Top
NEWS REAL

• The Professional Baseball Agreement between MLB and minor league teams expires at the end of the 2020 season. But if a new MLB proposal were to become reality, more than three dozen cities with affiliated minor league teams will lose those teams a year from now and thousands of minor league players will be out of work as well. Full story here.

• "We said there's no chance that's happening. There’s no chance we’ll even discipline him." — NBA commissioner Adam Silver regarding China’s request that the league fire Houston Rockets GM Daryl Morey

• "The losses have already been substantial. Our games are not back on the air in China as we speak, and we'll see what happens next. I don't know where we go from here. The financial consequences have been and may continue to be fairly dramatic." — NBA commissioner Adam Silver at the Time 100 Summit on Thursday regarding the league’s on-going situation with China.

• Showtime Sports will launch on Oct. 21 a weekly podcast, All The Smoke with Matt Barnes and Stephen Jackson, in which the two NBA veterans (now retired) and NBA champs (Golden State Warriors and San Antonio Spurs, respectively), will “deliver an authentic, unfiltered perspective on the most polarizing topics in and around the game of basketball.”  It will air Thursdays on the Showtime Basketball YouTube Channel.  

• Bluberi Gaming has signed a deal with WWE to develop a series of licensed slot games featuring WWE Superstars and Legends. Among those to be featured include John Cena, Triple H, Becky Lynch, Roman Reigns and Ronda Rousey. The first WWE series of slot games is scheduled to hit casinos October 2020.

• HarperCollins Publishers said it has acquired world rights to Back, the first memoir authored by Tiger Woods. According to Woods, “This book is my definitive story. It’s in my words and expresses my thoughts.” A publication date was not given.

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

POLL POSITION

Rock & Roll Hall of Fame 2020 Nominees

• Pat Benatar
• Dave Matthews Band
• Depeche Mode
• Doobie Brothers
• Whitney Houston
• Judas Priest
• Kraftwerk
• MC5
• Motorhead
• Nine Inch Nails
• Notorious B.I.G.
• Rufus feat. Chaka Khan
• Todd Rundgren
• Soundgarden
• T. Rex
• Thin Lizzy

VOTE HERE

KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 11-13
1. Joker $55M
2. Addams Family $30.3M
3. Gemini Man $20.5M
4. Abominable $6.2M
5. Downton Abbey $4.9M
6. Hustlers $3.9M
7. Judy $3.3M
8. It 2 $3.2M
9. Jexi $3.1M
10. Ad Astra $1.9M
BoxOfficeMojo.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Showtime: All The Smoke See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football)

NBA 2019 Opening Nights
• Oct. 22 New Orleans Pelicans vs. Toronto Raptors TNT 8 PM (ET)
• Oct. 22 Los Angeles Lakers vs. Los Angeles Clippers TNT 10:30 PM (ET)

• Oct. 23 Boston Celtics vs. Philadelphia 76ers ESPN 8 PM (ET)
• Oct. 23 Denver Nuggets vs. Portland Trail Blazers ESPN 10 PM (ET)

Wednesday
Jun012016

State Farm, A-B, Gatorade Lead NBA Sponsorship Spend To Record $799M

By Barry Janoff

June 1, 2016: Stephen Curry, LeBron James and Kevin Durant may be on top of the pack when it comes to NBA players, but State Farm, Anheuser-Busch, adidas and Gatorade know something about being on top of the NBA sponsorship pack.

State Farm this past season moved past Anheuser-Busch as the most active sponsor of the NBA. Some 83% of NBA properties report a partnership with the insurance company, up from 74% the previous season, according to research and consulting firm IEG, Chicago.

Anheuser-Busch was active with 77% of NBA properties, followed by adidas and Gatorade at 70% each.

Among all brands, sponsorship spending on the NBA and its 30 teams reached a record $799 million in the 2015-2016 season, an 8.1% increase from $739 million the previous year, according to the NBA 2015-16 IEG Sponsorship Report.

