NBA Prepares For 2019 Finals With Multi-Media Marketing, MVP Superheroes
Tuesday, May 21, 2019 at 05:31PM in Golden State Aerriors, NBA, NBA, NBA Finals, YouTube TV, sports marketing, sports media

By Barry Janoff

May 21, 2019: In anticipation of the 2019 NBA Finals presented by YouTube TV between the Golden State Warriors and either the Milwaukee Bucks or Toronto Raptors, the league is unveiling multi-media marketing that stars former Finals MVPs.

Those featured include Dwyane Wade, Paul Pierce, Tim Duncan, Shaquille O’Neal, Chauncey Billups and Dirk Nowitzki.

Two-time Finals MVP Kevin Durant of the Warriors is not included in this spot.

The lead Finals spot, “Where Legends Rise,” is part of the league’s post-season animated-centric effort, “Heroes Wanted,” narrated by actor Michael B. Jordan; which in turn is under the umbrella theme, “This Is Why We Play.”

According to the NBA, the spot “celebrates the superhuman feats of these heroic players through cutting-edge comic-style illustrations.”

The NBA Finals begin on May 30 on ABC.

“This is where legends rise,” Jordan offers in "Where Legends Rise," breaking this week during NBA Conference Finals games as well as via digital, socal media and in-arena. “Where talent and dedication control destiny. Where the brightest stars become super.”

We see shots of Wade, Pierce, O’Neal and the others in real action, then morphing into comic-book animated superheroes. Jordan continues, “Those who win will celebrate by knowing what they do here will never be forgotten., And now, it’s time for a new class of heroes to shine.”

Jordan himself has been in super hero movies (“Black Panther,” “Fantastic Four”) and is poised to become arguably the ultimate superhero, Superman, in a planned upcoming movie.

Among the players in the lead spot were the NBA's two current top MVP potentials — Giannis Antetokounmpo (Milwaukee Bucks) and James Harden (Houston Rockets) — as well as Jimmy Butler (Philadelphia 76ers), Paul George (Oklahoma City Thunder), Damian Lilliard (Portland Trail Blazers), Myles Turner (Indiana Pacers), Nikola Jokic (Denver Nuggets), Kawhi Leonard (Toronto Raptors) and Kevin Durant (Golden State Warriors) and Kyrie Irving (Boston Celtics).

This is the second season for Google-owned YouTube TV’s presenting partnership with the NBA, which also marks the league’s first Finals presenting sponsorship deal.

Under the multi-year pact, the Google-owned platform will support with TV in ABC commercial spots and in-game call outs, along with a “major presence across the NBA’s digital and social media assets."

Activation also includes on-court logos in Oracle Arena during Warriors home games and n the arena of the Eastern Conference Finals winner.

NBA Post-Season Campaign Turns Stars Into Heroes

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