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• Universal Casting in Miami has been looking for people to fill three roles for what was called a “major commercial” with Serena Williams: Serena at 7-13 years old, 15-19 and 22-27. “Those auditioning must be proficient tennis players and must look like Serena.”   

• NFL Network’s Good Morning Football is in London for six days starting today (Monday, Oct. 22) leading up to the Philadelphia Eagles vs. Jacksonville Jaguars game in Wembley Stadium on Sunday (Oct. 28). Good Morning Football will air Monday-Friday (7 AM ET) from Westminster Live Studios. 

• Charles Wang, 74, businessman and former owner of the New York Islanders (2000-16), passed away on Sunday morning. RIP.

• ESPN said it generated its best NBA opening week rating since 2014 on Saturday for LeBron James’ home-opener with the Los Angeles Lakers. The Lakers vs. Rockets game telecast, won by Houston, 124-115, drew a 2.5 metered market rating, also making it the highest-rated NBA regular season game on ESPN since the Warriors 73rd win game in April of 2016.

POLL POSITION
The Rock & Roll Hall of Fame nominees for the Class of 2019: • Def Leppard • Devo • Janet Jackson • John Prine • Kraftwerk • LLCoolJ * MC5 • Radiohead • Rage Against the Machine • Roxy Music * Stevie Nicks • The Cure • Todd Rundgren • Rufus & Chaka Khan • The Zombies VOTE HERE
KEEPING SCORE

NBA Teams With Jersey-Logo Deals (to date):
• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Charlotte Hornets (LendingTree)
• Chicago Bulls (Jenni Optical)
• Cleveland Cavaliers (Goodyear)
• Dallas Mavericks (5miles)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Houston Rockets (Rokit)
• Los Angeles Clippers (Bumble)
• Los Angeles Lakers (Wish)
• Memphis Grizzlies (FedEx)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New Orleans Pelicans (Zatarain’s)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Phoenix Suns (PayPal)
• Portland Trail Blazers (Biofreeze)
• Sacramento Kings (Blue Diamond)
• San Antonio Spurs (Frost Bank)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)

BUY SELL

Weekend Box Office Oct. 12-14
1. Venom $35.7 M
2. A Star Is Born $28M
3. First Man $16.6M
4. Goosebumps 2 $16.2M
5. Smallfoot $9.3M
6. Night School $8M
7. Bad Times at the El Royale $7.2M
8. The House With A Clock In Its Walls $4M
9. The Hate U Give $1.8M

SOURCE: COMSCORE.com

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Mar262018

Following MLB Lead, NBA Signs YouTube TV As Finals Presenting Sponsor

By Barry Janoff

March 26, 2018: YouTube TV, which has a multi-year deal with MLB that includes presenting sponsorship for the World Series, has added the NBA Finals to its roster.

The NBA has unveiled a pact with YouTube TV to become the presenting sponsor for The Finals this June, a first for the NBA.

The multi-year partnership also includes YouTube TV as presenting partner for The Finals for the WNBA and the NBA G League,

"Our presenting partnership of The Finals marks another first in our longstanding and innovative history with YouTube,” Dan Rossomondo, NBA svp-global media and business development, said in a statement.

“The NBA Finals on ABC, as well as the WNBA Finals and NBA G League Finals, are pinnacle events, and with YouTube TV we are excited to provide fans with new ways to experience the excitement of these championship series.”

The alliance includes on-air promos and ad, on-court signage and other marketing support.

Financial terms were not shared.

The Finals 2018 presented by YouTube TV will be broadcast live on ABC beginning May 31.

During The Finals, fans will have access to ABC and every game through YouTube TV, which is available in "nearly 100 of the top markets, covering more than 85% of U.S. households."

The Finals have been broadcast live on ABC since 2003.

According to Angela Courtin, head of YouTube TV and originals marketing, “Partnering with the NBA is a slam dunk for YouTube TV members, with more basketball content and the first-ever presenting partner of the NBA Finals.

"YouTube TV was built for fans, and we are excited to bring to life our cable-free live TV service during one of the most watched sports events of the year.”

Earlier this month, the NBA expanded its relationship with YouTube with the addition of NBA TV, the league’s 24-hour network, available to subscribers of the base package at no additional cost. Upcoming, NBA League Pass, the league’s premium out-of-market live game service, will be available for an extra fee.

“The NBA and ESPN have a history of creating innovative sponsorships, and this certainly qualifies,” said Wendell Scott, svp-multimedia sales for ESPN, said in a statement.

“YouTube TV is a next generation partner for an ascendant league and we look forward to working with them to maximize the impact of their investment across ABC and the ESPN platform.”

Sponsorship spending on the NBA and its 30 teams hit a record $861 million in the 2016-17 season, a 7.8% increase from the previous season.

The figure is expect to ”skyrocket" during the 2017-18 campaign mainly due to the new eight-year, $1 billion deal with Nike as the league’s official on-court uniform provider (replacing adidas), the beginning of a three-year trial period during which teams are allowed to sell ad patches on game jerseys for the first time in league history and deals such as the one with YouTube TV, according to research and consulting firm ESP Properties (formerly IEG), Chicago..

MLB broke marketing ground last season when it signed YouTube TV as the first presenting sponsor for the World Series.

That alliance will continue for at least two more seasons, with MLB extending and expanding its deal with YouTube TV, including presenting sponsorship of the World Series in 2018 and 2019.

The extended partnership also offers expanded baseball coverage to all YouTube TV members with the addition of MLB Network to its channel lineup, beginning immediately.

YouTube TV launched in April 2017.

YouTube TV channels include ABC, CBS, FOX, NBC, CW, ESPN, AMC, FX, FXX, Disney Channel (plus Disney Jr. and XD), E!, USA, Bravo, Syfy, MSNBC, Telemundo, Sprout, Freeform and NatGeo.

MLB Extends Pact With YouTube TV Beyond World Series

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