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POLL POSITION
Sports Marketer of the Year
 
pollcode.com free polls
QUICK HITS

• “While these Olympic Games will once again be profitable for NBC Sports Group, they also created major benefits for the rest of our portfolio, including NBC News, NBC Entertainment, Universal theme parks, our many cable networks, and our owned television stations and affiliate partners." — Mark Lazarus, chairman-NBC Broadcasting and Sports

• Winter Games Brand Awareness
Which of the following brands have you seen an ad for in the past two weeks during Winter Olympics?
1. Coca-Cola 45.4
2. Liberty Mutual 25.3
3. Samsung 24.5
4. NBC 23.7
5. Chobani 16.3
6. United 14.4
7. NBCSN 10.9
8. Intel 9.1
9. Dow 3.2
10. Panasonic 2.9
SOURCE YouGov

• This wknd all 30 MLB teams (including players, coaches, managers and umpires) will wear caps to honor before games, with option to wear the caps  in-game. Players will sign caps and auction them to raise money for Broward Education Foundation to benefit the official Victims' Fund.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Top Selling MLS Player Jerseys
1. Miguel Almirón Atlanta United
2. Bastian Schweinsteiger Chicago Fire
3. Josef Martínez Atlanta United
4. Jordan Morris Seattle Sounders
5. David Villa NYCFC
6. Clint Dempsey Seattle Sounders
7. Sebastian Giovinco Toronto FC
8. Kaká Orlando City FC
9. Andrea Pirlo NYCFC
10. Nicolás Lodeiro Seattle Sounders
SOURCE MLS STORE

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MLB: Stoneman Douglas Winter Games Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Jul132009

NBA, Sears Hit The Road To Support Protégé B-Ball Shoes

July 13, 2009: Sears Holding has signed a deal with the NBA and siblings WNBA and the NBA Development League to support Protégé, a low-cost line of basketball shoes sold exclusively at Sears and Kmart. The line was created by Al Harrington, now with the New York Knicks, when he was a member of the Golden State Warriors. The initial component of the alliance will be a Protégé Basketball Block Party, a touring grassroots event that will make stops in eight cities throughout the summer, beginning this week in Los Angeles and later visiting New York, Philadelphia, Baltimore, Atlanta, Miami, Detroit, and Chicago. The Protégé Basketball Block Party will be promoted via TV, radio, print and online content.

Stephen Jackson of the Warriors, who was a teammate of Harrington's at Golden State, has been endorsing the line. WNBA players Cappie Pondexter (Phoenix Mercury) and DeLisha Milton-Jones (Los Angeles Sparks) are also endorsers. The line, with an average SRP of $34.99, follows in the footsteps of Stephon Marbury's Starbury, which is now sold online but had been exclusive to Steve & Barry's at $14.98 before the retailer went out of business. Kmart earlier this year broke a multi-media effort for Protégé shoes and apparel, via Draftfcb, Chicago, "Meet My Protégé."

The Protégé Basketball Block Party is an 18-wheel, 53-foot show truck that transforms into a 4,500 square foot basketball playground. The events will feature free on- and off-court interactive activities including shooting contests, measure-up activities, basketball clinics and appearances by current and former NBA, WNBA and NBA D-League players.

“This program is another example of how we work with our partners to create exciting and interactive basketball activities that engage the dedicated fan bases of the NBA, WNBA, and NBA Development League," Mark Tatum, NBA evp-marketing partnerships, said in a statement. The NBA has been active during the offseason, including its new deal in which Taco Bell replaced McDonald's as the league's official QSR.

Kmart Bringing Back Low-Cost NBA Shoes

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