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, the official car and SUV of launch a "fully integrated and multidimensional  campaign that will communicate its 'Better Drives Us' philosophy and introduce consumers to the newest vehicles in its lineup." This will be Hyundai's 10th Super Bowl appearance in 11 years.
• The NBA has named Indianapolis as the site for the 2021 All-Star Game, to be played in Bankers Life Fieldhouse on Feb. 14. The next three NBA All-Star Games are in Los Angeles (Staples Center, Feb. 18, 2018), Charlotte (Spectrum Center. Feb. 17, 2019) and Chicago (United Center, Feb. 16, 2020). Cleveland said it would seek to host the 2022 game, which could be the 75th anniversary of the NBA event.
• The Disney Co. is acquiring major assets of 21st Century Fox for $52.4 billion. 21st Century Fox said it would spinoff "Fox Broadcasting Co., Fox Sports, Fox News, Fox Television Stations and a handful of other assets into a new company." The deal brings to Disney key assets of major properties it did not own, including Marvel's X-Men and the first movie in the Star Wars franchise (Star Wars: A New Hope). Also included is FX Networks, National Geographic, 300-plus international channels, 22 regional sports networks and Fox’s 30% stake in Hulu.

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Top-Selling NBA Jerseys Dick's Sporting Goods (Season to Date)

1. LeBron James Cleveland Cavaliers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Golden State Warriors

4. Russell Westbrook Oklahoma City Thunder
5. Joel Embid Philadelphia 76ers
6. Kristaps Porzingas New York Knicks
7. Giannis Antetokounmpo Milwaukee Bucks

8. James Harden Houston Rockets
9. Ben Simmons Philadelphia 76ers
10. Isaiah Thomas Cleveland Cavaliers
11. Kawhi Leonard San Antonio Spurs
12. Gordon Heyward Boston Celtics
13. Kevin Love Cleveland Cavaliers
14. Karl-Anthony Towns Minnesota Timberwolves
15. Al Horford Boston Celtics

SOURCE: DICK'S SPORTING GOODS

BUY SELL

TOP SEARCHES IN U.S. ON GOOGLE 2017

Lists are based on search terms that had a high spike in traffic in 2017 as compared to 2016.
Athletes
1. Floyd Mayweather
2. Gordon Hayward
3. Aaron Boone
4. Paul George
5. Tony Romo
6. Aaron Judge
7. Gonzo Ball
8. Carmelo Anthony
9. Sergio Gracchia
10. Isaiah Thomas

Professional Sports Teams
1. New York Yankees
2. Houston Astros
3. Boston Celtics
4. Los Angeles Dodgers
5. Atlanta Falcons
6. Dallas Cowboys
7. New England Patriots
8. Pittsburgh Steelers
9. Houston Rockets
10. Philadelphia Eagles

SOURCE: GOOGLE

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NYSportsJournalism.com + Topic Of Requested Search

NBA; "Gift of Basketball' 'Star Wars Jedi' Ads Below

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Jun012016

State Farm, A-B, Gatorade Lead NBA Sponsorship Spend To Record $799M

By Barry Janoff

June 1, 2016: Stephen Curry, LeBron James and Kevin Durant may be on top of the pack when it comes to NBA players, but State Farm, Anheuser-Busch, adidas and Gatorade know something about being on top of the NBA sponsorship pack.

State Farm this past season moved past Anheuser-Busch as the most active sponsor of the NBA. Some 83% of NBA properties report a partnership with the insurance company, up from 74% the previous season, according to research and consulting firm IEG, Chicago.

Anheuser-Busch was active with 77% of NBA properties, followed by adidas and Gatorade at 70% each.

Among all brands, sponsorship spending on the NBA and its 30 teams reached a record $799 million in the 2015-2016 season, an 8.1% increase from $739 million the previous year, according to the NBA 2015-16 IEG Sponsorship Report.