The increase easily exceeds IEG’s projected 4.5% increase in overall 2016 North American sponsorship spending and 5% increase in sports spending.

The $799 million NBA sponsor spend was also up from $679 million in 2014, $642 million in 2013 and $610 million in 2012.

The NBA, however, is second among Big Four sports in U.S. in this area.

NFL sponsorship spend was $1.2 billion last season, MLB reached $778 million.

The NHL is projected to hit $477 million in sponsorship spending in 2015-16.

Worldwide sponsorship spend in motorsports topped $5.3 billion last year, golf was at $1.7 billion and tennis was at $739 million, per IEG.

According to research firm Statista, which provides information to companies and universities around the world, global sponsorship spend on soccer will hit a record $60.2 billion this year.

NBA plans to add a new revenue source in 2017-18 season with jersey-front sponsor patches. NBA commissioner Adam Silver said the move would generate approximately $100 million in revenue for the league.

That season, Nike takes over from adidas as the league's official on-court apparel provider.

Ad spend to support NBA programming also increased this season, up 12% from $390.2 million to $436.7 million through the Conference Finals, according to iSpot.tv, Bellevue, Wash., which measures and tracks media buys and viewer response.

The Top Five national TV advertisers during NBA programming were Kia ($14.3 million), Samsung ($14 million), Taco Bell ($11.6 million), State Farm ($10.6 million) and American Express ($9.7 million), per iSpot.tv.

State Farm this season introduced its "Meet the Hoopers" multi-media campaign, which stars Chris Paul (Dad), his teammate on the Los Angeles Clippers DeAndre Jordan (Mom), Kevin Love (son) of the Cleveland Cavaliers, Kevin Garnett (Grampa) from the Minnesota Timberwolves and Damian Lillard (baby) of the Portland Trail Blazers.

Anheuser-Busch is also second among NFL and NHL's most active sponsors.

This past season, Anheuser-Busch signed a four-year extension marketing partnership with the NBA. Under terms of the deal, Anheuser-Busch remains the "official beer partner" for the NBA, WNBA and NBA Development League.

As part of the new agreement, Anheuser-Busch expanded its marketing partnership to include USA Basketball and the league's Hispanic marketing initiative, Noches éne-bé-a.

Anheuser-Busch also has deals with 22 NBA teams.

The NBA's most active sponsors also include FanDuel (57%), MillerCoors (53%), Coca-Cola (53%), Pepsi (50%), Geico (50%) and Kia Motors (47%).

According to IEG, insurance is "by far the most active category" sponsoring the NBA.

Insurance companies are 3.2 times more likely to sponsor the NBA than the average of all sponsors, according to the NBA 2015-16 IEG Sponsorship Report.

Quick-service restaurants (2.7) is the second most active category, followed by travel (2.4), non-alcoholic beverages (2.3), medical (2.3), retail (2.2), sport apparel & equipment (2.0), lottery & gaming (2.0), beer (1.8) and banks/credit cards (1.7).

Eight NBA teams had sponsorship deals above the NBA average: Boston Celtics, Brooklyn Nets, Chicago Bulls, Golden State Warriors, Los Angeles Lakers, Oklahoma City Thunder and Orlando Magic.

Eight NBA teams had sponsorship deals below the NBA average: Charlotte Hornets, Denver Nuggets, Detroit Pistons, Milwaukee Bucks, Minnesota Timberwolves, New Orleans Pelicans, Philadelphia 76ers and Sacramento Kings.

According to IEG, the other 14 teams were at the average: Atlanta Hawks, Cleveland Cavaliers, Dallas Mavericks, Houston Rockets, Indiana Pacers, Los Angeles Clippers, Memphis Grizzlies, Miami Heat, Phoenix Suns, Portland Trail Blazers, San Antonio Spurs, Toronto Raptors, Utah Jazz and Washington Wizards.

Jersey Score: NBA Adds Brand Logos To Uniforms

Back to Home Page