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• Octagon and the National Women’s Soccer League have signed a multi-tier consulting partnership, in which Octagon’s Global Media Rights Consulting and Marketing divisions will "advise the NWSL on its league media rights, sponsorship, and marketing." “The growth of the NWSL over the past six years has been tremendous, and the league, its teams and players show absolutely no sign of slowing down,” Christine Franklin, SVP, Marketing, Octagon, said via the firm.

• The Professional Baseball Agreement between MLB and minor league teams expires at the end of the 2020 season. But if a new MLB proposal were to become reality, more than three dozen cities with affiliated minor league teams will lose those teams a year from now and thousands of minor league players will be out of work as well. Full story here.

• "We said there's no chance that's happening. There’s no chance we’ll even discipline him." — NBA commissioner Adam Silver regarding China’s request that the league fire Houston Rockets GM Daryl Morey

• "The losses have already been substantial. Our games are not back on the air in China as we speak, and we'll see what happens next. I don't know where we go from here. The financial consequences have been and may continue to be fairly dramatic." — NBA commissioner Adam Silver at the Time 100 Summit on Thursday regarding the league’s on-going situation with China.

• Showtime Sports will launch on Oct. 21 a weekly podcast, All The Smoke with Matt Barnes and Stephen Jackson, in which the two NBA veterans (now retired) and NBA champs (Golden State Warriors and San Antonio Spurs, respectively), will “deliver an authentic, unfiltered perspective on the most polarizing topics in and around the game of basketball.”  It will air Thursdays on the Showtime Basketball YouTube Channel. 

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

POLL POSITION

Rock & Roll Hall of Fame 2020 Nominees

• Pat Benatar
• Dave Matthews Band
• Depeche Mode
• Doobie Brothers
• Whitney Houston
• Judas Priest
• Kraftwerk
• MC5
• Motorhead
• Nine Inch Nails
• Notorious B.I.G.
• Rufus feat. Chaka Khan
• Todd Rundgren
• Soundgarden
• T. Rex
• Thin Lizzy

VOTE HERE

KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 18-20
1. Maleficent: Mistress Of Evil $36M
2. Joker $29.2M
3. Zombieland 2 $26.7M
4. Addams Family $16M
5. Gemini Man $8.5M
6. Abominable $3.5M
7. Downton Abbey $3M
8. Judy $2M
9. Hustlers $2M
10. It 2 $1.5M
BoxOfficeMojo.com

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NYSportsJournalism.com + Topic Of Requested Search

Showtime: All The Smoke See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football)

NBA 2019 Opening Nights
• Oct. 22 New Orleans Pelicans vs. Toronto Raptors TNT 8 PM (ET)
• Oct. 22 Los Angeles Lakers vs. Los Angeles Clippers TNT 10:30 PM (ET)

• Oct. 23 Boston Celtics vs. Philadelphia 76ers ESPN 8 PM (ET)
• Oct. 23 Denver Nuggets vs. Portland Trail Blazers ESPN 10 PM (ET)

Thursday
Dec242015

NBA, Partners Unwrapping Marketing, Merchandise, Media For Holiday Activation

By Barry Janoff

December 23, 2015: While people are preparing to take time off for the holidays, the NBA has gone in the opposite direction, releasing new ad campaigns, products and opening an entire 25,000 square-foot store.

Meanwhile such NBA marketing partners as Nike, adidas, Foot Locker, State Farm,and Kia have also ramped up their activation, all in preparation for a slate of five games to air nationally on ESPN and ABC on Christmas as well as looking ahead to the NBA All-Star Game in Toronto in February.

Among the companies set to break spots during Christmas Day programming are State Farm, which will have two campaigns.

State Farm has complied a team of NBA stars and envisioned them as a modern American — sometimes dysfunctional family, The Hoopers.

The family includes Chris Paul (Dad), DeAndre Jordan (Mom), Kevin Love (son), Kevin Garnett (Gramdpa), Damian Lillard (baby), who will appear in multi-platform campaign throughout the season, anchored by five spots, that "demonstrates the value of receiving help from a State Farm agent during every stage of life."

The first three are "Meet The Hoopers," "Robbed" and "Hawks and Hornets." The effort also comes with merchandise, including T-shirts, fanny packs and a mini-basketball, available for purchase (here).

The second campaign features Paul and quarterback Aaron Rodgers of the NFL's Green Bay Packers.

In an extended spot, the pair do "trick shots" along with the guys from Dude Perfect, including Paul making baskets in a hoop that rotates 360 degrees and Rodgers hitting various targets (moving and otherwise) with a football. In addition to selling insurance, this multi-platform effort will benefit The Chris Paul Family Foundation and Rodgers' The MACC Fund.

