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• Octagon and the National Women’s Soccer League have signed a multi-tier consulting partnership, in which Octagon’s Global Media Rights Consulting and Marketing divisions will "advise the NWSL on its league media rights, sponsorship, and marketing." “The growth of the NWSL over the past six years has been tremendous, and the league, its teams and players show absolutely no sign of slowing down,” Christine Franklin, SVP, Marketing, Octagon, said via the firm.

• The Professional Baseball Agreement between MLB and minor league teams expires at the end of the 2020 season. But if a new MLB proposal were to become reality, more than three dozen cities with affiliated minor league teams will lose those teams a year from now and thousands of minor league players will be out of work as well. Full story here.

• "We said there's no chance that's happening. There’s no chance we’ll even discipline him." — NBA commissioner Adam Silver regarding China’s request that the league fire Houston Rockets GM Daryl Morey

• "The losses have already been substantial. Our games are not back on the air in China as we speak, and we'll see what happens next. I don't know where we go from here. The financial consequences have been and may continue to be fairly dramatic." — NBA commissioner Adam Silver at the Time 100 Summit on Thursday regarding the league’s on-going situation with China.

• Showtime Sports will launch on Oct. 21 a weekly podcast, All The Smoke with Matt Barnes and Stephen Jackson, in which the two NBA veterans (now retired) and NBA champs (Golden State Warriors and San Antonio Spurs, respectively), will “deliver an authentic, unfiltered perspective on the most polarizing topics in and around the game of basketball.”  It will air Thursdays on the Showtime Basketball YouTube Channel. 

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

POLL POSITION

Rock & Roll Hall of Fame 2020 Nominees

• Pat Benatar
• Dave Matthews Band
• Depeche Mode
• Doobie Brothers
• Whitney Houston
• Judas Priest
• Kraftwerk
• MC5
• Motorhead
• Nine Inch Nails
• Notorious B.I.G.
• Rufus feat. Chaka Khan
• Todd Rundgren
• Soundgarden
• T. Rex
• Thin Lizzy

VOTE HERE

KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 18-20
1. Maleficent: Mistress Of Evil $36M
2. Joker $29.2M
3. Zombieland 2 $26.7M
4. Addams Family $16M
5. Gemini Man $8.5M
6. Abominable $3.5M
7. Downton Abbey $3M
8. Judy $2M
9. Hustlers $2M
10. It 2 $1.5M
BoxOfficeMojo.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Showtime: All The Smoke See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football)

NBA 2019 Opening Nights
• Oct. 22 New Orleans Pelicans vs. Toronto Raptors TNT 8 PM (ET)
• Oct. 22 Los Angeles Lakers vs. Los Angeles Clippers TNT 10:30 PM (ET)

• Oct. 23 Boston Celtics vs. Philadelphia 76ers ESPN 8 PM (ET)
• Oct. 23 Denver Nuggets vs. Portland Trail Blazers ESPN 10 PM (ET)

Saturday
Oct112014

New NBA Marketing Takes Roll Call, Wants Everybody Up For 2014-15 Season

By Barry Janoff

October 11, 2014: With MLB post-season in full swing, the NFL in over-drive, Nascar in the new playoff knockout rounds in the Chase for the Sprint Cup and the NHL season officially underway, the NBA has jammed into an energetic new campaign a bevy of current and past players, fans, dancers, mascots, a rap star, domestic and international city scenes and social media images, all screaming to remind everyone that the NBA season will soon begin in earnest.

Under a new very big umbrella campaign, "Everybody Up!," the league intends to show that it is ready to hit the court running. The launch spot, "Roll Call," incorporates new scenarios — LeBron James with the Cleveland Cavaliers, rookie head coaches Derek Fisher (New York Knicks) and Steve Kerr (Golden State Warriors) — with some of the best of the rest, including shots of Kevin Durant, Blake Griffin, James Harden, Chicago Bulls head coach Tom Thibodeau and Tony Parker and the defending NBA champion San Antonio Spurs.

It broke over the weekend during the NBA's pre-season Global Games and online.

The multi-platform season-long effort will include a series of national TV spots on ESPN, TNT, ABC, and NBA TV; as well as on regional sports networks, league and team social media platforms, in-arena and internationally.

Localized team "Roll Call" spots will launch on regional sports networks, in-arena and on digital platforms.

Everybody Up!, which also encompasses print and Internet, will be integrated across all of the league's digital platforms, including NBA TV, NBA.com, mobile and social media assets, throughout the season. Lead agency is Goodby, Silverstein & Partners.

"We are all united by our love of the game, and the new 'Everybody Up' campaign captures the passion, dedication and endless contributions of the global NBA community," Pam El, NBA  CMO, said in a statement. "With tremendous momentum heading into the season, we look forward to engaging both our avid and casual fans like never before."

"Roll Call" is played out to a remix of the classic Ray Charles song, "What'd I Say Pt. I & II," with a rap from Grammy Award-winning artist and actor Common.

"Alright, ya'll. This is a roll call. Let me see you, Big City, Live City, Rip City, Mexico City, China. London.

"Where you at, dude with all the hats? Dude with the hair cut. Dude with the beard (James Harden). All you baby sizes. Shag sizes. No, really — Shaq sizes (as we see a shot of Shaquille O'Neal dancing with Jabbawockeez during his introduction at the 2009 All-Star Game)."

NBA fans then get their turn. "Let me see you fantasy owners, tweeters, blog readers. Gamers. Game-timers. Let me see you floor seats (we get a shot of Griffen diving into the crowd), family seats, your momma's seats (as Durant kisses him mom), best seats in the house.

"Let's see you legends (Larry Bird and Magic Johnosn), coaches, trainers. You too, rookie (Derek Fisher). Both of you (Steve Kerr). Pick No. 1 (Andrew Wiggins). Pick No. 2 (Jabari Parker). Pick No. 28 (Tony Parker, who was drafted by the Spurs in 2001). Pick of the Year."

Then we see James being introduced with his new Cavaliers teammates. "Ha, that's gonna be fun. Let's see you dancers, ring leaders, real leaders (a shot of military personnel). Guy coming off the bench. Guy leaving the bench behind. Passers. Dunkers. Blockers Buzzer-beaters. Contenders. Championship defenders. It's tip-off time, ya'll. Everybody up!" (See the full spot here.)

Separately, the NBA said that  it has signed a multi-year extension with Cisco, with whom they began working in 2007. Cisco will continue as the official technology partner of the NBA, WNBA, NBA Development League and USA Basketball. 

According Emilio Collins., evp-global marketing partnerships for the NBA, “Cisco has consistently incorporated innovative technology solutions into our partnership, from enabling connections with our fans to transforming collaboration among our employees. As we continue to look at growing the game experience and the ways in which it can be presented and consumed, we know that Cisco will play a vital leadership role with us.”

The 2014-15 NBA season begins Oct. 28.

NBA's TV Bill To ESPN-ABC, TNT: $24 Billion

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