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deal w O via the NFL Players Inc. licensing- unit. "Since partnering in 2013, and have helped nearly 1,000 players connect with hundreds of brands to share campaigns, reaching more than 1 billion fans worldwide."

• The has named Shenzhen, as the host city for 2019-2028, a deal that includes the building of a 12K-seat venue, and doubling the prize money to $14M for the Top 8 singles players and Top 8 doubles teams.

• Overwatch League said that its first week of competition drew more than 10 million viewers via Twitch, MLG, and Chinese streaming partners ZhanQi TV, NetEase CC and Panda TV. Opening day had an average audience per minute of 408,000.

• Coca-Cola, International Speedway Corp. and Nascar have signed an extension to their partnerships under which Coca-Cola, would "continue its deep-rooted history in the sport by engaging racing fans across Nascar’s three national series and 12 ISC-operated race tracks" and events including the Coca-Cola 600 and the Coca-Cola 400. Coca-Cola-sponsored drivers include Austin Dillon, Denny Hamlin, Kyle Larson, Joey Logano, Ryan Newman, Daniel Suarez and Darrell “Bubba” Wallace Jr. Coca-Cola said it "has been involved with stock car racing for 50 years," and became an official partner with Nascar in 1998.

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Most Popular NBA Jerseys (Oct.-Dec. 2017)
1. Stephen Curry, Golden State Warriors
2. LeBron James, Cleveland Cavaliers
3. Kevin Durant, Golden State Warriors
4. Giannis Antetokounmpo, Milwaukee Bucks
5. Kristaps Porzingis, New York Knicks
6. Joel Embiid, Philadelphia 76ers
7. Russell Westbrook, Oklahoma City Thunder
8. Ben Simmons, Philadelphia 76ers
9. Kawhi Leonard, San Antonio Spurs
10. James Harden, Houston Rockets
11. Lonzo Ball, Los Angeles Lakers
12. Kyrie Irving, Boston Celtics
13. Klay Thompson, Golden State Warriors
14. Damian Lillard, Portland Trail Blazers
15. Jimmy Butler, Minnesota Timberwolves

Most Popular Team Merchandise
1. Golden State Warriors
2. Cleveland Cavaliers
3. Philadelphia 76ers
4. Los Angeles Lakers
5. New York Knicks
6. Milwaukee Bucks
7. Boston Celtics
8. San Antonio Spurs
9. Chicago Bulls
10. Oklahoma City Thunder
Source: NBAStore.com

The 67th NBA All-Star Game will take place on Sunday, Feb. 18 at Staples Center in Los Angeles. TNT will televise (8 PM ET)

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2018 NBA All-Star Game

East Starters: Giannis Antetokounmpo, DeMar DeRozan, Kyrie Irving, LeBron James, Joel Embiid
West Starters: Kevin Durant, Stephen Curry, Anthony Davis, James Harden, DeMarcus Cousins
The All-Star teams will still feature 12 players from each conference, but the captains — James and Curry — will select the team rosters without regard for conference affiliation.

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
May232011

NBA Renews, Enhances Videogame Alliances With 2K Sports, EA Sports

Kevin Durant in EA Sport's NBA Jam videogame.May 23, 2011: New deals between the NBA and its videogame partners show that while the live action aspects of LeBron James, Dwayne Wade, Derrick Rose, Kevin Durant and Dirk Nowitzki still drive the sport, having control over simulated versions of NBA stars continues to hit home with the league's core demographic.

The NBA said it has renewed alliances with both 2K Sports and EA Sports. Financial terms and lengths of the deals were not disclosed.

2K's NBA 2K11 has sold more than five million units worldwide since its release on Oct. 5, 2010, making it the best-selling game in the history of 2K Sports, and the most popular NBA 2K title in the 13-year history of the franchise, according to the company.

The cover athlete was Michael Jordan, who also was prominently featured in the game.

Michael Jordan gets air time in 2K Sports' NBA 2K11.Under the new deal, 2K Sports said it would "explore new NBA licensed gaming opportunities, including online and social media platforms."

EA Sports has been an NBA licensee since 1991 and launched its cornerstone hoops game, NBA Live, in 1995. EA is planning to debut a new 5-on-5 NBA simulation title in the Fall of 2012.

Last October, EA Sports revived NBA Jam, a popular arcade game from the early 1990’s. The next generation edition, NBA Jam: On Fire Edition, is being developed for release in the Fall of 2011.

Like 2K, EA Sports is also expanding across new media outlets, including the iPad and iPhone.

The company has also been title sponor of NBA Europe Live Presented by EA Sports, the league's annual pre-season international tour.

On the downside, EA Sports delayed the release of its NBA Elite 11 title, which initially was touted with much fanfare, in order to improve overall quality.

"The decision to delay NBA Elite was hard because the game has great promise," EA Sports president Peter Moore said this past September. "But ultimately we feel this is the right thing to do. We've been making steady progress on basketball for the past few years and it's going to take extra time to make the game."

Despite that, the NBA sees a great upside in its videogame alliances.

“We have had successful and longstanding relationships with both 2K Sports and EA Sports,” Sal LaRocca, evp-NBA global merchandising, said in a statement. “Extending our agreements with the top sports videogame developers continues to maximize our presence in this category, while ensuring our fans the best selection of NBA video games.”

According to the NBA, Take-Two and EA will each have the rights to use NBA teams and players in their NBA videogame titles. Throughout the agreements, the league will work closely with Take-Two and EA to "promote the basketball video games through global marketing, promotional programs, and multiple assets." including NBA TV, NBA.com, and grassroots events.

“Extending our agreements with the top sports videogame developers continues to maximize our presence in this category."

“We’re pleased to continue our longstanding partnership with the NBA,” said Jordan Edelstein, vp-marketing for EA Sports. “With our all-new digital download of NBA Jam coming this fall and a new simulation title in development for release next year, we have a strong lineup of innovative NBA titles coming soon from EA Sports.”

According to Strauss Zelnick, CEO of 2K Sports' parent company, Take-Two, “The top-selling NBA 2K series continues to be a pillar of Take-Two’s foundation for growth. We’re confident that our renewed partnership with the NBA will extend the unparalleled success of this franchise. We’re thrilled to be in business with . . .  the entire team at the NBA.”

“2K Sports provides our fans with an incredible gaming experience, one that captures both the excitement of our game and the athleticism of our players,” commented Adam Silver, NBA Deputy Commissioner. “Coming off a record-breaking year with NBA 2K11, we look forward to continuing our successful partnership.”

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