Top
POLL POSITION
What Are You Watching In June 2018?
 
pollcode.com free polls
QUICK HITS

• The NBA London Game 2019 will feature a regular-season game between the Washington Wizards and the New York Knicks in The O2 on Thursday, Jan. 17. Marketing partners include Foot Locker, Gatorade, Nike, SAP and Tissot, with additional partners to be unveiled in the coming months.

• The Denver Broncos home field is getting a temporary name change to Broncos Stadium at Mile High. It had been Sports Authority Field at Mile High, but the national sporting goods retailer, which had been based in Englewood, Col., ceased operations in July 2016. A search for a more permanent naming rights holder is currently underway.

• Per AP Sports: Burger King in Russia ran a promotion on social media offering a lifetime supply of Whoppers to any women who become pregnant by World Cup players. The offer was then deleted, In a statement Wednesday to AP, Burger King said, “We are sorry about the clearly offensive promotion that the team in Russia launched online. (It) does not reflect our brand or our values and we are taking steps to ensure this type of activity does not happen again.”

• The PGA TOUR has signed a deal with Facebook to distribute exclusive Saturday and Sunday live competition coverage, on a free basis, from eight tournaments leading into the FedExCup Playoffs for the 2017-18 season. Airing on Facebook Watch in the U.S., coverage begins at the Travelers Championship on June 23-24. Other events in 2018 include: Quicken Loans National; A Military Tribute at The Greenbrier; John Deere Classic; RBC Canadian Open; World Golf Championships-Bridgestone Invitational; Wyndham Championship; and The Northern Trust.

KEEPING SCORE

Top-Selling MLB Jerseys (Jan.-May 2018)

1. Jose Altuve Houston Astros
2. Aaron Judge New York Yankees
3. Clayton Kershaw Los Angeles Dodgers
4. Giancarlo Stanton New York Yankees
5. George Springer Houston Astros
6. Anthony Rizzo Chicago Cubs
7. Kris Bryant Chicago Cubs
8. Shohei Otani Los Angeles Angels
9. Carlos Corea Hoston Astros
10. Mookie Betts Boston Red Sox
11. Mike Trout Los Angeles Angels
12. Cody Bellinger Los Angeles Dodgers
13. Buster Posey San Francisco Giants
14. Javier Baez Chicago Cubs

SOURCE: MLBShop.com

BUY SELL

WEEKEND BOX OFFICE (June 15-17)

1. Incredibles 2 - Disney - $180 M ($231.5M worldwide)
2. Ocean's 8 - Warner Bros. - $19.6M
3. Tag - Warner Bros. - $14.6M
4. Solo: A Star Wars Story - Disney - $9.1M
5. Deadpool 2 - 20th Century Fox - $8.8M
6. Hereditary - A24 - $7M
7. Superfly - Sony - $6.3M
8. Avengers: Infinity War - Disney - $5.3M
9. Adrift - STX Entertainment - $2.1M
10. Book Club - Paramount - $1.9M
11. A Wrinkle In Time - Disney - $1.8M
12. Gotti - Vertical Entertainment - $1.7M

NOTE: Jurassic World: Fallen Kingdom - Universal $173.6M international (opens in U.S. June 22)

SOURCE: COMSCORE.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

MGM: Creed II Nov. 21 World Cup Ads Below

COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99

Entries in NBA (1)

Wednesday
Jun012016

State Farm, A-B, Gatorade Lead NBA Sponsorship Spend To Record $799M

By Barry Janoff

June 1, 2016: Stephen Curry, LeBron James and Kevin Durant may be on top of the pack when it comes to NBA players, but State Farm, Anheuser-Busch, adidas and Gatorade know something about being on top of the NBA sponsorship pack.

State Farm this past season moved past Anheuser-Busch as the most active sponsor of the NBA. Some 83% of NBA properties report a partnership with the insurance company, up from 74% the previous season, according to research and consulting firm IEG, Chicago.

Anheuser-Busch was active with 77% of NBA properties, followed by adidas and Gatorade at 70% each.

