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QUICK HITS

• Through the first two weekends of the NBA Playoffs, national ad spend has reached $135.1 million across league media partners: TNT, ESPN, ESPN 2, ABC and NBA TV, according to iSpot.TV.  That is down from $145 million at the same point a year ago. Leading brands are Burger King (232 spots), Taco Bell (197), Verizon (158), Gatorade (157) and Corona Extra (147).

• NBC Sports said its coverage of the 2018 NHL Stanley Cup Playoffs across the networks of NBCUniversal is averaging a Total Audience Delivery of 751,000 viewers through Sunday, the best in four years through the first 12 days of the playoffs. Coverage on NBC is the best since 2015, while cable coverage on NBCSN is the best in six years. Live streaming of the first 12 days of the Stanley Cup Playoffs has set records in all key metrics.

• Olympic Gold Medalist and 4-time World Championship cross-country skiing medalist Jessie Diggins has signed with Ross-Simons jewelers. According to Diggins, “Fabulous jewelry at great values is what Ross-Simons is all about, and I believe in the sincerity of that message.

KEEPING SCORE

Top Selling NBA Footwear
1. LeBron James Nike
2. Under Armour Footwear
3. Chris Paul Nike Jordan
4. Kevin Durant Nike
5. Converse Shoes
6. Slide Sandals
7. Carmelo Anthony Nike Jordan
8. Stephen Curry Under Armour
9. Jordan Shoes
10. Stance Socks

SOURCE Store.NBA.com

BUY SELL

WEEKEND BOX OFFICE (April 20-22)
1. A Quiet Place $22M
2. Rampage $21M
3. I Feel Pretty $16.2M
4. Super Troopers 2 $14.7M
5. Blumhouse's Truth or Dare $7.9M
6. Ready Player One $7.5M
7. Blockers $6.9M
8. Black Panther $4.6M
9. Traffik $3.9M
10. Isle of Dogs $3.4M
SOURCE COMSCORE

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Friday
May242013

NBA, Taco Bell Thinking On The Outside Of The Box For Playoff Promotion

Special to NYSportsJournalism.com

May 24, 2013: In an effort to make the playoffs hotter and tastier, the NBA and Taco Bell have unveiled the Taco Bell NBA BIG Box, six different NBA-themed boxes featuring players from every team and filled with Taco Bell menu items.

Players on the packaging include Kevin Durant, Tyson Chandler, Dwyane Wade, Kyrie Irving, Deron Williams, Ray Allen, Paul Pierce, Josh Smith, Kevin Love, James Harden, Kobe Bryant and Chris Paul.

This is the second NBA-themed box from league partner Taco Bell. In 2010, Charles Barkley fronted a multi-media campaign that included a Super Bowl XLIV TV and an NBA box.

The Taco Bell NBA BIG Box promotion is scheduled to run in more than 6,000 Taco Bell locations now through July 3.

In addition to featuring 42 players from all 30 teams, the boxes dismantle to create a miniature basketball court as well as a QR code that opens a special mobile microsite containing exclusive videos and other content featuring “Live Mas” moments.

The boxes feature two distinct menus: the Doritos Locos Tacos BIG Box contains a Doritos Locos Taco Supreme (Cool Ranch or Nacho Cheese), Burrito Supreme, Crunchy Taco and a medium-size drink; the NBA Beefy Crunch Burrito BIG Box: Beefy Crunch Burrito, Crunchwrap Supreme, Crunchy Taco and a medium drink.

Taco Bell has been the NBA’s official quick-service restaurant since 2009.

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