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NEWS REAL

• Serena Williams has withdrawn from the Miami Open (March 23) due to knee issues.

• Picking up the mantle of National Women’s Month, and anticipating what next year will be its 70th anniversary, the LPGA has unveiled “Drive On,” a multi-platform refined brand position. According to the LPGA, “Drive On is clearly rooted in golf, but it's a bigger idea. It captures the power and potential in each of us and celebrates the hard work, focus and tenacity that it takes to achieve our goals.” Full story here.

• The NBA said that the Chinese and Croatian National Teams would join all 30 NBA teams to compete at MGM Resorts NBA Summer League 2019 in Las Vegas, marking the first time that the league will feature two international teams, with 83 games over 11 days (July 5-15).

• The 2019 Alliance of American Football Championship, originalluy scheduled for April 27 in Las Vegas, will be played in Ford Center at The Star in Frisco, Texas., which is owned and operated by Jerry Jones and the Dallas Cowboys.

• MLB and the MLB Players’ Assn. have unveiled numerous changes to the game to be installed over the next two seasons that will impact game length, marketing broadcast partners, the All-Star Game and the Home Run Derby. Full story here.

POLL POSITION

Top Ten Most In-Demand MLB Tickets (based on total ticket sales on StubHub thru March 14):
1. New York Yankees
2. Boston Red Sox
3. San Francisco Giants
4. Chicago Cubs
5. St. Louis Cardinals
6. Los Angeles Dodgers
7. Philadelphia Phillies
8. Texas Rangers
9. New York Mets
10. Houston Astros

SOURCE: STUBHUB

KEEPING SCORE

The Most-In-Demand MLB Home Openers
(based on total ticket sales on StubHub thru March 14, all on March 28):

• Arizona Diamondbacks at the Dodgers (average ticket price $229.
• Baltimore Orioles at New York Yankees (average ticket price $202)
• Atlanta Braves at Philadelphia Phillies (average ticket price $84)
• Chicago Cubs at Texas Rangers (average ticket price $254)
• Pittsburgh Pirates at Cincinnati Reds (average ticket price $122)

BUY SELL

Weekend Box Office March 15-17
1. Captain Marvel $69.3M
2. Wonder Park $16M
3. Five Feet Apart $13.2M
4. How To Train Your Dragon: Hidden World $9.4M
5. Madea Family Funeral $8M
6. No Manches Frida 2 $3.9M
7. Captive State $3.2M
8. Lego Movie 2 $2.1M
9. Alita: Battle Angel $1.9M
10. Green Book $1.3M
Source: Box Office Mojo

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Thursday
Nov082018

NBA Scores Deal With UnitedMasters To Get In Tune With Independent Musicians

By Barry Janoff

November 8, 2018: The NBA has a strong association with music, including a recently signed global alliance with Beats by Dre and its ongoing deal with JBL Audio.

The league is now adding to the mix a deal with UnitedMasters, a full-service platform that brings independent musicians to domestic and international audiences.

The league said it would feature UnitedMasters musicians across its “digital properties and social community of 1.5 billion,” including NBA.com and the NBA App, as well as league and team social media accounts on Facebook, Instagram, Twitter, YouTube, TikTok, Twitch and Snapchat.

Songs and artists will also be featured in highlight films in-arena and other NBA activation.

Financial terms of the global pact were not disclosed.

According o the NBA, artists aligned with UnitedMasters and their songs “will be tagged or mentioned in select NBA highlight videos along with a link back to the song directly, so viewers and fans can follow the artist and learn more about their work.”

“This is the opportunity to have the NBA introduce (their) music to hundreds of millions of people,” Steve Stoute, UnitedMasters CEO and founder, said via the company.

Stoute previously was an executive with Interscope Geffen A&M Records and Sony Music Entertainment, working with artists including Jay-Z and Justin Timberlake.

He also is a founder of ad agency Translation, where he currently is CEO.

UnitedMasters was founded in late 2017.

According to the NBA, ”This partnership is representative of the ecosystem that UnitedMasters is building for independent artists’ music to be heard around the world and to leverage proprietary data insights that drive smarter connections and recommendations between artists and companies.

“Artists can understand where their music resonates most to maximize their reach, engage with new fans, and advance their careers.”

UnitedMasters was named a Top 50 Startup of 2018 by Linkedin.

UnitedMasters said it allows artists to license their own music and make it available to businesses.

Among its distribution deals are iTunes, Spotify, Apple Music, Pandora, YouTube, Amazon Music, SoundCloud and Tidal.

“Get your music on Spotify, Apple Music, YouTube and more,” offers the company on its Web site. “No lengthy terms, you keep 100% of your rights, and our fee is only a 10% share of revenue for a unique blend of distribution and brand offerings.”

NBA, Beats by Dre Sign Global Marketing Alliance

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