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What Are You Watching In June 2018?
 
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QUICK HITS

• The NBA London Game 2019 will feature a regular-season game between the Washington Wizards and the New York Knicks in The O2 on Thursday, Jan. 17. Marketing partners include Foot Locker, Gatorade, Nike, SAP and Tissot, with additional partners to be unveiled in the coming months.

• The Denver Broncos home field is getting a temporary name change to Broncos Stadium at Mile High. It had been Sports Authority Field at Mile High, but the national sporting goods retailer, which had been based in Englewood, Col., ceased operations in July 2016. A search for a more permanent naming rights holder is currently underway.

• Per AP Sports: Burger King in Russia ran a promotion on social media offering a lifetime supply of Whoppers to any women who become pregnant by World Cup players. The offer was then deleted, In a statement Wednesday to AP, Burger King said, “We are sorry about the clearly offensive promotion that the team in Russia launched online. (It) does not reflect our brand or our values and we are taking steps to ensure this type of activity does not happen again.”

• The PGA TOUR has signed a deal with Facebook to distribute exclusive Saturday and Sunday live competition coverage, on a free basis, from eight tournaments leading into the FedExCup Playoffs for the 2017-18 season. Airing on Facebook Watch in the U.S., coverage begins at the Travelers Championship on June 23-24. Other events in 2018 include: Quicken Loans National; A Military Tribute at The Greenbrier; John Deere Classic; RBC Canadian Open; World Golf Championships-Bridgestone Invitational; Wyndham Championship; and The Northern Trust.

KEEPING SCORE

Top-Selling MLB Jerseys (Jan.-May 2018)

1. Jose Altuve Houston Astros
2. Aaron Judge New York Yankees
3. Clayton Kershaw Los Angeles Dodgers
4. Giancarlo Stanton New York Yankees
5. George Springer Houston Astros
6. Anthony Rizzo Chicago Cubs
7. Kris Bryant Chicago Cubs
8. Shohei Otani Los Angeles Angels
9. Carlos Corea Hoston Astros
10. Mookie Betts Boston Red Sox
11. Mike Trout Los Angeles Angels
12. Cody Bellinger Los Angeles Dodgers
13. Buster Posey San Francisco Giants
14. Javier Baez Chicago Cubs

SOURCE: MLBShop.com

BUY SELL

WEEKEND BOX OFFICE (June 15-17)

1. Incredibles 2 - Disney - $180 M ($231.5M worldwide)
2. Ocean's 8 - Warner Bros. - $19.6M
3. Tag - Warner Bros. - $14.6M
4. Solo: A Star Wars Story - Disney - $9.1M
5. Deadpool 2 - 20th Century Fox - $8.8M
6. Hereditary - A24 - $7M
7. Superfly - Sony - $6.3M
8. Avengers: Infinity War - Disney - $5.3M
9. Adrift - STX Entertainment - $2.1M
10. Book Club - Paramount - $1.9M
11. A Wrinkle In Time - Disney - $1.8M
12. Gotti - Vertical Entertainment - $1.7M

NOTE: Jurassic World: Fallen Kingdom - Universal $173.6M international (opens in U.S. June 22)

SOURCE: COMSCORE.com

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MGM: Creed II Nov. 21 World Cup Ads Below

COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Sep122017

Warriors Patch Into Ad Movement, Sign $60M Jersey, Multi-Level Deal With Rakuten

By Barry Janoff

September 12, 2017: The motto for the Golden State Warriors is "Strength In Numbers."

Having won two of the past three NBA championships, the team is now putting their mantra to use in another area.

The Warriors today unveiled a multi-year partnership with international Internet services provider Rakuten, Inc. that includes placing the Rakuten logo on all Warriors jerseys beginning with the upcoming 2017-18 NBA season.

Financial terms were not disclosed. Industry analysts put the deal at $20 million annually for three years, doubling the estimated $10 million annual deal that the Cleveland Cavaliers signed with Goodyear.

The "exposure value" for this team via TV and other media could initially hit $37 million per year, according to Apex Marketing Group.

