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• In conjunction with the official grand opening of its Americas headquarters, Bridgestone Americas, Inc. and the Nashville Predators unveiled an additional five-year extension for the naming rights agreement for Bridgestone Arena, home of the Nashville Predators. Initially signed in March 2010, the extended terms now ensure Bridgestone naming rights through 2025. Financial terms were not shared.
• Research, marketing and consulting firm NewZoo, San Francisco, has increased its estimate of the market size for global games for 2016-20 “based on an even stronger performance than anticipated in the first three quarters of the year. NewZoo now says that the global games market would generate $116 billion in game software revenues, $7.1 billion higher than previously estimated and nearly 11% growth vs. 2016. The firm now estimates that the category will hit $143.5 billion in 2020.

• Univision Deportes said it would conclude the year as the “leading sports brand delivering the most soccer viewing in the country throughout 2017.” Univision Deportes said this past year it earned the highest share of soccer viewing in the U.S. among 29 networks broadcasting live soccer, claiming over 40% of all viewing across the networks of Univision. It also said it led the industry by “broadcasting 19 out of 20 top-rated club soccer matches in 2017, regardless of language.”
• The NBA has named Indianapolis as the site for the 2021 All-Star Game, to be played in Bankers Life Fieldhouse on Feb. 14. The next three NBA All-Star Games are: Los Angeles (Staples Center, Feb. 18, 2018), Charlotte (Spectrum Center. Feb. 17, 2019) and Chicago (United Center, Feb. 16, 2020). Cleveland said it would seek to host the 2022 game, which would be the 70th All-Star Game in league history.

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Top-Selling NBA Jerseys Dick's Sporting Goods (Season to Date)

1. LeBron James Cleveland Cavaliers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Golden State Warriors

4. Russell Westbrook Oklahoma City Thunder
5. Joel Embid Philadelphia 76ers
6. Kristaps Porzingas New York Knicks
7. Giannis Antetokounmpo Milwaukee Bucks

8. James Harden Houston Rockets
9. Ben Simmons Philadelphia 76ers
10. Isaiah Thomas Cleveland Cavaliers
11. Kawhi Leonard San Antonio Spurs
12. Gordon Heyward Boston Celtics
13. Kevin Love Cleveland Cavaliers
14. Karl-Anthony Towns Minnesota Timberwolves
15. Al Horford Boston Celtics

SOURCE: DICK'S SPORTING GOODS

BUY SELL

TOP SEARCHES IN U.S. ON GOOGLE 2017

Lists are based on search terms that had a high spike in traffic in 2017 as compared to 2016.
Athletes
1. Floyd Mayweather
2. Gordon Hayward
3. Aaron Boone
4. Paul George
5. Tony Romo
6. Aaron Judge
7. Gonzo Ball
8. Carmelo Anthony
9. Sergio Gracchia
10. Isaiah Thomas

Professional Sports Teams
1. New York Yankees
2. Houston Astros
3. Boston Celtics
4. Los Angeles Dodgers
5. Atlanta Falcons
6. Dallas Cowboys
7. New England Patriots
8. Pittsburgh Steelers
9. Houston Rockets
10. Philadelphia Eagles

SOURCE: GOOGLE

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

NBA; "Gift of Basketball' 'Star Wars Jedi' Ads Below

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CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99

Entries in sports marketing (1)

Wednesday
Jun282017

NBA, Curry, LeBron Earn Partners More Than $440M Value In Social Media Impact 

By Barry Janoff

June 27, 2017: The NBA is one of the most successful sports organizations in the world on social media, with some 59 million followers on Twitter (25.5 million) and Facebook (33.4 million) combined, plus another 23.9 million on Instagram.

During the first NBA Awards Monday night (June 26) on TNT, the telecast registered more than 43 million social impressions and almost four million video views via NBA on TNT, NBA TV and NBA.com Twitter and Facebook accounts, according to Turner Sports.

Now, new stats show how the league’s powerful social media presence is impacting its marketing partners.

During the 2016-2017 season, NBA social accounts collectively generated nearly $444 million of value for brands, up from $333 million last season, a 33% increase, according to numbers crunched by social media index and valuation platform MVPindex.

