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Sports Marketer Of The Year 2018

 

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NEWS REAL

• Manchester United has signed a multi-year deal with Marriott International, with multi-platform marketing including access to on-field & player experiences for 120M members of the Marriott BonVoy travel program.

• PepsiCo is acquiring the CytoSport supplements brand from Hormel, which includes the Muscle Milk line.

• MLS Los Angeles Galaxy has signed a deal naming Mescal El Silencio, a specially crafted mezcal label based in Los Angeles, as an official partner for the team and its venue, Dignity Health Sports Park. The alliance, being called the first mescal deal for a pro sports team, includes a Mezcaleria El Silencio bar on the main concourse.

• MLS FC Dallas has signed a pact naming Heineken as the official import beer for the club and Toyota Stadium. The alliance also make Heineken USA a founding partner for the National Soccer Hall of Fame, which recently opened in Toyota Stadium.

• Lisa Borders, who in October resigned from her position as president for the WNBA to become president and CEO for Time’s Up, has now resigned from that position, citing family situations.

KEEPING SCORE

Finalists For The Naismith Memorial Basketball Hall of Fame Class of 2019
Unveiled at NBA All-Star Weekend as finalists from the North American and Women’s committees to be considered for election in 2019:

Players
• Marques Johnson
• Bobby Jones
• Sidney Moncrief
• Jack Sikma
• Ben Wallace
• Chris Webber
• Paul Westphal
Coaches
• Bill Fitch
• Eddie Sutton
Referee
• Hugh Evans

Finalists from the Women’s Screening Committee
Player
• Theresa Weatherspoon
Coaches
• Leta Andrews
• Barbara Stevens

The Class of 2019 will be unveiled during a press conference in Minneapolis at the NCAA Men’s Final Four.

BUY SELL

Weekend Box Office Feb. 15-17
1. Alita: Battle Angel $27.8M
2. The Lego Movie 2: The Second Part $21.2M
3. Isn’t It Romantic $14.2M
4. What Men Want $10.9M
5. Happy Death Day 2U $9.8M
6. Cold Pursuit $6M
7. The Upside $5.6M
8. Glass $3.8M
9. The Prodigy $3.1M
10. Green Book $2.7M
Source: Box Office Mojo

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BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Wednesday
Feb072018

Winning Pays: NBA Teams Set Record Value, Led By Warriors, Knicks, Sixers

By Barry Janoff

February 7, 2018: With the NBA All-Star Game just around the corner, the league keeps getting all-star news about its financial, marketing and fan status.

On average, NBA teams are worth a record $1.65 billion, 22% over last year, and every team is worth at least $1 billion for the first time, according to a new report from Forbes.

The New York Knicks, valued at $3.6 billion, are the NBA’s most valuable franchise for the third consecutive year, but are up just 9% in value versus the previous year, according to Forbes.

The Philadelphia 76ers had the biggest gain in value among all teams at 48% to $1.18 billion (No. 21 overall among NBA teams)

Earlier this season, numbers were released that showed sponsorship spending on the NBA and its 30 teams hit a record $861 million in the 2016-17 season, a 7.8% increase from the previous season. according to research and consulting firm ESP Properties, Chicago.

ESP Properties also projected that the NBA would see sponsorship dollars "skyrocket" during the 2017-18 campaign, led by the new eight-year, $1 billion deal with Nike as the league’s official on-court uniform provider (replacing adidas) and the beginning of a three-year trial period during which teams are allowed to sell ad patches on game jerseys for the first time in league history.

Nineteen teams have inked deals to date at an average annual rate of $9 million a year, with the bottom line being almost $200 million in new revenue for for the NBA.

That all translates very well for the league and team owners.

The Golden State Warriors moved up to No. 3 among the NBA’s most valuable teams at $3.1 billion, plus 19% in value (passing the No. 4 Chicago Bulls), thanks to national and global marketing and awareness after winning two of the past three NBA titles.

The Cleveland Cavaliers with LeBron James are valued at $1.325 billion (No. 15 overall among NBA teams), up 10% in value versus the previous season.

The average NFL franchise is worth $2.5 billion, 52% more than the average of NBA teams, “but that spread has been more than halved in the past five years,” reports Forbes.

“Franchise values have tripled over the past five years. Credit the league’s economics, in particular, its international growth prospects, which are the best of any major U.S. sports league.”

The defending league champion Warriors have a three-year, $60 million jersey patch contract with Rakuten; followed by the Los Angeles Lakers three-year, $40 million deal with Wish, Goodyear’s $30 million three-season ad patch alliance with the Cavaliers and GE’s $24 million three-year deal with the Boston Celtics.

In addition, “The start of the league’s new TV contract with Time Warner’s TNT and Walt Disney’s ESPN are worth $24 billion, three times the value of the previous pact on an annual basis,” per Forbes.

Top Five Most Valuable NBA teams are:

1. New York Knicks $3.6 billion
2. Los Angeles Lakers $3.3 billion
3. Golden State Warriors $3.1 billion
4. Chicago Bulls $2.6 billion
5. Boston Celtics $2.5 billion

The Houston Rockets, which added Chris Paul to a roster led by James Harden, went up 33% in value to $2.2 billion (No. 7 overall among NBA teams).

The Milwaukee Bucks, moving into a new arena next season and celebrating the franchise’s 50th anniversary this season, are valued at $1.075 billion, up 37% (No. 26 overall among NBA teams).

The Knicks crosstown rivals, the Brooklyn Nets, are valued at $2.3 billion (No. 6 overall among NBA teams), but increased 28% in value.

The Minnesota Timberwolves ($1.06 billion), Charlotte Hornets ($1.05 billion), Memphis Grizzlies ($1.025 billion) and New Orleans Pelicans ($1 billion) each increased in value versus the previous year but are the least valuable teams in the NBA landscape, per Forbes.

See the full Forbes list here.

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