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POLL POSITION
Sports Marketer of the Year
 
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QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Most-Watched Winter Olympics in U.S. TV History
1. Lillehammer, 1994* 204 million
2. Vancouver, 2010 190 million
3. Salt Lake City, 2002 187 million
T4. Torino, 2006 184 million
T4. Albertville, 1992 184 million
T4. Nagano, 1998 184 million
* Nancy Kerrigan/Tonya Harding incident

Source NBC Sports

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

State Farm: Getting Older Winter Games Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Nov052015

NBA-Verizon Deal Set To Impact, Innovate League, Teams, Fans On Many Levels

By Barry Janoff

November 4, 2015: In a move that will have a significant impact across several platforms, Verizon Communications has signed a deal to become the official wireless provider of the NBA, which includes exclusivity to bring daily league highlights to Verizon's new mobile video streaming app, go90.

Under terms of the alliance, Verizon will become title partner for the NBA All-Star Slam Dunk, with the “Verizon Slam Dunk” contest to debut at NBA All-Star 2016 in Toronto; and presenting partner for the NBA All-Star Balloting Program.

Verizon also becomes a partner for the NBA Draft, NBA Summer League, Jr. NBA and USA Basketball.

In addition, Verizon will have a marquee partnership with the WNBA beginning with the 2016 season.  

Financial details were not shared.

Sprint, the NBA's previous wireless partner, did not renew a four-year deal signed in 2011.

“There’s never been a more exciting time to be teaming with the NBA,” Diego Scotti, CMO for Verizon, said in a statement. “The NBA has rapidly evolved into a year-round digital experience that engages millions of young, cross cultural fans, in many interesting ways.

"We are always looking for new ways to add value for our customers, and this partnership creates great opportunities to do just that.  We’re thrilled to bring exclusive and awesome content to go90 and to offer unprecedented access to unique experiences," said Scotti.

For marketing support, Verizon have will be integrated into NBA TV, NBA.com, the NBA App and other NBA Digital assets — which are jointly managed by the NBA and Turner Sports — along with national broadcast partners ABC, ESPN and TNT. In addition, Verizon said it would collaborate with multiple NBA teams.

Verizon's mobile video app go90 was unveiled last month with more than 8,000 titles and 35 exclusive original series available to users, the latter of which Verizon said "could double by the end of 2015."

Among other go90 deals are beIN Sports and Disney Co.'s Maker Studios, to include new series from the Marvel and Star Wars franchises, as well as Discovery, Scripps Networks and Viacom.

Verizon said that go90 would feature "extensive NBA content including daily highlights, original content and access to live out-of-market games through NBA League Pass."

In addition, go90 users will have access to exclusive NBA-related content and will be able to "Cut & Share" select clips and highlights via text (SMS), Facebook and Twitter.

The NBA and and Verizon said they would "collaborate on bringing a number of original exclusive series to the go90 platform, offering unique perspectives and voices from around the NBA."

According to Bill Koenig, president-global media distribution for the NBA, “Verizon has an outstanding reputation for reliability and innovation, and thanks to this new partnership the NBA will be able to connect with fans in places and ways we never have before.

"As one of the country’s leading mobile providers, we are grateful for the opportunity to collaborate with Verizon on their go90 platform to deliver a new mobile experience for NBA fans," said Koenig.
 
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