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, the official car and SUV of launch a "fully integrated and multidimensional  campaign that will communicate its 'Better Drives Us' philosophy and introduce consumers to the newest vehicles in its lineup." This will be Hyundai's 10th Super Bowl appearance in 11 years.
• The NBA has named Indianapolis as the site for the 2021 All-Star Game, to be played in Bankers Life Fieldhouse on Feb. 14. The next three NBA All-Star Games are in Los Angeles (Staples Center, Feb. 18, 2018), Charlotte (Spectrum Center. Feb. 17, 2019) and Chicago (United Center, Feb. 16, 2020). Cleveland said it would seek to host the 2022 game, which could be the 75th anniversary of the NBA event.
• The Disney Co. is acquiring major assets of 21st Century Fox for $52.4 billion. 21st Century Fox said it would spinoff "Fox Broadcasting Co., Fox Sports, Fox News, Fox Television Stations and a handful of other assets into a new company." The deal brings to Disney key assets of major properties it did not own, including Marvel's X-Men and the first movie in the Star Wars franchise (Star Wars: A New Hope). Also included is FX Networks, National Geographic, 300-plus international channels, 22 regional sports networks and Fox’s 30% stake in Hulu.

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Top-Selling NBA Jerseys Dick's Sporting Goods (Season to Date)

1. LeBron James Cleveland Cavaliers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Golden State Warriors

4. Russell Westbrook Oklahoma City Thunder
5. Joel Embid Philadelphia 76ers
6. Kristaps Porzingas New York Knicks
7. Giannis Antetokounmpo Milwaukee Bucks

8. James Harden Houston Rockets
9. Ben Simmons Philadelphia 76ers
10. Isaiah Thomas Cleveland Cavaliers
11. Kawhi Leonard San Antonio Spurs
12. Gordon Heyward Boston Celtics
13. Kevin Love Cleveland Cavaliers
14. Karl-Anthony Towns Minnesota Timberwolves
15. Al Horford Boston Celtics

SOURCE: DICK'S SPORTING GOODS

BUY SELL

TOP SEARCHES IN U.S. ON GOOGLE 2017

Lists are based on search terms that had a high spike in traffic in 2017 as compared to 2016.
Athletes
1. Floyd Mayweather
2. Gordon Hayward
3. Aaron Boone
4. Paul George
5. Tony Romo
6. Aaron Judge
7. Gonzo Ball
8. Carmelo Anthony
9. Sergio Gracchia
10. Isaiah Thomas

Professional Sports Teams
1. New York Yankees
2. Houston Astros
3. Boston Celtics
4. Los Angeles Dodgers
5. Atlanta Falcons
6. Dallas Cowboys
7. New England Patriots
8. Pittsburgh Steelers
9. Houston Rockets
10. Philadelphia Eagles

SOURCE: GOOGLE

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

NBA; "Gift of Basketball' 'Star Wars Jedi' Ads Below

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CFB Title Games '21-24
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Cancer Drives Home
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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Feb092017

How NBA Seeks To Score With Fans, Players, Consumers In New 2K eLeague 

By Barry Janoff

February 9, 2017: Calling it "a unique opportunity to develop something truly special for our fans and the young and growing eSports community," the NBA and Take-Two Interactive Software have unveiled plans to launch the NBA2K eLeague.

The pro competitive gaming league is intended to “bring together the best basketball gamers in the world."

According to the NBA and Take Two, this would be the first official eSports league operated by a U.S. professional sports league. They also said the "groundbreaking competitive gaming league" would consist of teams operated by actual NBA franchises.

NBA commissioner Adam Silver said that "all 30 teams have expressed interest in creating e-versions of themselves for the NBA2K eLeague," which is scheduled to begin in 2018.

"We believe we have a unique opportunity to develop something truly special for our fans and the young and growing eSports community," Silver said in a statement. "We look forward to combining our best-in-class NBA sports team operators with Take-Two’s competitive gaming expertise to create a brand new league experience."

The formation of the NBA2K eLeague comes as eSports is in a decidedly upward growth period.

In 2016, the eSports economy hit $493 million, a 52% growth over the previous year, according to research and marketing firm NewZoo, San Francisco. eSports events reached 148 million "enthusiasts" and another 144 million "occasional" viewers last year.

One key reason for the NBA to move into the eSports category: "Of the 80 million American basketball fans, 9.6 million are also into eSports," according to NewZoo. "(And) basketball clubs investing in eSports have the potential to reach 10.3 million new eSports fans currently not into basketball."

Among NBA-related people already in the eSports space via investment and/or participation are Dallas Mavericks owner Mark Cuban, Shaquille O'Neal, Magic Johnson, owners of the Philadelphia 76ers and media companies Turner Sports and ESPN.

The news of the NBA2K e-League comes a week after Electronic Arts Competitive Gaming Division revealed broadcast partnership deals with ESPN, NFL Network and Univision to "bring the competitive gaming experience to a broader, global audience."
 
EA said its alliance with ESPN would "mark the first time the network has ever aired an eSports event in the United States."

The FIFA Ultimate Team Championship Series Paris Regional Final aired on ESPN this past weekend (with additional coverage on ESPN2, ESPN Deportes and ESPN3). 
 
EA said it was extending its broadcast partnership with  NFL Network and Univision following the success of the Madden Classic tournament broadcast on both networks this past December.

The deal includes the three remaining Madden NFL EA Majors tournaments this season: Madden Bowl, Madden Challenge and the Madden Championship, starting this weekend.

The NBA alliance with Take-Two dates back to 1999. Since then, the NBA 2K series has sold more than 68 million units worldwide, according to Take-Two.

"We believe we have a unique opportunity to develop something truly special for our fans and the young and growing eSports community."

NBA 2K17, the most recent release, has sold nearly 7 million units since its release this past September and is on track to become 2K’s highest-selling sports title ever, according to the company.

"We are proud to expand our strong relationship with the NBA and co-create the NBA 2K eLeague," Strauss Zelnick, chairman and CEO for Take-Two, said in a statement. "Through the NBA 2K series, which is renowned throughout the world for capturing the authenticity of the NBA and the passion of its fans, we have a proven track record of highly successful collaboration.

"With this new venture, Take-Two and the NBA aim to fuel the accelerating growth of eSports and take the thrill of competition to exciting new heights."

eSports Nearing NFL, MBA, MLB Levels In Marketing, Money
 
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