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QUICK HITS

• Nascar and Goodyear have extended their alliance under which Goodyear is the exclusive tire company for Nascar's top three racing series, which dates back to 1954.
• UFC said that Cris "Cyborg" Justino would defend her UFC women's featherweight title against Holly Holm at UFC 219 in T-Mobile Arena, Las Vegas, on Dec. 30. Holms knocked out the previously unbeaten Ronda Rousey in 2015 to win the UFC women's bantamweight title but lost the belt to Miesha Tate.
• José Altuve of the Houston Astros named 2017 AL MVP.
• Giancarlo Stanton of the Miami Marlins named 2017 NL MVP.
has signed a five-year extension with to continue as "Official Fan-to-Fan Ticket Marketplace" for and the 30 clubs. "A valuable partner for our teams and their fans over the past decade."
• As a complement to NBC’s primary broadcast of the Monster Energy Nascar Cup Series Championship race from Homestead-Miami Speedway on Nov. 19,  NBCSN’s Hot Pass telecast will offer simultaneous live coverage dedicated to each of the Championship four drivers — Brad Keselowski, Martin Truex Jr., Kevin Harvick and Kyle Busch — as well as Dale Earnhardt Jr. in his final Nascar Cup Series race.

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Hottest Marketing Event Oct. 2017
 
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KEEPING SCORE

TCS NYC Marathon InfoGraphics
• Average age of participants Nov. 5, 2017: 41.2 years old
• 11,696 participants will represent their running clubs
• More than 50,000 people will cross the finish line
• 305 runners will celebrate their birthday on Marathon Day
• Cost to take a taxi on the NYC Marathon 26.2 mile route: $68.50 (no traffic)
• The biggest and smallest includes on the race route are both on the Verrazano Bridge
• Number of hot dog vendor carts needed to cove the course: 34,584
• Number of intersections crossed by Marathon runners: 300
• Number of times needed to climb 104 stories of One World Trade Center to complete a marathon: 101+
• Size running shoe needed for the Statue of Liberty: 879

SOURCE: TCS NYC MARATHON

BUY SELL

Top-Selling MLB Jerseys (MLBShop.com)

1. George Springer Houston Astros
2. Justin Verlander Houston Astros
3. Anthony Rizzo Chicago Cubs
4. Yasiel Puig Los Angeles Dodgers
5. Francisco Lindor Cleveland Indians
6. José Altuve Houston Astros
7. Enrique Hernandez Los Angeles Dodgers
8. Clayton Kershaw Los Angeles Dodgers
9. Ernie Banks Chicago Cubs
10. David Ortiz Boston Red Sox
SOURCE: MLBSHOP.COM

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Sprite Cranberry: LeBron Heisman House Ads Below

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Sep122017

Warriors Patch Into Ad Movement, Sign $60M Jersey, Multi-Level Deal With Rakuten

By Barry Janoff

September 12, 2017: The motto for the Golden State Warriors is "Strength In Numbers."

Having won two of the past three NBA championships, the team is now putting their mantra to use in another area.

The Warriors today unveiled a multi-year partnership with international Internet services provider Rakuten, Inc. that includes placing the Rakuten logo on all Warriors jerseys beginning with the upcoming 2017-18 NBA season.

Financial terms were not disclosed. Industry analysts put the deal at $20 million annually for three years, doubling the estimated $10 million annual deal that the Cleveland Cavaliers signed with Goodyear.

The "exposure value" for this team via TV and other media could initially hit $37 million per year, according to Apex Marketing Group.

The Warriors host the Houston Rockets on NBA Opening Night (Oct. 17), to be televised nationally on TNT.

The Warriors had four of the top 11 best-selling jerseys in the NBA from April through the championship run in June, according to the league, lead by Stephen Curry, who has had the league’s No. 1 selling jersey dating back to April 2016; followed by Kevin Durant (No. 3), Klay Thompson (No.10) and Draymond Green (No. 11).

The Warriors were also No. 1 in sales of team merchandise during that period.

The alliance was officially unveiled during a press conference that included team owner Peter Gruber, Warriors president and COO Rick Welts, Rakuten Inc. founder and CEO Hiroshi "Mickey" Mikitani, Warriors CMO Chip Bowers and players Green and Andre Iguodala.

The league now has 14 teams with jersey patch deals.

When the NBA Board of Governors approved and unveiled its three-year jersey logo plan in April 2016, commissioner Adam Silver said the move could generate approximately $100 million in revenue for the league. But he also indicated it could be much higher.

"We still don't know how much money this will generate," Silver said at the time.

The Boston Celtics have a jersey logo deal with GE estimated at $8 million annually. The others fall in the $4-$5 million range per year.

"Rakuten is an innovative global leader that we knew would align well with our values and principles as an organization," said Welts. "We have incredible fan support around the globe and this partnership is another way to not only continue to grow the Warriors brand globally, but also further connect with our fans in Japan, Asia and Europe."
 
Founded in Tokyo in 1997, Rakuten said its services reach more than 1 billion people. The company’s North American headquarters are in San Francisco.

This is the company’s second alliance this year with a sports franchise that has global reach. In July 2017, Rakuten became the main global partner, jersey-front sponsor and official innovation and entertainment partner for FC Barcelona (pictured below), which, like the new NBA jerseys, is via a deal with Nike.

For its investment, Rakuten is getting much more than high visibility on the jerseys of some of the best-known players in the league.

As part of the partnership agreement, Rakuten will also become the official e-commerce partner, official VOD partner and official affiliate marketing partner for the Warriors.

In addition, Rakuten Group company Ebates, a leading membership-based online cash-back site in the U.S., becomes the Warriors official shopping rewards partner, Rakuten Viber global mobile voice messaging service is the official IM and calling app partner and Rakuten Kobo eReaders will become the official e-reader partner for the defending NBA champs.

The Rakuten partnership also includes entitlement to the Warriors practice facility, renamed the Rakuten Performance Center, along with a "significant representation with the Warriors traveling party and additional sales and marketing elements including in-arena signage, digital, social and radio."

According to Mikitani, "We are thrilled to partner with the Golden State Warriors, one of the most successful organizations in sports today and one that shares our passion for positivity, teamwork and optimism.

"Like FC Barcelona, the iconic soccer club we partner with, the Warriors are innovators in their sport that have helped create a more beautiful game through a distinct style of unselfish, teamwork-oriented play."

Rakuten’s professional sport portfolio also includes ownership of Japan’s Vissel Kobe soccer club and Tohoku Rakuten Golden Eagles baseball team.

Teams with jersey patch deals now include Atlanta Hawks (Shareware), Boston Celtics (GE), Brooklyn Nets (Infor), Cleveland Cavaliers (Goodyear), Denver Nuggets (Western Union) Detroit Pistons (Flagstaff Bank), Golden State Warriors (Rakuten), Milwaukee Bucks (Harley Davidson) Minnesota Timberwolves (Fitbit), Orlando Magic (Disney World), Philadelphia 76ers (StubHub), Sacramento Kings (Blue Diamond), Toronto Raptors (Sun Life) and the Utah Jazz (Qualtrics).

All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side, with Nike taking over from adidas as the league's official on-court uniform provider.

The Charlotte Hornets will wear a Nike division Jordan Brand as the team is majority owned by Michael Jordan.

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