The increase easily exceeds IEG’s projected 4.5% increase in overall 2016 North American sponsorship spending and 5% increase in sports spending.

The $799 million NBA sponsor spend was also up from $679 million in 2014, $642 million in 2013 and $610 million in 2012.

The NBA, however, is second among Big Four sports in U.S. in this area.

NFL sponsorship spend was $1.2 billion last season, MLB reached $778 million.

The NHL is projected to hit $477 million in sponsorship spending in 2015-16.

Worldwide sponsorship spend in motorsports topped $5.3 billion last year, golf was at $1.7 billion and tennis was at $739 million, per IEG.

According to research firm Statista, which provides information to companies and universities around the world, global sponsorship spend on soccer will hit a record $60.2 billion this year.

NBA plans to add a new revenue source in 2017-18 season with jersey-front sponsor patches. NBA commissioner Adam Silver said the move would generate approximately $100 million in revenue for the league.

That season, Nike takes over from adidas as the league's official on-court apparel provider.

Ad spend to support NBA programming also increased this season, up 12% from $390.2 million to $436.7 million through the Conference Finals, according to iSpot.tv, Bellevue, Wash., which measures and tracks media buys and viewer response.

The Top Five national TV advertisers during NBA programming were Kia ($14.3 million), Samsung ($14 million), Taco Bell ($11.6 million), State Farm ($10.6 million) and American Express ($9.7 million), per iSpot.tv.

State Farm this season introduced its "Meet the Hoopers" multi-media campaign, which stars Chris Paul (Dad), his teammate on the Los Angeles Clippers DeAndre Jordan (Mom), Kevin Love (son) of the Cleveland Cavaliers, Kevin Garnett (Grampa) from the Minnesota Timberwolves and Damian Lillard (baby) of the Portland Trail Blazers.

Anheuser-Busch is also second among NFL and NHL's most active sponsors.

This past season, Anheuser-Busch signed a four-year extension marketing partnership with the NBA. Under terms of the deal, Anheuser-Busch remains the "official beer partner" for the NBA, WNBA and NBA Development League.

As part of the new agreement, Anheuser-Busch expanded its marketing partnership to include USA Basketball and the league's Hispanic marketing initiative, Noches éne-bé-a.

Anheuser-Busch also has deals with 22 NBA teams.

The NBA's most active sponsors also include FanDuel (57%), MillerCoors (53%), Coca-Cola (53%), Pepsi (50%), Geico (50%) and Kia Motors (47%).

According to IEG, insurance is "by far the most active category" sponsoring the NBA.

Insurance companies are 3.2 times more likely to sponsor the NBA than the average of all sponsors, according to the NBA 2015-16 IEG Sponsorship Report.

Quick-service restaurants (2.7) is the second most active category, followed by travel (2.4), non-alcoholic beverages (2.3), medical (2.3), retail (2.2), sport apparel & equipment (2.0), lottery & gaming (2.0), beer (1.8) and banks/credit cards (1.7).

Eight NBA teams had sponsorship deals above the NBA average: Boston Celtics, Brooklyn Nets, Chicago Bulls, Golden State Warriors, Los Angeles Lakers, Oklahoma City Thunder and Orlando Magic.

Eight NBA teams had sponsorship deals below the NBA average: Charlotte Hornets, Denver Nuggets, Detroit Pistons, Milwaukee Bucks, Minnesota Timberwolves, New Orleans Pelicans, Philadelphia 76ers and Sacramento Kings.

According to IEG, the other 14 teams were at the average: Atlanta Hawks, Cleveland Cavaliers, Dallas Mavericks, Houston Rockets, Indiana Pacers, Los Angeles Clippers, Memphis Grizzlies, Miami Heat, Phoenix Suns, Portland Trail Blazers, San Antonio Spurs, Toronto Raptors, Utah Jazz and Washington Wizards.

Jersey Score: NBA Adds Brand Logos To Uniforms

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