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• Sacramento, California's capital city, has been awarded an MLS expansion team with Sacramento Republic FC becoming the league's 29th team and beginning play in MLS in 2022. The club will build a new, $300 million, 20,100-seat soccer stadium in the downtown Railyards District. 

• Octagon and the National Women’s Soccer League have signed a multi-tier consulting partnership, in which Octagon’s Global Media Rights Consulting and Marketing divisions will "advise the NWSL on its league media rights, sponsorship, and marketing." “The growth of the NWSL over the past six years has been tremendous, and the league, its teams and players show absolutely no sign of slowing down,” Christine Franklin, SVP, Marketing, Octagon, said via the firm.

• The Professional Baseball Agreement between MLB and minor league teams expires at the end of the 2020 season. But if a new MLB proposal were to become reality, more than three dozen cities with affiliated minor league teams will lose those teams a year from now and thousands of minor league players will be out of work as well. Full story here.

• "We said there's no chance that's happening. There’s no chance we’ll even discipline him." — NBA commissioner Adam Silver regarding China’s request that the league fire Houston Rockets GM Daryl Morey

• "The losses have already been substantial. Our games are not back on the air in China as we speak, and we'll see what happens next. I don't know where we go from here. The financial consequences have been and may continue to be fairly dramatic." — NBA commissioner Adam Silver at the Time 100 Summit on Thursday regarding the league’s on-going situation with China.

• Showtime Sports will launch on Oct. 21 a weekly podcast, All The Smoke with Matt Barnes and Stephen Jackson, in which the two NBA veterans (now retired) and NBA champs (Golden State Warriors and San Antonio Spurs, respectively), will “deliver an authentic, unfiltered perspective on the most polarizing topics in and around the game of basketball.”  It will air Thursdays on the Showtime Basketball YouTube Channel. 

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

POLL POSITION

Rock & Roll Hall of Fame 2020 Nominees

• Pat Benatar
• Dave Matthews Band
• Depeche Mode
• Doobie Brothers
• Whitney Houston
• Judas Priest
• Kraftwerk
• MC5
• Motorhead
• Nine Inch Nails
• Notorious B.I.G.
• Rufus feat. Chaka Khan
• Todd Rundgren
• Soundgarden
• T. Rex
• Thin Lizzy

VOTE HERE

KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 18-20
1. Maleficent: Mistress Of Evil $36M
2. Joker $29.2M
3. Zombieland 2 $26.7M
4. Addams Family $16M
5. Gemini Man $8.5M
6. Abominable $3.5M
7. Downton Abbey $3M
8. Judy $2M
9. Hustlers $2M
10. It 2 $1.5M
BoxOfficeMojo.com

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football)

NBA 2019 Opening Nights
• Oct. 22 New Orleans Pelicans vs. Toronto Raptors TNT 8 PM (ET)
• Oct. 22 Los Angeles Lakers vs. Los Angeles Clippers TNT 10:30 PM (ET)

• Oct. 23 Boston Celtics vs. Philadelphia 76ers ESPN 8 PM (ET)
• Oct. 23 Denver Nuggets vs. Portland Trail Blazers ESPN 10 PM (ET)

Thursday
Nov212013

Another Shot, Please: NBA Ready To Ciroc And Roll With New Diageo, Diddy Deal

By Barry Janoff

November 20, 2013: For nearly 20 years, the NBA had a self-imposed limit on advertising and marketing involving hard alcohol, which did not prevent teams from forming deals with companies but involved restrictions on where and how those deals could be marketing to the public.

NBA owners voted in 2009 to loosen those restrictions, which significantly opened up areas for hard alcohol in such high-profile spots as courtside advertising, team Web sites and in-arena promotional efforts. The policy came with a "Drink Responsibly" campaign targeting fans nationwide and, in 2010, a league-wide, multi-platform marketing deal with Bacardi Gold Rum.

Fast-forward to today, with the NBA unveiling a multi-year alliance with Diageo, which makes the global premium drinks company the "exclusive spirits partner "of the league, replacing Bacardi in the category.

Under term of the deal, Diageo brands Ciroc and Crown Royal would be "integrated into marketing initiatives" across the NBA and NBA Development League, and Diageo's Baileys brand would activate across the WNBA.

Financial terms of the pact were not revealed.

As part of its marketing efforts, Diageo plans to provide fans "access to players through unique video content on digital and broadcast channels.

Ciroc Ultra Premium Vodka is unveiling a "The Toast of the NBA" campaign to include musician, producer and businessman Sean "Diddy" Combs, who oversees all branding and marketing for Ciroc.

However, similar to marketing involving beer companies, active players will not be used in marketing campaigns. In addition to avoiding any direct association between hard alcohol and specific players, "[Diageo] does not have any player endorsements at this time," according to the NBA.

"Our brands have the unique privilege of participating in some of life's greatest celebratory moments the world over and what better partner to bring those moments to life than the NBA," Peter McDonough, chief marketing and innovation officer for Diageo, said in a statement. "From the players and competition to fashion, music and night life, the NBA opens the door for us to leave a lasting impression with adult fans in truly innovative and meaningful ways around the game."

Diageo, Crown Royal and Ciroc will have a "significant presence" during national NBA telecasts on ABC, ESPN and TNT, as well as NBA TV and NBA.com. Diageo said it would release NBA-themed TV, and packaging and POP materials at retail.

A weekly series, Reigning Moments of the Week presented by Crown Royal, will air on NBA TV and NBA.com.

The WNBA-Baileys alliance will "showcase inspiring stories from around the league" on WNBA.com. Baileys will also be a gold level partner of the WNBA Inspiring Women Luncheon.

According to Diageo, "Combs and Ciroc Vodka will work closely with the NBA throughout the season on and off the court to elevate key NBA lifestyle events such as NBA All-Star and the NBA playoffs with fun and engaging social media programming, consumer sweepstakes and activations that bring to life what Combs calls the 'Art of Celebration.'"

"I've been a fan of the NBA all my life and am excited to build a greater relationship for Ciroc Vodka with this growing entertainment platform."

In addition, the NBA and Ciroc will produce a series of "drink responsibly" PSAs featuring NBA talent to air across "multiple media platforms" throughout the season.

"I've been a fan of the NBA all my life and am excited to build a greater relationship for Ciroc Vodka with this growing entertainment platform," Combs said in a statement. "Life is filled with moments of celebration and nothing brings people together in celebration quite like sports. With Ciroc I hope to elevate these moments and help champion social responsibility among fans."

"Our new partnership with Diageo and Ciroc Ultra Premium Vodka will elevate celebratory moments around our game and champion responsible decision making," Mark Tatum, the NBA's evp-global marketing partnerships, said in a statement. "We look forward to working with a company like Diageo, which has a long history of finding fun and engaging ways to promote responsibility to adults around the world."

Diageo North America is based in Stamford, CT; parent company Diageo is headquartered in London. Other brands include Smirnoff, Johnnie Walker and Guinness.

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