By Barry Janoff
June 10, 2016: If Ben Simmons, Brandon Ingram, Dragan Bender, Jaylen Brown, Jamal Murray or any other members of the incoming class of players want to know how to act, what to expect and who to kiss and hug at the NBA Draft on June 23, they need only ask Karl-Anthony Towns, Kristaps Porzingis, Jahlil Okafor, Myles Turner, Frank Kaminsky or any of the other members from the rookie Class of 2015.
Or they can watch "Draft '16," a spot scheduled to break on ABC during Game 4 of the NBA Finals between the Golden State Warriors and the Cleveland Cavaliers.
The 60-second spot, part of the league's umbrella "This Is Why We Play" campaign, takes viewers back to draft night last year to show how players reacted when commissioner Adam Silver called their names.
It also takes people back even farther, showing some of the families, friends, coaches, and others "who’ve helped these budding superstars achieve their dreams."
We see Towns, Porzingis, Okafor, Turner, Kaminsky, Cameron Payne and Stanley Johnson in actual footage or photos from their youth, playing hoops on their driveway, at local playgrounds or in youth basketball leagues.
According to the NBA, the spot is "a powerful reminder that, when we make it, we don’t make it alone."
For incoming players, that also means hugging and/or kissing mom, dad, siblings and others when they officially cross over into the NBA on draft night.
The 2016 NBA Draft is scheduled for Barclays Center in Brooklyn, home of the Nets, and will air on ESPN.
The spot will go into rotation in 60- and 30-second versions on ABC, ESPN and NBA TV now through draft night.
The 2016 Draft order barring trades: Philadelphia 76ers, Los Angeles Lakers, Boston Celtics, Phoenix Suns, Minnesota Timberwolves, New Orleans Pelicans, Denver Nuggets, Sacramento Kings, Toronto Raptors, Milwaukee Bucks and Orlando Magic.
Last year, Towns was selected No. 1 overall by the Timberwolves and was named NBA Rookie of the Year after averaging 18.3 PPG and 10.5 rebounds.
Russell was taken No. 2 by the Lakers, Okafor No. 3 by the 76ers, Porzingas No. 4 by the New York Knicks, Johnson No. 8 by the Detroit Pistons, Turner No. 11 by the Indiana Pacers and Payne No. 14 by the Oklahoma City Thunder.