The Warriors host the Houston Rockets on NBA Opening Night (Oct. 17), to be televised nationally on TNT.

The Warriors had four of the top 11 best-selling jerseys in the NBA from April through the championship run in June, according to the league, lead by Stephen Curry, who has had the league’s No. 1 selling jersey dating back to April 2016; followed by Kevin Durant (No. 3), Klay Thompson (No.10) and Draymond Green (No. 11).

The Warriors were also No. 1 in sales of team merchandise during that period.

The alliance was officially unveiled during a press conference that included team owner Peter Gruber, Warriors president and COO Rick Welts, Rakuten Inc. founder and CEO Hiroshi "Mickey" Mikitani, Warriors CMO Chip Bowers and players Green and Andre Iguodala.

The league now has 14 teams with jersey patch deals.

When the NBA Board of Governors approved and unveiled its three-year jersey logo plan in April 2016, commissioner Adam Silver said the move could generate approximately $100 million in revenue for the league. But he also indicated it could be much higher.

"We still don't know how much money this will generate," Silver said at the time.

The Boston Celtics have a jersey logo deal with GE estimated at $8 million annually. The others fall in the $4-$5 million range per year.

"Rakuten is an innovative global leader that we knew would align well with our values and principles as an organization," said Welts. "We have incredible fan support around the globe and this partnership is another way to not only continue to grow the Warriors brand globally, but also further connect with our fans in Japan, Asia and Europe."
 
Founded in Tokyo in 1997, Rakuten said its services reach more than 1 billion people. The company’s North American headquarters are in San Francisco.

This is the company’s second alliance this year with a sports franchise that has global reach. In July 2017, Rakuten became the main global partner, jersey-front sponsor and official innovation and entertainment partner for FC Barcelona (pictured below), which, like the new NBA jerseys, is via a deal with Nike.

For its investment, Rakuten is getting much more than high visibility on the jerseys of some of the best-known players in the league.

As part of the partnership agreement, Rakuten will also become the official e-commerce partner, official VOD partner and official affiliate marketing partner for the Warriors.

In addition, Rakuten Group company Ebates, a leading membership-based online cash-back site in the U.S., becomes the Warriors official shopping rewards partner, Rakuten Viber global mobile voice messaging service is the official IM and calling app partner and Rakuten Kobo eReaders will become the official e-reader partner for the defending NBA champs.

The Rakuten partnership also includes entitlement to the Warriors practice facility, renamed the Rakuten Performance Center, along with a "significant representation with the Warriors traveling party and additional sales and marketing elements including in-arena signage, digital, social and radio."

According to Mikitani, "We are thrilled to partner with the Golden State Warriors, one of the most successful organizations in sports today and one that shares our passion for positivity, teamwork and optimism.

"Like FC Barcelona, the iconic soccer club we partner with, the Warriors are innovators in their sport that have helped create a more beautiful game through a distinct style of unselfish, teamwork-oriented play."

Rakuten’s professional sport portfolio also includes ownership of Japan’s Vissel Kobe soccer club and Tohoku Rakuten Golden Eagles baseball team.

Teams with jersey patch deals now include Atlanta Hawks (Shareware), Boston Celtics (GE), Brooklyn Nets (Infor), Cleveland Cavaliers (Goodyear), Denver Nuggets (Western Union) Detroit Pistons (Flagstaff Bank), Golden State Warriors (Rakuten), Milwaukee Bucks (Harley Davidson) Minnesota Timberwolves (Fitbit), Orlando Magic (Disney World), Philadelphia 76ers (StubHub), Sacramento Kings (Blue Diamond), Toronto Raptors (Sun Life) and the Utah Jazz (Qualtrics).

All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side, with Nike taking over from adidas as the league's official on-court uniform provider.

The Charlotte Hornets will wear a Nike division Jordan Brand as the team is majority owned by Michael Jordan.

Goodyear Seeks Global Exposure With Cavaliers, LeBron Deal

Disney All Ears With Orlando Magic Jersey Deal

Milwaukee Bucks Ride With Harley-Davidson

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