Top
QUICK HITS

• The NFL has unveiled the Super Bowl Ticket Giveaway, an initiative this season to "surprise fans across the country with an invitation to attend Super Bowl LII in Minnesota on February 4, 2018. A total of 500 free tickets will be distributed under the program as a way to give back to dedicated NFL fans and provide them with a once-in-a-lifetime experience."
• Farmers Insurance has extended its alliance with PGA TOUR player Rickie Fowler for three years (2018-2020).  Fowler has been a brand ambassador since 2012. Fowler has been featured in the Farmers "We Know From Experience" advertising campaign, including the recent "Chauffeur Terrier" television commercial, along with other digital marketing platforms.
Heroes Evolved, featuring an in-game and playable Bruce Lee, has hit the multi-player online battle arena via R2Games and the Bruce Lee, LLC (owned and operated by Lee's daughter, Shannon Lee).
• In it's ninth season as the official wardrobe supplier for the National Basketball Coaches Assn., Men's Wearhouse said that 24 NBA head coaches would be outfitted with Joseph Abboud Custom suits for the 2017-18 season. According to Golden State Warriors head coach Steve Kerr, "With 82 games a season, it's important to look professional and have confidence on the court."

POLL POSITION
Hottest Marketing Event Oct. 2017
 
pollcode.com free polls
KEEPING SCORE

MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

BUY SELL

NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Jul132009

NBA, Sears Hit The Road To Support Protégé B-Ball Shoes

July 13, 2009: Sears Holding has signed a deal with the NBA and siblings WNBA and the NBA Development League to support Protégé, a low-cost line of basketball shoes sold exclusively at Sears and Kmart. The line was created by Al Harrington, now with the New York Knicks, when he was a member of the Golden State Warriors. The initial component of the alliance will be a Protégé Basketball Block Party, a touring grassroots event that will make stops in eight cities throughout the summer, beginning this week in Los Angeles and later visiting New York, Philadelphia, Baltimore, Atlanta, Miami, Detroit, and Chicago. The Protégé Basketball Block Party will be promoted via TV, radio, print and online content.

Stephen Jackson of the Warriors, who was a teammate of Harrington's at Golden State, has been endorsing the line. WNBA players Cappie Pondexter (Phoenix Mercury) and DeLisha Milton-Jones (Los Angeles Sparks) are also endorsers. The line, with an average SRP of $34.99, follows in the footsteps of Stephon Marbury's Starbury, which is now sold online but had been exclusive to Steve & Barry's at $14.98 before the retailer went out of business. Kmart earlier this year broke a multi-media effort for Protégé shoes and apparel, via Draftfcb, Chicago, "Meet My Protégé."

The Protégé Basketball Block Party is an 18-wheel, 53-foot show truck that transforms into a 4,500 square foot basketball playground. The events will feature free on- and off-court interactive activities including shooting contests, measure-up activities, basketball clinics and appearances by current and former NBA, WNBA and NBA D-League players.

“This program is another example of how we work with our partners to create exciting and interactive basketball activities that engage the dedicated fan bases of the NBA, WNBA, and NBA Development League," Mark Tatum, NBA evp-marketing partnerships, said in a statement. The NBA has been active during the offseason, including its new deal in which Taco Bell replaced McDonald's as the league's official QSR.

Kmart Bringing Back Low-Cost NBA Shoes

Back to Home Page