Top
NEWS REAL

• Universal Casting in Miami has been looking for people to fill three roles for what was called a “major commercial” with Serena Williams: Serena at 7-13 years old, 15-19 and 22-27. “Those auditioning must be proficient tennis players and must look like Serena.”   

• NFL Network’s Good Morning Football is in London for six days starting today (Monday, Oct. 22) leading up to the Philadelphia Eagles vs. Jacksonville Jaguars game in Wembley Stadium on Sunday (Oct. 28). Good Morning Football will air Monday-Friday (7 AM ET) from Westminster Live Studios. 

• Charles Wang, 74, businessman and former owner of the New York Islanders (2000-16), passed away on Sunday morning. RIP.

• ESPN said it generated its best NBA opening week rating since 2014 on Saturday for LeBron James’ home-opener with the Los Angeles Lakers. The Lakers vs. Rockets game telecast, won by Houston, 124-115, drew a 2.5 metered market rating, also making it the highest-rated NBA regular season game on ESPN since the Warriors 73rd win game in April of 2016.

POLL POSITION
The Rock & Roll Hall of Fame nominees for the Class of 2019: • Def Leppard • Devo • Janet Jackson • John Prine • Kraftwerk • LLCoolJ * MC5 • Radiohead • Rage Against the Machine • Roxy Music * Stevie Nicks • The Cure • Todd Rundgren • Rufus & Chaka Khan • The Zombies VOTE HERE
KEEPING SCORE

NBA Teams With Jersey-Logo Deals (to date):
• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Charlotte Hornets (LendingTree)
• Chicago Bulls (Jenni Optical)
• Cleveland Cavaliers (Goodyear)
• Dallas Mavericks (5miles)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Houston Rockets (Rokit)
• Los Angeles Clippers (Bumble)
• Los Angeles Lakers (Wish)
• Memphis Grizzlies (FedEx)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New Orleans Pelicans (Zatarain’s)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Phoenix Suns (PayPal)
• Portland Trail Blazers (Biofreeze)
• Sacramento Kings (Blue Diamond)
• San Antonio Spurs (Frost Bank)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)

BUY SELL

Weekend Box Office Oct. 12-14
1. Venom $35.7 M
2. A Star Is Born $28M
3. First Man $16.6M
4. Goosebumps 2 $16.2M
5. Smallfoot $9.3M
6. Night School $8M
7. Bad Times at the El Royale $7.2M
8. The House With A Clock In Its Walls $4M
9. The Hate U Give $1.8M

SOURCE: COMSCORE.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

NBA: Beats By Dre LeBron See More Ads Below

COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Oct032017

Sponsorship Spend On NBA Tops $880M, Will 'Skyrocket’ With Nike, Jersey Deals

By Barry Janoff

October 3, 2017: Coming off what has arguably been the most active and high-profile off-season in league history, the NBA is getting good news on the financial court.

Sponsorship spending on the NBA and its 30 teams hit a record $861 million in the 2016-17 season, a 7.8% increase from the previous season.

Although the increase does not match the NBA’s 8.1% sponsor spend increase from 2014-15 to the 2015-16 season, it exceeds both the projected 4.3% increase in overall 2017 sports spending and 4.1% increase in overall North American sponsorship spending, according to research and consulting firm ESP Properties (formerly IEG), Chicago.

More good news for the league: ESP Properties projects that the NBA will see sponsorship dollars "skyrocket" during the 2017-18 campaign mainly due to the new eight-year, $1 billion deal with Nike as the league’s official on-court uniform provider (replacing adidas) and the beginning of a three-year trial period during which teams are allowed to sell ad patches on game jerseys for the first time in league history.

Even as such all-stars as Chris Paul, Carmelo Anthony, Kyrie Irving, Dwayne Wade, Isaiah Thomas and Paul George were signing with new teams, more than half of the NBA’s teams 30 franchises signed jersey ad-patch deals.

The pacts are led by the defending league champion Golden State Warriors three-year, $60 million contract with Rakuten, the Los Angeles Lakers three-year, $40 million deal with Wish, Goodyear’s $30 million three-season ad patch alliance with the Cleveland Cavaliers and GE’s $24 million three-year deal with the Boston Celtics.

The NBA’s partners have steadily increased spend over the past several years, from $799 million in 2015-16, $739 million in 2014-15, $679 million in 2014, $642 million in 2013 and $610 million in 2012, according to the NBA 2016-17 ESP Properties Sponsorship Report.

Among NBA deals last season, Jack Daniel’s signed "the largest partnership with a professional sports league in the brand’s history," making it an official marketing partner of the NBA, WNBA, NBA Development League and USA Basketball.

The NBA also signed Gatorade as the title sponsor for its Developmental League, a pact that begins with the upcoming season.

The NBA, however, is second among the Big Four sports in U.S. in this area.

NFL sponsorship spend was $1.2 billion last season, MLB reached $778 million.

The NHL topped $485 million in sponsorship spending in 2016-17.

Worldwide sponsorship spend in motorsports (Nascar, F1, Indy, etc.) topped $5.3 billion last year, golf was at $1.7 billion and tennis was at $739 million, per ESP Properties.

According to research firm Statista, which provides information to companies and universities around the world, global sponsorship spend on sports topped a record $63 billion in 2017.

The most active sponsors of the NBA (league and teams) last season were State Farm (81% of properties with a sponsor in the insurance category reported a sponsorship with State Farm), Anheuser-Busch Inbev (71%), Gatorade (58%), Tissot (55%), FanDuel (48%), adidas (48%), Kia Motors (45%), Coca-Cola (45%), McDonald’s (39%), Lexus (39%), Uber (39%), Toyota (39%), PepsiCo (39%) and MolsonCoors (39%).

The most active categories were insurance (4.0, meaning insurance companies were four times more likely to sponsor the NBA than the average of all sponsors), automotive (3.8), retail (3.8), beer (3.5), medical (3.4), QSR (3.4), lottery and gaming (3.3), banks (2.7), sports apparel and equipment (2.6) and telecom (2.5), according to the NBA 2016-17  ESP Properties Sponsorship Report.

The study had some good news-bad news for NBA teams.

According to the NBA 2016-17 ESP Properties Sponsorship Report, just eight of the league’s 30 franchises had team sponsorship revenues above the NBA average: Boston Celtics, Brooklyn Nets, Chicago Bulls, Cleveland Cavaliers, Golden State Warriors, Houston Rockets, Los Angeles Lakers and New York Knicks.

Teams that came in at league average were the Atlanta Hawks, Dallas Mavericks, Indiana Pacers, Los Angeles Clippers, Memphis Grizzlies, Oklahoma City Thunder, Orlando Magic, Miami Heat, Phoenix Suns, Portland Trail Blazers, San Antonio Spurs, Toronto Raptors and Washington Wizards.

Meanwhile, nine teams came in below the NBA sponsorship revenue average: Charlotte Hornets, Denver Nuggets, Detroit Pistons, Milwaukee Bucks, Minnesota Timberwolves, New Orleans Pelicans, Philadelphia 76ers, Sacramento Kings and Utah Jazz.

Lakers, Heat Join NBA Jersey Patch Barrage

Back to Home Page