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• The NBA London Game 2019 will feature a regular-season game between the Washington Wizards and the New York Knicks in The O2 on Thursday, Jan. 17. Marketing partners include Foot Locker, Gatorade, Nike, SAP and Tissot, with additional partners to be unveiled in the coming months.

• The Denver Broncos home field is getting a temporary name change to Broncos Stadium at Mile High. It had been Sports Authority Field at Mile High, but the national sporting goods retailer, which had been based in Englewood, Col., ceased operations in July 2016. A search for a more permanent naming rights holder is currently underway.

• Per AP Sports: Burger King in Russia ran a promotion on social media offering a lifetime supply of Whoppers to any women who become pregnant by World Cup players. The offer was then deleted, In a statement Wednesday to AP, Burger King said, “We are sorry about the clearly offensive promotion that the team in Russia launched online. (It) does not reflect our brand or our values and we are taking steps to ensure this type of activity does not happen again.”

• The PGA TOUR has signed a deal with Facebook to distribute exclusive Saturday and Sunday live competition coverage, on a free basis, from eight tournaments leading into the FedExCup Playoffs for the 2017-18 season. Airing on Facebook Watch in the U.S., coverage begins at the Travelers Championship on June 23-24. Other events in 2018 include: Quicken Loans National; A Military Tribute at The Greenbrier; John Deere Classic; RBC Canadian Open; World Golf Championships-Bridgestone Invitational; Wyndham Championship; and The Northern Trust.

KEEPING SCORE

MLB has released the leaders by position for the 2018 All-Star Game (as of June 19), with voting sponsored by Camping World. (Voting ends July 5 at 11:59 PM ET.)

American League: 1B José Abreu (Chicago White Sox), 2B José Altuve (Houston Astros), SS Manny Machado (Baltimore Orioles), 3B  José Ramirez (Cleveland Indians); OF Mike Trout (Los Angeles Angels). Aaron Judge (New York Yankees), Mookie Betts (Boston Red Sox); Wilson Ramos (Tampa Bay Rays), Gary Sanchez (New York Yankees); DH Victor Martinez (Detroit Tigers).

National League: 1B Freddie Freeman (Atlanta Braves), 2B Ozhaino Albies (Atlanta Braves), SS Brandon Crawford (San Francisco Giants), 3B Nolan Arenado (Colorado Rockies); OF Matt Kemp (Los Angeles Dodgers), Nick Markakis (Atlanta Braves), Bryce Harper (Washington Nationals); C Wilson Contreras (Chicago Cubs),Buster Posey (San Francisco Giants).

BUY SELL

WEEKEND BOX OFFICE (June 15-17)

1. Incredibles 2 - Disney - $180 M ($231.5M worldwide)
2. Ocean's 8 - Warner Bros. - $19.6M
3. Tag - Warner Bros. - $14.6M
4. Solo: A Star Wars Story - Disney - $9.1M
5. Deadpool 2 - 20th Century Fox - $8.8M
6. Hereditary - A24 - $7M
7. Superfly - Sony - $6.3M
8. Avengers: Infinity War - Disney - $5.3M
9. Adrift - STX Entertainment - $2.1M
10. Book Club - Paramount - $1.9M
11. A Wrinkle In Time - Disney - $1.8M
12. Gotti - Vertical Entertainment - $1.7M

NOTE: Jurassic World: Fallen Kingdom - Universal $173.6M international (opens in U.S. June 22)

SOURCE: COMSCORE.com

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Showtime: Jim Carrey World Cup Ads Below

COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Oct262009

NBA, Marketers Back In Play For 2009-2010 Season

October 26, 2009: Now that its referees have agreed to a new deal, with strong teams in most of its key markets and with all of its marketing categories covered for another season, the NBA is looking forward to what might be its most risk-free, predictable campaign in years.

The biggest marketing changes entering the season, which beings Oct. 27, is Taco Bell taking over for McDonald's in the QSR category and the departure of Toyota, with Kia now the league's sole automotive partner. Taco Bell also will replace Sony PlayStation as sponsor of the All-Star Game Skills Challenge, effective with the All-Star Game at Cowboys Stadium in Dallas this February.

Also new this season will be the first trading card sets from Panini, with Kobe Bryant as the face of marketing campaigns and boxes for the company's first season as an NBA partner.

