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• Events DC, the official convention and sports authority for the District of Columbia, and the Professional Fighters League said the PFL playoff semi-final matches would be held in the new Entertainment and Sports Arena on Oct. 20.

• According to Bob Ley, ‘As of October 1 I'll be taking a six-month sabbatical from my Outside the Lines duties on ESPN. The idea of stepping back to re-charge is fully 100% mine, and one I've been considering for a while.’ Per ESPN: 'We completely support Bob’s decision and look forward to his return April 1.’

• Serena Williams will star in marketing for American Express relating to the U.S. Open to support new services such as the AmEx Band (contactless payment wristband) and an interactive tennis experience Super Rally, as well as the AmEx Fan Experience at Billie Jean King National Tennis Center in Flushing, NY.

• The planned move of MLS’ Columbus Crew club to Austin, Texas, received a major boost on Wednesday when the Austin City Council approved a deal to build a soccer stadium. Backers said the  venue could be ready for the 2020 MLS season.

• Walk This Way: Aerosmith has unveiled plans for headlining residency in Las Vegas, Aerosmith: Deuces Are Wild. The first show is scheduled for April 6, 2019 in Park Theater, located in MGM Resorts International’s new Park MGM on the Vegas Strip. The residency is being promoted by Live Nation. There currently are18 dates scheduled for April-June-July 2019.

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KEEPING SCORE

NBA 2018

Kia NBA Tip-Off 2018 (Oct. 16-21)

• Oct. 16: Philadelphia 76ers vs. Boston Celtics (8 PM ET) TNT
• Oct. 16: Oklahoma City Thunder vs. Golden State Warriors 10:30 PM. ET). TNT

• Oct. 17: New Orleans Pelicans vs. Houston Rockets 8 PM (ET) ESPN
• Oct. 17: Dallas Mavericks vs. Phoenix Suns 10:30 PM  (ET) ESPN

• Oct. 18: Chicago Bulls vs. Philadelphia 76ers (8 PM. ET) TNT
• Oct. 18: Los Angeles Lakers vs. Portland Trail Blazers (10:30 PM ET) TNT

• Oct. 19: Boston Celtics vs.Toronto Raptors (8 PM ET) ESPN
• Oct. 19: Golden State Warriors vs. Utah Jazz (10:30 PM ET) ESPN

• Oct. 20: Toronto Raptors vs. Washington Wizards (7 PM. ET) NBA TV
• Oct. 20: Houston Rockets vs. Los Angeles Lakers (10:30 PM ET) ESPN

• Oct. 21: Houston Rockets vs. Los Angeles Clippers (9 PM ET) NBA TV

NBA Christmas Day Schedule
• Milwaukee Bucks vs. New York Knicks 12 Noon (ET) ESPN
• Oklahoma City Thunder vs. Houston Rockets 3 PM (ET) ABC
• Philadelphia 76ers vs. Boston Celtics 5:30 PM (ET) ABC
• Los Angeles Lakers vs. Golden State Warriors 8 PM (ET) ESPN
• Portland Trail Blazers vs. Utah Jazz 10:30 PM (ET) ESPN

Martin Luther King Jr. Day    
• New Orleans Pelicans vs. Memphis Grizzlies 5:30 PM (ET) TNT
• Houston Rockets vs. Philadelphia 76ers 8 PM (ET) TNT
• Golden State Warriors vs. Los Angeles Lakers 10:30 PM (ET) TNT

BUY SELL

WEEKEND BOX OFFICE (August 10-12)

1. The Meg $44.5M
2. Mission Impossible - Fallout $20M
3. Christopher Robin $12.4M
4. Slenderman $11.3M
5. BlacKkKlansman $10.8M
6. The Spy Who Dumped Me $6.6M
7. Mama Mia! $5.8M
8. Equalizer 2 $5.5M
9. Hotel Transylvania 3 $5.1M
10. Ant-Man and The Wasp $4M

SOURCE: COMSCORE.com

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Main
Tuesday
Oct032017

Sponsorship Spend On NBA Tops $880M, Will 'Skyrocket’ With Nike, Jersey Deals

By Barry Janoff

October 3, 2017: Coming off what has arguably been the most active and high-profile off-season in league history, the NBA is getting good news on the financial court.

