
4. Jordan Morris Seattle Sounders
5. David Villa NYCFC
6. Clint Dempsey Seattle Sounders
7. Sebastian Giovinco Toronto FC
8. Kaká Orlando City FC
9. Andrea Pirlo NYCFC
10. Nicolás Lodeiro Seattle Sounders
SOURCE MLS STORE

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MLB: Stoneman Douglas Winter Games Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Jun252012

NBA Live Tour Heading Back To Europe With Celtics, Mavs, Marketing Partners

By Barry Janoff

June 25, 2012: The Boston Celtics and the Dallas Mavericks will head up the NBA's 2012-13 pre-season tour of Europe, which will feature top teams from Euroleague Basketball and support from marketers led by title sponsor BBVA.

NBA Europe Live 2012 presented by BBVA is scheduled to run Oct. 5-7.

This is the sixth time since 2006 that the NBA is making a pre-season tour of Europe. The tour was canceled last season due to the lockout. EA Sports was the previous title sponsor.

This will be the first tour with BBVA, the official bank of the NBA, as presenting sponsor. Turkish Bank Garanti, which is owned in part by BBVA, will be presenting partner of the game in Istanbul. Returning partners include adidas and American Express. Turkish Airlines is presenting partner of Euroleague.

According to the NBA, extensive community events and programs will compliment the games, including interactive fan events, basketball development programs, and player appearances.

“Returning to Europe with two storied NBA franchises for the sixth installment of the NBA Europe Live presented by BBVA is a testament to our commitment to bringing more live games and events to our fans in Europe,” Benjamin Morel, svp for NBA Europe, said in a statement. “As part of our longstanding collaboration with Euroleague Basketball and with the support of BBVA and all of our partners, fans can look forward to an exciting blend of basketball action, interactive fan events and community-based initiatives as the sport of basketball thrives across the continent.”

The schedule includes Boston against five-time Turkish champions Fenerbahce Ulker Istanbul at Ulker Sports Arena in Istanbul, Turkey (Oct. 5); Dallas against eight-time German champions Alba Berlin at O2 World in Berlin (Oct. 6); Boston against 25-time Italian champions EA7 Emporio Armani at the Mediolanum Forum in Milan (Oct.7). The Mavericks will play an additional game in Spain with details to follow, according to the NBA.

“By serving as the presenting partner of NBA Europe Live, we will help bring world-class basketball to the cities of [Europe] and ... reinforce our global sponsorship strategy."

“By serving as the presenting partner of NBA Europe Live, we will help bring world-class basketball to the cities of Berlin, Istanbul and Milan and through this series of games, reinforce our global sponsorship strategy," Mafe Laverde, sponsorship director for BBVA, said in a statement. “As the official bank of the NBA, we intend to provide extraordinary content to fans through our brand, promoting the values of effort, innovation and teamwork embodied by the two best basketball leagues in the world.”

Following the 2012 tour, more than 450,000 fans will have attended 32 Europe Live games in 12 cities since the inaugural NBA Europe Live series in 2006. The NBA said it will have played 60 games featuring 25 NBA teams in 18 European cities since 1998.

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