Among all brands, sponsorship spending on the NBA and its 30 teams reached a record $799 million in the 2015-2016 season, an 8.1% increase from $739 million the previous year, according to the NBA 2015-16 IEG Sponsorship Report.

The increase easily exceeds IEG’s projected 4.5% increase in overall 2016 North American sponsorship spending and 5% increase in sports spending.

The $799 million NBA sponsor spend was also up from $679 million in 2014, $642 million in 2013 and $610 million in 2012.

The NBA, however, is second among Big Four sports in U.S. in this area.

NFL sponsorship spend was $1.2 billion last season, MLB reached $778 million.

The NHL is projected to hit $477 million in sponsorship spending in 2015-16.

Worldwide sponsorship spend in motorsports topped $5.3 billion last year, golf was at $1.7 billion and tennis was at $739 million, per IEG.

According to research firm Statista, which provides information to companies and universities around the world, global sponsorship spend on soccer will hit a record $60.2 billion this year.

NBA plans to add a new revenue source in 2017-18 season with jersey-front sponsor patches. NBA commissioner Adam Silver said the move would generate approximately $100 million in revenue for the league.

That season, Nike takes over from adidas as the league's official on-court apparel provider.

Ad spend to support NBA programming also increased this season, up 12% from $390.2 million to $436.7 million through the Conference Finals, according to iSpot.tv, Bellevue, Wash., which measures and tracks media buys and viewer response.

The Top Five national TV advertisers during NBA programming were Kia ($14.3 million), Samsung ($14 million), Taco Bell ($11.6 million), State Farm ($10.6 million) and American Express ($9.7 million), per iSpot.tv.

State Farm this season introduced its "Meet the Hoopers" multi-media campaign, which stars Chris Paul (Dad), his teammate on the Los Angeles Clippers DeAndre Jordan (Mom), Kevin Love (son) of the Cleveland Cavaliers, Kevin Garnett (Grampa) from the Minnesota Timberwolves and Damian Lillard (baby) of the Portland Trail Blazers.

Anheuser-Busch is also second among NFL and NHL's most active sponsors.

This past season, Anheuser-Busch signed a four-year extension marketing partnership with the NBA. Under terms of the deal, Anheuser-Busch remains the "official beer partner" for the NBA, WNBA and NBA Development League.

As part of the new agreement, Anheuser-Busch expanded its marketing partnership to include USA Basketball and the league's Hispanic marketing initiative, Noches éne-bé-a.

Anheuser-Busch also has deals with 22 NBA teams.

The NBA's most active sponsors also include FanDuel (57%), MillerCoors (53%), Coca-Cola (53%), Pepsi (50%), Geico (50%) and Kia Motors (47%).

According to IEG, insurance is "by far the most active category" sponsoring the NBA.

Insurance companies are 3.2 times more likely to sponsor the NBA than the average of all sponsors, according to the NBA 2015-16 IEG Sponsorship Report.

Quick-service restaurants (2.7) is the second most active category, followed by travel (2.4), non-alcoholic beverages (2.3), medical (2.3), retail (2.2), sport apparel & equipment (2.0), lottery & gaming (2.0), beer (1.8) and banks/credit cards (1.7).

Eight NBA teams had sponsorship deals above the NBA average: Boston Celtics, Brooklyn Nets, Chicago Bulls, Golden State Warriors, Los Angeles Lakers, Oklahoma City Thunder and Orlando Magic.

Eight NBA teams had sponsorship deals below the NBA average: Charlotte Hornets, Denver Nuggets, Detroit Pistons, Milwaukee Bucks, Minnesota Timberwolves, New Orleans Pelicans, Philadelphia 76ers and Sacramento Kings.

According to IEG, the other 14 teams were at the average: Atlanta Hawks, Cleveland Cavaliers, Dallas Mavericks, Houston Rockets, Indiana Pacers, Los Angeles Clippers, Memphis Grizzlies, Miami Heat, Phoenix Suns, Portland Trail Blazers, San Antonio Spurs, Toronto Raptors, Utah Jazz and Washington Wizards.

Jersey Score: NBA Adds Brand Logos To Uniforms

Back to Home Page