Sponsorship spending on the NBA and its 30 teams hit a record $861 million in the 2016-17 season, a 7.8% increase from the previous season.

Although the increase does not match the NBA’s 8.1% sponsor spend increase from 2014-15 to the 2015-16 season, it exceeds both the projected 4.3% increase in overall 2017 sports spending and 4.1% increase in overall North American sponsorship spending, according to research and consulting firm ESP Properties (formerly IEG), Chicago.

More good news for the league: ESP Properties projects that the NBA will see sponsorship dollars "skyrocket" during the 2017-18 campaign mainly due to the new eight-year, $1 billion deal with Nike as the league’s official on-court uniform provider (replacing adidas) and the beginning of a three-year trial period during which teams are allowed to sell ad patches on game jerseys for the first time in league history.

Even as such all-stars as Chris Paul, Carmelo Anthony, Kyrie Irving, Dwayne Wade, Isaiah Thomas and Paul George were signing with new teams, more than half of the NBA’s teams 30 franchises signed jersey ad-patch deals.

The pacts are led by the defending league champion Golden State Warriors three-year, $60 million contract with Rakuten, the Los Angeles Lakers three-year, $40 million deal with Wish, Goodyear’s $30 million three-season ad patch alliance with the Cleveland Cavaliers and GE’s $24 million three-year deal with the Boston Celtics.

The NBA’s partners have steadily increased spend over the past several years, from $799 million in 2015-16, $739 million in 2014-15, $679 million in 2014, $642 million in 2013 and $610 million in 2012, according to the NBA 2016-17 ESP Properties Sponsorship Report.

Among NBA deals last season, Jack Daniel’s signed "the largest partnership with a professional sports league in the brand’s history," making it an official marketing partner of the NBA, WNBA, NBA Development League and USA Basketball.

The NBA also signed Gatorade as the title sponsor for its Developmental League, a pact that begins with the upcoming season.

The NBA, however, is second among the Big Four sports in U.S. in this area.

NFL sponsorship spend was $1.2 billion last season, MLB reached $778 million.

The NHL topped $485 million in sponsorship spending in 2016-17.

Worldwide sponsorship spend in motorsports (Nascar, F1, Indy, etc.) topped $5.3 billion last year, golf was at $1.7 billion and tennis was at $739 million, per ESP Properties.

According to research firm Statista, which provides information to companies and universities around the world, global sponsorship spend on sports topped a record $63 billion in 2017.

The most active sponsors of the NBA (league and teams) last season were State Farm (81% of properties with a sponsor in the insurance category reported a sponsorship with State Farm), Anheuser-Busch Inbev (71%), Gatorade (58%), Tissot (55%), FanDuel (48%), adidas (48%), Kia Motors (45%), Coca-Cola (45%), McDonald’s (39%), Lexus (39%), Uber (39%), Toyota (39%), PepsiCo (39%) and MolsonCoors (39%).

The most active categories were insurance (4.0, meaning insurance companies were four times more likely to sponsor the NBA than the average of all sponsors), automotive (3.8), retail (3.8), beer (3.5), medical (3.4), QSR (3.4), lottery and gaming (3.3), banks (2.7), sports apparel and equipment (2.6) and telecom (2.5), according to the NBA 2016-17  ESP Properties Sponsorship Report.

The study had some good news-bad news for NBA teams.

According to the NBA 2016-17 ESP Properties Sponsorship Report, just eight of the league’s 30 franchises had team sponsorship revenues above the NBA average: Boston Celtics, Brooklyn Nets, Chicago Bulls, Cleveland Cavaliers, Golden State Warriors, Houston Rockets, Los Angeles Lakers and New York Knicks.

Teams that came in at league average were the Atlanta Hawks, Dallas Mavericks, Indiana Pacers, Los Angeles Clippers, Memphis Grizzlies, Oklahoma City Thunder, Orlando Magic, Miami Heat, Phoenix Suns, Portland Trail Blazers, San Antonio Spurs, Toronto Raptors and Washington Wizards.

Meanwhile, nine teams came in below the NBA sponsorship revenue average: Charlotte Hornets, Denver Nuggets, Detroit Pistons, Milwaukee Bucks, Minnesota Timberwolves, New Orleans Pelicans, Philadelphia 76ers, Sacramento Kings and Utah Jazz.

Lakers, Heat Join NBA Jersey Patch Barrage

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