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QUICK HITS

• The NBA London Game 2019 will feature a regular-season game between the Washington Wizards and the New York Knicks in The O2 on Thursday, Jan. 17. Marketing partners include Foot Locker, Gatorade, Nike, SAP and Tissot, with additional partners to be unveiled in the coming months.

• The Denver Broncos home field is getting a temporary name change to Broncos Stadium at Mile High. It had been Sports Authority Field at Mile High, but the national sporting goods retailer, which had been based in Englewood, Col., ceased operations in July 2016. A search for a more permanent naming rights holder is currently underway.

• Per AP Sports: Burger King in Russia ran a promotion on social media offering a lifetime supply of Whoppers to any women who become pregnant by World Cup players. The offer was then deleted, In a statement Wednesday to AP, Burger King said, “We are sorry about the clearly offensive promotion that the team in Russia launched online. (It) does not reflect our brand or our values and we are taking steps to ensure this type of activity does not happen again.”

• The PGA TOUR has signed a deal with Facebook to distribute exclusive Saturday and Sunday live competition coverage, on a free basis, from eight tournaments leading into the FedExCup Playoffs for the 2017-18 season. Airing on Facebook Watch in the U.S., coverage begins at the Travelers Championship on June 23-24. Other events in 2018 include: Quicken Loans National; A Military Tribute at The Greenbrier; John Deere Classic; RBC Canadian Open; World Golf Championships-Bridgestone Invitational; Wyndham Championship; and The Northern Trust.

KEEPING SCORE

MLB has released the leaders by position for the 2018 All-Star Game (as of June 19), with voting sponsored by Camping World. (Voting ends July 5 at 11:59 PM ET.)

American League: 1B José Abreu (Chicago White Sox), 2B José Altuve (Houston Astros), SS Manny Machado (Baltimore Orioles), 3B  José Ramirez (Cleveland Indians); OF Mike Trout (Los Angeles Angels). Aaron Judge (New York Yankees), Mookie Betts (Boston Red Sox); Wilson Ramos (Tampa Bay Rays), Gary Sanchez (New York Yankees); DH Victor Martinez (Detroit Tigers).

National League: 1B Freddie Freeman (Atlanta Braves), 2B Ozhaino Albies (Atlanta Braves), SS Brandon Crawford (San Francisco Giants), 3B Nolan Arenado (Colorado Rockies); OF Matt Kemp (Los Angeles Dodgers), Nick Markakis (Atlanta Braves), Bryce Harper (Washington Nationals); C Wilson Contreras (Chicago Cubs),Buster Posey (San Francisco Giants).

BUY SELL

WEEKEND BOX OFFICE (June 15-17)

1. Incredibles 2 - Disney - $180 M ($231.5M worldwide)
2. Ocean's 8 - Warner Bros. - $19.6M
3. Tag - Warner Bros. - $14.6M
4. Solo: A Star Wars Story - Disney - $9.1M
5. Deadpool 2 - 20th Century Fox - $8.8M
6. Hereditary - A24 - $7M
7. Superfly - Sony - $6.3M
8. Avengers: Infinity War - Disney - $5.3M
9. Adrift - STX Entertainment - $2.1M
10. Book Club - Paramount - $1.9M
11. A Wrinkle In Time - Disney - $1.8M
12. Gotti - Vertical Entertainment - $1.7M

NOTE: Jurassic World: Fallen Kingdom - Universal $173.6M international (opens in U.S. June 22)

SOURCE: COMSCORE.com

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COLLEGE

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Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
May232011

NBA Renews, Enhances Videogame Alliances With 2K Sports, EA Sports

Kevin Durant in EA Sport's NBA Jam videogame.May 23, 2011: New deals between the NBA and its videogame partners show that while the live action aspects of LeBron James, Dwayne Wade, Derrick Rose, Kevin Durant and Dirk Nowitzki still drive the sport, having control over simulated versions of NBA stars continues to hit home with the league's core demographic.

The NBA said it has renewed alliances with both 2K Sports and EA Sports. Financial terms and lengths of the deals were not disclosed.

2K's NBA 2K11 has sold more than five million units worldwide since its release on Oct. 5, 2010, making it the best-selling game in the history of 2K Sports, and the most popular NBA 2K title in the 13-year history of the franchise, according to the company.

The cover athlete was Michael Jordan, who also was prominently featured in the game.

Michael Jordan gets air time in 2K Sports' NBA 2K11.Under the new deal, 2K Sports said it would "explore new NBA licensed gaming opportunities, including online and social media platforms."

EA Sports has been an NBA licensee since 1991 and launched its cornerstone hoops game, NBA Live, in 1995. EA is planning to debut a new 5-on-5 NBA simulation title in the Fall of 2012.

Last October, EA Sports revived NBA Jam, a popular arcade game from the early 1990’s. The next generation edition, NBA Jam: On Fire Edition, is being developed for release in the Fall of 2011.

Like 2K, EA Sports is also expanding across new media outlets, including the iPad and iPhone.

The company has also been title sponor of NBA Europe Live Presented by EA Sports, the league's annual pre-season international tour.

On the downside, EA Sports delayed the release of its NBA Elite 11 title, which initially was touted with much fanfare, in order to improve overall quality.

"The decision to delay NBA Elite was hard because the game has great promise," EA Sports president Peter Moore said this past September. "But ultimately we feel this is the right thing to do. We've been making steady progress on basketball for the past few years and it's going to take extra time to make the game."

Despite that, the NBA sees a great upside in its videogame alliances.

“We have had successful and longstanding relationships with both 2K Sports and EA Sports,” Sal LaRocca, evp-NBA global merchandising, said in a statement. “Extending our agreements with the top sports videogame developers continues to maximize our presence in this category, while ensuring our fans the best selection of NBA video games.”

According to the NBA, Take-Two and EA will each have the rights to use NBA teams and players in their NBA videogame titles. Throughout the agreements, the league will work closely with Take-Two and EA to "promote the basketball video games through global marketing, promotional programs, and multiple assets." including NBA TV, NBA.com, and grassroots events.

“Extending our agreements with the top sports videogame developers continues to maximize our presence in this category."

“We’re pleased to continue our longstanding partnership with the NBA,” said Jordan Edelstein, vp-marketing for EA Sports. “With our all-new digital download of NBA Jam coming this fall and a new simulation title in development for release next year, we have a strong lineup of innovative NBA titles coming soon from EA Sports.”

According to Strauss Zelnick, CEO of 2K Sports' parent company, Take-Two, “The top-selling NBA 2K series continues to be a pillar of Take-Two’s foundation for growth. We’re confident that our renewed partnership with the NBA will extend the unparalleled success of this franchise. We’re thrilled to be in business with . . .  the entire team at the NBA.”

“2K Sports provides our fans with an incredible gaming experience, one that captures both the excitement of our game and the athleticism of our players,” commented Adam Silver, NBA Deputy Commissioner. “Coming off a record-breaking year with NBA 2K11, we look forward to continuing our successful partnership.”

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