The NFL ranks No. 2 in the use of social media, generating $224 million on behalf of its marketing partners, according to Dallas-based MVPindex.

The NFL reaches more than 40 million followers on Twitter (23.8 million) and Facebook (16.4 million), and another 9.6 million on Instagram.

According to MVPindex, of the 35,000-plus NBA-branded posts this past season, 50% were on Twitter, but those accounted for just 19% of the total value.

By contrast, the NBA’s Instagram platform accounted for 18% of total branded posts yet generated 49% of the total value. By MVPindex measurement, 98 of the top 100 most valuable NBA-branded posts last season were on Instagram.

Kia Motors, the league’s official automotive partner, was the NBA’s most-activated partner, earning $50 million during the season.

The company's value was earned in part to season-long activation (including such jewel events as the All-Star Game), multi-media marketing and naming rights deals to major NBA Awards (including MVP, Rookie of the Year, Sixth Man).

Even though adidas was the official uniform provider for the NBA, Nike was the top NBA-related athletic apparel brand in social media earning $20 million in value. Adidas earned just over $9.3 million, followed by Under Armour with $2.3 million.

Nike, which replaces adidas this coming season as the NBA’s official on-court apparel partner, earned $11.6 million of its total value in the NBA through player activations and ambassador relationships, per MVPindex.

Anheuser Busch’s Bud Light was the top brand performer at the team-activation level for the NBA (as well as the NFL), using its official team alliances to earn more than $21 million in social media value. That included social media buzz generated by individual commemorative team cans unveiled this past February in conjunction with the NBA All-Star Game.

LeBron James of the Cleveland Cavaliers is the NBA leader on social media, with 37 million Twitter followers, 22.7 million on Facebook and 31.5 million on Instagram (91.2 million). That also makes him the No. 2 most-followed athlete on social media in world behind soccer’s Cristiano Ronaldo (173.9 million on those three platforms combined).

James was the top influencer for Nike, generating $15.8 million — more than half of the value Nike earned for the season via social media.

James also has deals that include Coca-Cola (Sprite), Kia and Beats by Dre.

However, Stephen Curry of the NBA champion Golden State Warriors became the top NBA player on social this season, surpassing James even though he has less than a third of the followers.

According to MVPindex, Curry claimed the top spot “by posting about his family and team while incorporating branded posts organically.”

Curry generated $4.1 million in social media value for Coach Up, a venture-funded startup company that connects athletes with private coaches. He also generated $2.3 million in social value last season via his partnership with the non-profit Nothing but Nets.

Among other NBA players whose significant relationships with specific brands were boosted by social media, per MVPindex:

• Dwyane Wade earned $9.2 million in value for Way of Wade

• Russell Westbrook earned $4.5 million for Jordan Brand

• Chris Paul earned $1.5 million for State Farm

• Carmelo Anthony earned $697,000 for Nintendo

• Jeremy Lin earned $117K for adidas

• Damian Lillard earned $5.4 million for adidas

• Kyrie Irving and Kevin Durant generated $3.1 million and $1.3 million for Nike, respectively.

"This latest report proves what we've always known – social media is the future of fan engagement in sports and an essential part of any brand strategy or sponsorship — and I only see this growth trajectory continuing," Kyle Nelson, co-founder and CMO for MVPindex, said in a statement.

"This should be a wake-up call to teams, players and brands across all of sports. If you don't understand the power of social to drive tangible value and a dedicated strategy to make it happen, you are leaving money on the table," said Nelson.


Top U.S. Sports Organizations On Twitter + Facebook
1. NBA 25.6 million Twitter 33.8 million Facebook (59.4 million)
2.. NFL 23.8 million Twitter 16.4 million Facebook (40.2 million)
3. UFC: 5.8 million Twitter 21.6 million Facebook (27.4 million)
4. MLB: 7.5 million Twitter 6.6 million Facebook  (14 million)
5. NHL 5.8 million Twitter 4.2 million Facebook (10 million)
6. Nascar 3.2 million Twitter 4.6 million Facebook (7.9 million)

WWE said it currently has 750 million followers across its various platforms — Facebook (46.9 million) and on Twitter including WWE, WWE Network, WWE Universe, WWE Smackdown Live and WWE Raw Tour — and could top 1 billion total social media followers in 2018.

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