NBA On A Roll Entering Playoffs, Set Regular Season, Social Media Marks
Monday, April 10, 2023 at 04:23PM By Barry Janoff
UPDATED April 11, 2023: With the Play-in (April 11) and then post-season (April 15) coming this week, the NBA took a moment to recognize its 2022-23 regular season, during which the league said it set records for total attendance, average attendance, percentage of capacity and sellouts; as well as new highs across its social media platform.
Led by LeBron James and BTS rapper SUGA, the NBA said it finished the 2022-23 regular season with “record-breaking engagement” across the NBA App, NBA League Pass and NBA social media accounts.
The NBA generated a record 18 billion views across social media platforms this season, led by 14 million new followers, largely from outside the U.S. The league said International followers make up more than 70% of the NBA’s social media following, with 50% of the total audience comprised of people age 25 or younger.
NBA on Instagram had 78 million followers and generated more than 13 billion video views this season.
The league also amassed a record 32 billion video views across all NBA and NBA-related social media accounts, up more than 10% year-over-year, spurred by growth among young and international followers.
The NBA’s YouTube channel surpassed 20 million subscribers and 12 billion lifetime video views on the platform. “Every 90 days, the NBA reached more than 75 million unique viewers on YouTube who, on average, watched more than 35 minutes of content on the channel.”
The NBA said its announcement naming SUGA, South Korean rapper, songwriter, producer and BTS star, a NBA ambassador generated 4.8 million likes on NBA Instagram and 118,000 retweets on Twitter.
Ten most-viewed players on NBA social this season:
1. LeBron James (Los Angeles Lakers): 1.3 billion
2. Stephen Curry (Golden State Warriors): 881 million
3. Luka Dončić (Dallas Mavericks): 736 million
4. Ja Morant (Memphis Grizzlies): 653 million
5. Giannis Antetokounmpo (Milwaukee Bucks): 522 million
6. Jayson Tatum (Boston Celtics): 496 million
7. Kyrie Irving (Dallas Mavericks): 374 million
8. Victor Wembanyama (2023 Draft Prospect; France): 350 million
9. Jordan Poole (Golden State Warriors): 293 million
10. Nikola Jokić (Denver Nuggets): 253 million
April 10, 2023: With the Play-in (April 11) and then post-season (April 15) coming this week, the NBA took a moment to recognize its 2022-23 regular season, during which the league said it set records for total attendance, average attendance, percentage of capacity and sellouts.
A record 791 sellouts topped the previous mark of 760 set during the 2018-19 season, with arenas filled to an all-time-high 97% capacity.
The league’s total attendance mark of 22,234,502 broke the previous record of 22,124,559 set in the 2017-18 season.
This season marks only the second time in NBA history that total attendance exceeded 22 million.
For the first time, teams averaged more than 18,000 fans (18,077).
The San Antonio Spurs led the season when it hosted 68,323 people in the Alamodome on Jan. 13, 2023 in a game against the Golden State Warriors.
The NBA also established records in team values and league and team sponsorships.
Entering the 2022-23 season, the defending Warriors became the league’s first $7 billion franchise, according to Forbes.
That put them second overall among all sports franchise worldwide, behind the NFL’s Dallas Cowboys ($8 billion).
The average value of the NBA’s 30 teams was a league-record $2.87 billion, also led by the New York Knicks ($6.1 billion and Los Angeles Lakers ($5.9 billion).
The NBA also entered the 2022-23 season with a record $1.2 billion in sponsor revenue, according to the NBA Marketing & Partnerships Annual Report from SponsorUnited global sports and entertainment intelligence firm.
Estimated team revenues across top five categories in the NBA were: Finance (more than $122 million), Technology ($81 million-plus), Healthcare (more than $68 million), Telecom (more than $57 million) and Auto Manufacturer (more than $40 million).
Revenue was driven “by a significant increase in spending across the Sports Betting and Financial categories.”
Highest NBA Regular-Season Total Attendance
1. 2022-23: 22,234,502
2. 2017-18: 22,124,559
3. 2016-17: 21,997,412
4. 2015-16: 21,972,129
5. 2018-19: 21,964,447
Highest NBA Regular-Season Average Attendance
1. 2022-23: 18,077
2. 2017-18: 17,987
3. 2016-17: 17,884
4. 2015-16: 17,864
5. 2018-19: 17,857
Source: NBA
Warriors Golden: NBA’s Most Valuable Team at $7B
NBA Teams Topped $1.2B Sponsor Revenue
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