NBA, BBTV Puts Focus On Influencers, Fans On Playmakers YouTube Channel
Wednesday, December 5, 2018 at 05:13PM
NYSportsJournalism.com in NBA, NBA, YouTube, influencers, sports marketing, sports media

NYSJ Sports-Entertainment Business News Service

December 5, 2018:
In its on-going efforts to reach people beyond the basketball court, the NBA has aligned with digital entertainment company BroadbandTV (BBTV) to launch a YouTube channel, NBA Playmakers.

According to the NBA, “The NBA Playmakers channel is composed of original programming that mixes digital celebrities and their fan bases with NBA players and teams.

“Creators in the NBA Playmakers network will attend some of the league’s marquee events, including All-Star, the NBA Draft and NBA Summer League, granting them behind-the-scenes access to produce exclusive content.”

Some programming for Playmakers will be co-produced by the NBA and BBTV, other programming by “influencers” as part of the growth of an alliance between the two companies that began nearly ten years ago.

Topics will include basketball culture, fitness, training, entertainment, fashion and gaming.

“This community of creators has become part of the NBA family and has helped us connect with fans in a new way,” Jeff Marsilio, NBA svp-new media distribution, said via the league. “We’re excited to launch this channel to further reach and engage our passionate fans through unique content.”

The BBTV and NBA began working together in 2009, with BBTV managing fan-uploaded NBA content on YouTube.

The NBA Playmakers network launched in 2016 to “provide the creator community and NBA fans the opportunity to produce and distribute basketball culture content with exclusive access to NBA resources such as select NBA footage, tickets to games and special events and merchandise.”

The new NBA Playmakers is the next, enhanced version.

According to Ben Pickering, vp-strategic business development for BroadbandTV, “We continue to build and grow NBA Playmakers to become the strongest digital ecosystem for the basketball community and culture.

“Producing compelling original content with professional athletes and top digital talent is an important strategic move for the NBA Playmakers brand and there is real value for all constituents, spanning digital influencers, NBA players, brands, advertisers and ultimately the viewer.”

Joint productions by the NBA and BBTV for Playmakers shows include:

• “Run That Back,” a reaction and commentary-driven series featuring content from NBA history, both recent and from NBA legends.

• “Jump Start,” a fireside chat series among Playmakers around skills, players, teams, and iconic moments with a comedic and personal bent.

• “On the Court,” a training and casual game show featuring some of the most prominent creators on social media.

Influencer-produced NBA Playmakers shows include:

• “NBA Breakdown,” a technical and in-depth look at what makes NBA players so good at what they do, hosted by a NBA Playmakers skills expert and aided by NBA on-screen technology.

• “Best of Sneakers,” a weekly sneaker series hosted by a NBA Playmakers sneaker head, diving into their top sneaker favorites of all time, at key events, or from the week’s biggest games.

• “Community Mixtapes,” stylized by Golden Hoops and MaxaMillion, they feature a creator spin on their favorite moments from players, teams, and games throughout the season and throughout history.

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