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The newly unveiled logo for the Paris 2024 Summer Olympic and Paralympics Games combines two iconic symbols associated with the Games – a gold medal and the Olympic torch – which combine to form an image of Marianne, a female figure representing the French Republic  This is the first time the Olympic logo will be shared with the Paralympic Games.

• The late golf icon Arnold Palmer will be commemorated with a Forever Stamp from the U.S. Postal Service in 2020. The stamp features James Drake's action photo of Palmer at the 1964 U.S. Open at Congressional Country Club in Bethesda, Md. Art director Antonio Alcalá designed the stamp.

• Dr Teal's Epsom Salts has signed All Pro TE Jason Witten (Dallas Cowboys) and two-time defending Defensive Player of the Year Aaron Donald (Los Angeles Rams) to explain in marketing the “benefits of balancing rigorous workouts with regimented muscle recovery in order to achieve and maintain peak performance.”

• Sacramento, California's capital city, has been awarded an MLS expansion team with Sacramento Republic FC becoming the league's 29th team and beginning play in MLS in 2022. The club will build a new, $300 million, 20,100-seat soccer stadium in the downtown Railyards District. 

• The Professional Baseball Agreement between MLB and minor league teams expires at the end of the 2020 season. But if a new MLB proposal were to become reality, more than three dozen cities with affiliated minor league teams will lose those teams a year from now and thousands of minor league players will be out of work as well. Full story here.

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

POLL POSITION

Rock & Roll Hall of Fame 2020 Nominees

• Pat Benatar
• Dave Matthews Band
• Depeche Mode
• Doobie Brothers
• Whitney Houston
• Judas Priest
• Kraftwerk
• MC5
• Motorhead
• Nine Inch Nails
• Notorious B.I.G.
• Rufus feat. Chaka Khan
• Todd Rundgren
• Soundgarden
• T. Rex
• Thin Lizzy

VOTE HERE

KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 18-20
1. Maleficent: Mistress Of Evil $36M
2. Joker $29.2M
3. Zombieland 2 $26.7M
4. Addams Family $16M
5. Gemini Man $8.5M
6. Abominable $3.5M
7. Downton Abbey $3M
8. Judy $2M
9. Hustlers $2M
10. It 2 $1.5M
BoxOfficeMojo.com

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NYSportsJournalism.com + Topic Of Requested Search

The Rise Of Skywalker See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football)

NBA 2019 Opening Nights
• Oct. 22 New Orleans Pelicans vs. Toronto Raptors TNT 8 PM (ET)
• Oct. 22 Los Angeles Lakers vs. Los Angeles Clippers TNT 10:30 PM (ET)

• Oct. 23 Boston Celtics vs. Philadelphia 76ers ESPN 8 PM (ET)
• Oct. 23 Denver Nuggets vs. Portland Trail Blazers ESPN 10 PM (ET)

Thursday
Feb092017

How NBA Seeks To Score With Fans, Players, Consumers In New 2K eLeague 

By Barry Janoff

February 9, 2017: Calling it "a unique opportunity to develop something truly special for our fans and the young and growing eSports community," the NBA and Take-Two Interactive Software have unveiled plans to launch the NBA2K eLeague.

The pro competitive gaming league is intended to “bring together the best basketball gamers in the world."

According to the NBA and Take Two, this would be the first official eSports league operated by a U.S. professional sports league. They also said the "groundbreaking competitive gaming league" would consist of teams operated by actual NBA franchises.

NBA commissioner Adam Silver said that "all 30 teams have expressed interest in creating e-versions of themselves for the NBA2K eLeague," which is scheduled to begin in 2018.

"We believe we have a unique opportunity to develop something truly special for our fans and the young and growing eSports community," Silver said in a statement. "We look forward to combining our best-in-class NBA sports team operators with Take-Two’s competitive gaming expertise to create a brand new league experience."

The formation of the NBA2K eLeague comes as eSports is in a decidedly upward growth period.

In 2016, the eSports economy hit $493 million, a 52% growth over the previous year, according to research and marketing firm NewZoo, San Francisco. eSports events reached 148 million "enthusiasts" and another 144 million "occasional" viewers last year.

One key reason for the NBA to move into the eSports category: "Of the 80 million American basketball fans, 9.6 million are also into eSports," according to NewZoo. "(And) basketball clubs investing in eSports have the potential to reach 10.3 million new eSports fans currently not into basketball."

Among NBA-related people already in the eSports space via investment and/or participation are Dallas Mavericks owner Mark Cuban, Shaquille O'Neal, Magic Johnson, owners of the Philadelphia 76ers and media companies Turner Sports and ESPN.

The news of the NBA2K e-League comes a week after Electronic Arts Competitive Gaming Division revealed broadcast partnership deals with ESPN, NFL Network and Univision to "bring the competitive gaming experience to a broader, global audience."
 
EA said its alliance with ESPN would "mark the first time the network has ever aired an eSports event in the United States."

The FIFA Ultimate Team Championship Series Paris Regional Final aired on ESPN this past weekend (with additional coverage on ESPN2, ESPN Deportes and ESPN3). 
 
EA said it was extending its broadcast partnership with  NFL Network and Univision following the success of the Madden Classic tournament broadcast on both networks this past December.

The deal includes the three remaining Madden NFL EA Majors tournaments this season: Madden Bowl, Madden Challenge and the Madden Championship, starting this weekend.

The NBA alliance with Take-Two dates back to 1999. Since then, the NBA 2K series has sold more than 68 million units worldwide, according to Take-Two.

"We believe we have a unique opportunity to develop something truly special for our fans and the young and growing eSports community."

NBA 2K17, the most recent release, has sold nearly 7 million units since its release this past September and is on track to become 2K’s highest-selling sports title ever, according to the company.

"We are proud to expand our strong relationship with the NBA and co-create the NBA 2K eLeague," Strauss Zelnick, chairman and CEO for Take-Two, said in a statement. "Through the NBA 2K series, which is renowned throughout the world for capturing the authenticity of the NBA and the passion of its fans, we have a proven track record of highly successful collaboration.

"With this new venture, Take-Two and the NBA aim to fuel the accelerating growth of eSports and take the thrill of competition to exciting new heights."

eSports Nearing NFL, MBA, MLB Levels In Marketing, Money
 
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