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Sports Marketer Of The Year 2018

 

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NEWS REAL

• WWE said that Houston’s Minute Maid Park would host the Royal Rumble on Sunday, Jan. 26, 2020. The event will mark the second time the Royal Rumble has been held at a baseball stadium following this year’s event at Phoenix’ Chase Field (before a capacity crowd of 48,193). The event will stream live around worldwide on WWE Network.

• SportsEngine, Inc., an NBC Sports Group company and a leading provider of Sport Relationship Management software, is partnering with USA Hockey to promote participation in youth hockey during USA Hockey’s Hockey Week Across America (Feb. 17 - 24) and USA Hockey’s Try Hockey for Free Day (Feb. 23).

• MLS said its board of governors has extended the contract of commissioner Don Garber through the 2023 season. Garber, 61, has been commissioner since 1999, overseeing the league expanding from 12 to 27 clubs, adding 25 new owners and developing 19 soccer stadiums across the U.S. and Canada.

• Al Horford of the Boston Celtics is the new national NBA face for Built With Chocolate Milk. A TV and digital campaign will “spotlight his balanced approach to performance, recovery and nutrition. For the first time, the campaign will be bilingual, with Horford the first Hispanic athlete on the roster.

KEEPING SCORE

Finalists For The Naismith Memorial Basketball Hall of Fame Class of 2019
Unveiled at NBA All-Star Weekend as finalists from the North American and Women’s committees to be considered for election in 2019:

Players
• Marques Johnson
• Bobby Jones
• Sidney Moncrief
• Jack Sikma
• Ben Wallace
• Chris Webber
• Paul Westphal
Coaches
• Bill Fitch
• Eddie Sutton
Referee
• Hugh Evans

Finalists from the Women’s Screening Committee
Player
• Theresa Weatherspoon
Coaches
• Leta Andrews
• Barbara Stevens

The Class of 2019 will be unveiled during a press conference in Minneapolis at the NCAA Men’s Final Four.

BUY SELL

Weekend Box Office Feb. 9-11
1. The Lego Movie 2: The Second Part $55M
2. What Men Want $21M
3. Cold Pursuit $9.5M
4. The Prodigy $7M
5. The Upside $5.7M
6. Glass $5.5M
7. Miss Bala $3.8M
8. Aquaman $3M
9. Green Book $2.7M
10. Spider-Man: Into The Spider-Verse $2.4M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

EA: 'Anthem the Game' See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Main
Tuesday
Oct032017

Sponsorship Spend On NBA Tops $880M, Will 'Skyrocket’ With Nike, Jersey Deals

By Barry Janoff

October 3, 2017: Coming off what has arguably been the most active and high-profile off-season in league history, the NBA is getting good news on the financial court.

Sponsorship spending on the NBA and its 30 teams hit a record $861 million in the 2016-17 season, a 7.8% increase from the previous season.

Although the increase does not match the NBA’s 8.1% sponsor spend increase from 2014-15 to the 2015-16 season, it exceeds both the projected 4.3% increase in overall 2017 sports spending and 4.1% increase in overall North American sponsorship spending, according to research and consulting firm ESP Properties (formerly IEG), Chicago.

More good news for the league: ESP Properties projects that the NBA will see sponsorship dollars "skyrocket" during the 2017-18 campaign mainly due to the new eight-year, $1 billion deal with Nike as the league’s official on-court uniform provider (replacing adidas) and the beginning of a three-year trial period during which teams are allowed to sell ad patches on game jerseys for the first time in league history.

Even as such all-stars as Chris Paul, Carmelo Anthony, Kyrie Irving, Dwayne Wade, Isaiah Thomas and Paul George were signing with new teams, more than half of the NBA’s teams 30 franchises signed jersey ad-patch deals.

The pacts are led by the defending league champion Golden State Warriors three-year, $60 million contract with Rakuten, the Los Angeles Lakers three-year, $40 million deal with Wish, Goodyear’s $30 million three-season ad patch alliance with the Cleveland Cavaliers and GE’s $24 million three-year deal with the Boston Celtics.

The NBA’s partners have steadily increased spend over the past several years, from $799 million in 2015-16, $739 million in 2014-15, $679 million in 2014, $642 million in 2013 and $610 million in 2012, according to the NBA 2016-17 ESP Properties Sponsorship Report.

Among NBA deals last season, Jack Daniel’s signed "the largest partnership with a professional sports league in the brand’s history," making it an official marketing partner of the NBA, WNBA, NBA Development League and USA Basketball.

The NBA also signed Gatorade as the title sponsor for its Developmental League, a pact that begins with the upcoming season.

The NBA, however, is second among the Big Four sports in U.S. in this area.

NFL sponsorship spend was $1.2 billion last season, MLB reached $778 million.

The NHL topped $485 million in sponsorship spending in 2016-17.

Worldwide sponsorship spend in motorsports (Nascar, F1, Indy, etc.) topped $5.3 billion last year, golf was at $1.7 billion and tennis was at $739 million, per ESP Properties.

According to research firm Statista, which provides information to companies and universities around the world, global sponsorship spend on sports topped a record $63 billion in 2017.

The most active sponsors of the NBA (league and teams) last season were State Farm (81% of properties with a sponsor in the insurance category reported a sponsorship with State Farm), Anheuser-Busch Inbev (71%), Gatorade (58%), Tissot (55%), FanDuel (48%), adidas (48%), Kia Motors (45%), Coca-Cola (45%), McDonald’s (39%), Lexus (39%), Uber (39%), Toyota (39%), PepsiCo (39%) and MolsonCoors (39%).

The most active categories were insurance (4.0, meaning insurance companies were four times more likely to sponsor the NBA than the average of all sponsors), automotive (3.8), retail (3.8), beer (3.5), medical (3.4), QSR (3.4), lottery and gaming (3.3), banks (2.7), sports apparel and equipment (2.6) and telecom (2.5), according to the NBA 2016-17  ESP Properties Sponsorship Report.

The study had some good news-bad news for NBA teams.

According to the NBA 2016-17 ESP Properties Sponsorship Report, just eight of the league’s 30 franchises had team sponsorship revenues above the NBA average: Boston Celtics, Brooklyn Nets, Chicago Bulls, Cleveland Cavaliers, Golden State Warriors, Houston Rockets, Los Angeles Lakers and New York Knicks.

Teams that came in at league average were the Atlanta Hawks, Dallas Mavericks, Indiana Pacers, Los Angeles Clippers, Memphis Grizzlies, Oklahoma City Thunder, Orlando Magic, Miami Heat, Phoenix Suns, Portland Trail Blazers, San Antonio Spurs, Toronto Raptors and Washington Wizards.

Meanwhile, nine teams came in below the NBA sponsorship revenue average: Charlotte Hornets, Denver Nuggets, Detroit Pistons, Milwaukee Bucks, Minnesota Timberwolves, New Orleans Pelicans, Philadelphia 76ers, Sacramento Kings and Utah Jazz.

Lakers, Heat Join NBA Jersey Patch Barrage

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