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Sports Marketer of the Year
 
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QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Top Selling MLS Player Jerseys
1. Miguel Almirón Atlanta United
2. Bastian Schweinsteiger Chicago Fire
3. Josef Martínez Atlanta United
4. Jordan Morris Seattle Sounders
5. David Villa NYCFC
6. Clint Dempsey Seattle Sounders
7. Sebastian Giovinco Toronto FC
8. Kaká Orlando City FC
9. Andrea Pirlo NYCFC
10. Nicolás Lodeiro Seattle Sounders
SOURCE MLS STORE

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Kellogg's: Chloe Kim Winter Games Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Oct102017

NBA Spurs Growth In Japan With Rakuten Global Marketing, Media Partnership

By Barry Janoff

October 10, 2017: Last month, international Internet services provider Rakuten made its first inroad into the NBA, signing a three-year jersey-patch and marketing deal with the Golden State Warriors valued at $60 million.

Rakuten is now all-in with the NBA, signing a multi-year pact to become a global marketing partner with the league and the league’s exclusive distribution partner in Japan for all live NBA games.

The NBA said this would be its "most comprehensive media partnership in Japan" as well as Rakuten’s first alliance with a North American sports league.

The NBA said the partnership would help to continue to build its presence in Japan, which dates back to games and programming on-air there since the 1988-89 season.

Financial terms of the partnership were not shared, but its value was put in excess of $200 million by industry analysts.

“Rakuten is one of the world’s most innovative companies and an ideal partner for the NBA,” NBA commissioner Adam Silver said in a statement.  "Our new relationship with Rakuten speaks to the appetite that our passionate fans in Japan have for live NBA games and content, and we look forward to working with Rakuten to provide the most comprehensive NBA coverage to date.”

According to the NBA, the global marketing partnership enables Rakuten to create NBA and team zones and sell select NBA and team merchandise on its e-commerce channels worldwide.

That would include Rakuten Ichiba in Japan and Ebates, a membership-based online cash-back site in the U.S. 
 
In addition, Rakuten Viber, Rakuten’s instant messaging platform, "becomes an official platform for the NBA and its teams, providing its 900 million-plus users with access to league content."

This season, Rakuten will offer NBA League Pass, the league’s premium live game subscription service, exclusively to Rakuten members in Japan through NBA.com, the NBA App and for purchase through Rakuten’s VOD service, Rakuten TV.

NBA League Pass would enable customers in Japan to watch all NBA games including pre-season, regular-season and playoffs games, NBA All-Star, NBA Conference Finals and The Finals, in addition to other exclusive programming. 
 
Rakuten will also offer a subscription package on Rakuten TV, providing fans with access to nine games a week, one game per weekday and two games each on Saturdays and Sundays.

"Our new relationship with Rakuten speaks to the appetite that our passionate fans in Japan have for live NBA games and content."

According to Hiroshi  Mikitani, founder and CEO for Rakuten, “We are very excited to partner with the NBA to bring all the action of the world’s top basketball league to fans in Japan.

“As we have recently announced that we are proud partners of the Golden State Warriors, the NBA’s reigning champions, it is an honor to expand our contributions to the global growth and development of basketball with this NBA partnership," said Mikitani.

Founded in Tokyo in 1997, Rakuten's services reach more than 1 billion people. The company’s North American headquarters are in San Francisco.

This is the company’s second alliance this year with a sports franchise that has global reach. In July 2017, Rakuten became the main global partner, jersey-front sponsor and official innovation and entertainment partner for FC Barcelona.

The NBA's presence in Japan includes officially licensed league merchandise available at more than 180 Xebio stores nationwide.

The league pointed to a number of events it has conducted in Japan, including 12 regular-season games in three cities, interactive fan activaiton, NBA Cares community outreach initiatives; and in 2012, Basketball without Borders, the NBA and FIBA’s global basketball development and community outreach program.

Warriors Patch Into Movement, Sign $60M Jersey Deal With Rakuten

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