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POLL POSITION
Sports Marketer of the Year
 
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QUICK HITS

• Winter Games Brand Awareness
Which of the following brands have you seen an ad for in the past two weeks during Winter Olympics?
1. Coca-Cola 45.4
2. Liberty Mutual 25.3
3. Samsung 24.5
4. NBC 23.7
5. Chobani 16.3
6. United 14.4
7. NBCSN 10.9
8. Intel 9.1
9. Dow 3.2
10. Panasonic 2.9
SOURCE YouGov

• This wknd all 30 MLB teams (including players, coaches, managers and umpires) will wear caps to honor before games, with option to wear the caps  in-game. Players will sign caps and auction them to raise money for Broward Education Foundation to benefit the official Victims' Fund.

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Top Selling MLS Player Jerseys
1. Miguel Almirón Atlanta United
2. Bastian Schweinsteiger Chicago Fire
3. Josef Martínez Atlanta United
4. Jordan Morris Seattle Sounders
5. David Villa NYCFC
6. Clint Dempsey Seattle Sounders
7. Sebastian Giovinco Toronto FC
8. Kaká Orlando City FC
9. Andrea Pirlo NYCFC
10. Nicolás Lodeiro Seattle Sounders
SOURCE MLS STORE

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MLB: Stoneman Douglas Winter Games Ads Below

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CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Feb072018

Winning Pays: NBA Teams Set Record Value, Led By Warriors, Knicks, Sixers

By Barry Janoff

February 7, 2018: With the NBA All-Star Game just around the corner, the league keeps getting all-star news about its financial, marketing and fan status.

On average, NBA teams are worth a record $1.65 billion, 22% over last year, and every team is worth at least $1 billion for the first time, according to a new report from Forbes.

The New York Knicks, valued at $3.6 billion, are the NBA’s most valuable franchise for the third consecutive year, but are up just 9% in value versus the previous year, according to Forbes.

The Philadelphia 76ers had the biggest gain in value among all teams at 48% to $1.18 billion (No. 21 overall among NBA teams)

Earlier this season, numbers were released that showed sponsorship spending on the NBA and its 30 teams hit a record $861 million in the 2016-17 season, a 7.8% increase from the previous season. according to research and consulting firm ESP Properties, Chicago.

ESP Properties also projected that the NBA would see sponsorship dollars "skyrocket" during the 2017-18 campaign, led by the new eight-year, $1 billion deal with Nike as the league’s official on-court uniform provider (replacing adidas) and the beginning of a three-year trial period during which teams are allowed to sell ad patches on game jerseys for the first time in league history.

Nineteen teams have inked deals to date at an average annual rate of $9 million a year, with the bottom line being almost $200 million in new revenue for for the NBA.

That all translates very well for the league and team owners.

The Golden State Warriors moved up to No. 3 among the NBA’s most valuable teams at $3.1 billion, plus 19% in value (passing the No. 4 Chicago Bulls), thanks to national and global marketing and awareness after winning two of the past three NBA titles.

The Cleveland Cavaliers with LeBron James are valued at $1.325 billion (No. 15 overall among NBA teams), up 10% in value versus the previous season.

The average NFL franchise is worth $2.5 billion, 52% more than the average of NBA teams, “but that spread has been more than halved in the past five years,” reports Forbes.

“Franchise values have tripled over the past five years. Credit the league’s economics, in particular, its international growth prospects, which are the best of any major U.S. sports league.”

The defending league champion Warriors have a three-year, $60 million jersey patch contract with Rakuten; followed by the Los Angeles Lakers three-year, $40 million deal with Wish, Goodyear’s $30 million three-season ad patch alliance with the Cavaliers and GE’s $24 million three-year deal with the Boston Celtics.

In addition, “The start of the league’s new TV contract with Time Warner’s TNT and Walt Disney’s ESPN are worth $24 billion, three times the value of the previous pact on an annual basis,” per Forbes.

Top Five Most Valuable NBA teams are:

1. New York Knicks $3.6 billion
2. Los Angeles Lakers $3.3 billion
3. Golden State Warriors $3.1 billion
4. Chicago Bulls $2.6 billion
5. Boston Celtics $2.5 billion

The Houston Rockets, which added Chris Paul to a roster led by James Harden, went up 33% in value to $2.2 billion (No. 7 overall among NBA teams).

The Milwaukee Bucks, moving into a new arena next season and celebrating the franchise’s 50th anniversary this season, are valued at $1.075 billion, up 37% (No. 26 overall among NBA teams).

The Knicks crosstown rivals, the Brooklyn Nets, are valued at $2.3 billion (No. 6 overall among NBA teams), but increased 28% in value.

The Minnesota Timberwolves ($1.06 billion), Charlotte Hornets ($1.05 billion), Memphis Grizzlies ($1.025 billion) and New Orleans Pelicans ($1 billion) each increased in value versus the previous year but are the least valuable teams in the NBA landscape, per Forbes.

See the full Forbes list here.

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