Special to NYSportsJournalism.com
June 2, 2014: The NBA will take time out during the Championship Final series between the Miami Heat and San Antonio Spurs to celebrate the 68th anniversary of the league, including a limited-edition NBA-branded shoe to honor the occasion.
The NBA Anniversary 2014 shoe will hit June 6, with only 1,946 pairs available to commemorate the NBA’s first year in 1946. They are unbranded, and the league did not identify the specific manufacturer.
The NBA Finals begin June 5.
Each pair of shoes is identified with a unique four-digit serial number, sequentially numbered from 0001 to 1946, and comes with an official NBA certificate of authenticity.
NBA commissioner Adam Silver will autograph the first pair of shoes with the serial number 0001, which will be auctioned live on http://auctions.nba.com on June 6. The proceeds will benefit NBA Cares community partners as part of the league’s social responsibility efforts.
MSRP for the shoe is $119.
The league said that the NBA Anniversary 2014 shoe would be available on NBAStore.com; in the NBA Store on Fifth Avenue in New York; via the NBA’s official WeChat account “nbashoes” in China, NBATienda.com in Mexico, NBAStore.in in India; and in the NBA Shop in Taipei.
“The global popularity of the NBA is at an all-time high and we wanted to create a unique product that would allow fans to display their passion for the NBA."
“The global popularity of the NBA is at an all-time high and we wanted to create a unique product that would allow fans around the world to display their passion for the NBA,” Sal LaRocca, NBA president for global operations and merchandising, said in a statement. “This shoe gives collectors the opportunity to celebrate the league’s incredible heritage.”
The shoe features a red, white and blue design inspired by the NBA logo. Thirty stars on the heel commemorate the league’s 30 teams and its athletes.
The shoe is packaged in a specially crafted box with the league’s most significant milestones and the 30 team logos etched in gold on the inside of the cover.