First-year partners premiering NBA-themed spots on Friday include Harman (JBL), which has a "Listen In Color" campaign starring Curry and Lillard; and Tissot, which will support its league- and team-themed watches, with the initial spot, "This Is Your Time," including action clips of such players as Curry, Derek Rose and Chris Paul.

Via social media, Diageo will feature its Cîroc brand in a new vignette series under its season-long umbrella platform “Moments of Celebration."

Dr. Scholl’s will launch online two vignette series hosted by former NBA player and current NBA on TNT analyst Kenny Smith, in which he "shares ways players can raise their game."

Also via social media, Under Armour and NBA Fit will debut the NBA FIT Fast break Challenge), which will live on Under Armour’s app, UA Record. The challenge includes NBA content, training tips and routines.

The NBA takes a stand against gun violence in a new PSA, "We Can End Gun Violence," which broke this week, directed by Spike Lee and featuring, among others, Stephen Curry, Carmelo Anthony, Joakim Noah, and Chris Paul. The campaign is being run under the auspices of Everytown for Gun Safety Support Fund, a nonprofit division of an advocacy group founded by Michael Bloomberg, head of Bloomberg and former mayor for New York City.

According to Mike Bass, a spokesman for the NBA, “The PSA airing during our Christmas Day games highlights victims’ and some of our players’ experiences with gun violence and is solely to raise awareness about the issue and personal safety in our communities. Our players are passionate about trying to put an end to gun violence and trying to make their communities stronger and safer for kids and families.”

NBA Countdown, ESPN's analysis show, will include a special Christmas broadcast open featuring a Claymation story is set in the home of the Yeti (abominable snowman), "who is a fan of the NBA — most notably the Golden State Warriors."

On Christmas Day, several NBA players will come baring gifts, including Curry and his daughter Riley.

Nike this week unveiled a “Bring Your Game” campaign, in which a group of young athletes select their favorite basketball player and then spend time with the likes of LeBron James, Anthony Davis, Paul George, Kevin Durant and Elena Delle Donne.

This vignettes build up to a five-minute film that Nike will debut on Christmas Day.

James also stars in a campaign that recently broke for the Kia K900 in which he reads what Kia said are actual comments on Twitter and then acts on them.

In the first, "Ten Mil," James, reacts to a Twitter user identified as "Trey Herbert @TH_3," who tweets, "I'll bet anyone $10,000,000 that LeBron doesn't roll up to the games in a Kia," which motivates James to drive in his K900 to find the guy.

In “1,000%” and “Spaceship.” James responds to the tweets, “There’s a thousand percent chance that there’s a zero percent chance that LeBron drives a Kia" and “LeBron drives a Kia like I fly a spaceship.

In addition, Kia was presenting partner of the NBA Holiday Gift Sweepstakes, giving people a chance to win prizes including tickets, NBAStore.com gift codes, copies of NBA2K16, JBL speakers and a 2016 Kia Optima.

Foot Locker will get airplay through its two most recent ads.

One with Russell Westbrook, "Fly Your Own Way," sees a young fan told by such experts as Dr. Sanjay Gupta, Sports Science's John Brenkus and NBA commentator Jalen Rose what makes Westbrook special; and another for Kids Foot Locker, "Game Film," in which two young fans find Stephen Curry "working hard" for his next game (which includes relaxing in a reclining chair and drinking milk shakes).

Adidas, which is supplying the special-edition NBA Christmas jerseys, recently broke a spot touting its new 13-year, $200 million alliance with James Harden of the Houston Rockets.

The NBA this week opened the NBA Store in New York (5th & 45th), three floors filled with 75,000 units from 60 licensees, including Nke, adidas, Under Armour and Mitchell & Ness.

The largest in-store collection of official NBA, WNBA, NBA D-League merchandise also has a interactive product displays; screens displaying live broadcasts, game-action footage and social media content, video game consoles, pop-a-shots and player measurement charts.

One new campaign from the NBA, "Stars From Stars," has such players as John Wall, Jimmy Butler, Damian Lillard and Zack LaVine hawking unusual items from the NBA Store and StoreNBA.com, including league- and team-themed balloons, fanny packs, BBQ sets, tumblers and Argyle Sock Monkeys.

This is the eighth consecutive year the NBA has featured five games on Christmas Day.

• New Orleans Pelicans @ Miami Heat Noon (ET) ESPN
• Chicago Bulls @ Oklahoma City Thunder 2:30 PM (ET) ABC
Cleveland Cavaliers @ Golden State Warriors 5 PM (ET) ABC
• San Antonio Spurs @ Houston Rockets 8 PM (ET) ESPN
• Los Angeles Clippers @ Los Angeles Lakers 10:30 PM (ET) ESPN

What Happens When LeBron James Read Tweets About LeBron James

Foot Locker Asks Experts How To Be (Or Not Be) An NBA Star

What To Give A NBA Fan Who Has It All: SOck Moneys, Fanny Packs

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