"Our demographics are very attractive to marketers," said Mark Tatum, evp-marketing partnerships for the NBA. Tatum said that despite the challenging economy, "Activation from the NBA and its partners is absolutely up."

Kia is in its second year as presenting partner of "NBA Tip Off Week" but first as the league's sole automotive partner, and the company has responded with an aggressive an buy that includes extensive TV, print, online and experiential activation. Kia's media buy this week includes a new NBA-themed TV spot and "NBA Tip-Off presented by Kia Motors" integration on ESPN, TNT, NBA TV and regional cable programming; an NBA Tip-Off sweepstakes on ESPN.com, with the grand prize of tickets to the 2010 NBA Finals; Kia's Tip-Off graphic on both the NBA Twitter feed and NBA Facebook page; and a 13-market street team activation who will be giving away branded premiums including Tip-Off branded T-shirts and cinch bags.

"Social media [activation] is extremely important for us," said Tatum. "Our fans demand it, and our marketing partners understand how important it is to reaching thme."

New creative will break this week from such NBA partners as:

•  Nike's Jordan Brand with Dwyane Wade, Carmelo Anthony, Chris Paul and Derek Jeter in a "Become Legendary" TV, print and Internet effort.
Pepperidge Farm to support its Flavor Blasted Goldfish Team Xtreme with a 30-second spot featuring D-Wade and Xtreme, the Goldfish character, which will air on Nickelodeon, Cartoon Network and the Disney Channel throughout the month of November; Sports Illustrated for Kids subscribers will receive their November issue ‘wrapped’ with an Xtreme and Wade advertisement about Team Xtreme;.
• HP retail and sweepstakes promotion, “Win in 7,” to support the upcoming launch of the Windows 7 operating system, HP events with NBA Legend appearances will take place at Best Buy locations in 7 markets (New York, Chicago, Atlanta, DC, Philly, Houston and LA) starting 10/24 and continuing for 7 weeks after. A national sweepstakes running on NBA.com/hp will launch 10/22 offering the grand prize winner a trip to NBA Finals 2010 and six first prize winners trips to NBA playoff games in 2010.
Nike, to support the release of the LeBron VII, will release a Playing with Heart video series that will focus on the seven principles of LeBron’s Game: Passion, Loyalty, Clutch, Pure Drive, Resilience, Humility and Magnetism.
Sprite and Regal Cinema, which this weekend unveiled a promotion in which consumers could win a trip to the All-Star Game in Dallas.

Among the partners that already have unveiled 2009-10 NBA-themed campaigns are adidas' “It’s On Me For My Brotherhood” campaign featuring Derrick Rose, Dwight Howard and it’s other NBA endorsers; EA Sports to support NBA LIVE 10 with cover athlete Dwight Howard; 2K Sports to support the 10th Anniversary Collector’s Edition of NBA 2K10, which features Kobe Bryant on  the cover; Got Milk? with a print ad featuring Denver Nuggets guard Chauncey Billups in Sports Illustrated, ESPN The Magazine and elsewhere; and Cisco, which launched Flip Video Diaries on NBA.com, which will run through Nov. 1 with branded content from five NBA players: Stephen Curry, Danny Granger, Andre Iguodala, Mike Bibby and Derek Fisher.

NBA media partners ESPN and TNT also have launched marketing campaigns for the 2009-10 season, as has the NBA.

To keep things interesting, familiar faces in new places include Shaquille O'Neal (now with the Cleveland Cavaliers), Ron Artest (Los Angeles Lakers), Allen Iverson (Memphis Grizzlies); Shawn Marion (Dallas Mavericks), Hedo Turkoglu (Toronto Raptors), Vince Carter (Orlando Magic) and Rasheed Wallace (Boston Celtics). No. 1 overall draft choice Blake Griffin already has had an impact with the Los Angeles Clippers as the new face of marketing and ticket sales.

"The focus is on the game, but we are always looking for new partners to enhance the marketing side," said Tatum. "We've had a tremendous response from fans around the world during the off-season and pre-season from player appearances and [exhibition] games. Now the 2009-10 season is here and we expect to have a great year."

D-Wade, C-Paul, Carmelo Anthony 'Become Legendary' For Jordan Brand

Why Dwight Howard, Derrick Rose Say 'It's On Me' In adidas Campaign

Cover Star Kobe Bryant Gets Starring Role For 2K's NBA10 Multi-Media Effort

Kobe Holds The Cards In NBA-Panini Trading Card Deal

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