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NEWS REAL

• The Professional Fighters League has formed a partnership with Mike Tyson, with the first initiative "Mike Tyson's New Fight Game: The PFL." Tyson will provide “fighter perspective, inside analysis, and irreverent discussion never before experienced in combat sports. The series debuts tonight (Oct. 10 10 PM ET) on PFL and Tyson digital and social platforms, including YouTube, Instagram and Facebook.

• Two-time Grand Slam winner Naomi Osaka, currently ranked No. 3 in the world, said she would represent Japan, where she holds a citizenship, in the 2020 Tokyo Summer Olympics.

• NBC Sports Regional Networks has signed a partnership with Religion of Sports — the media company founded by Tom Brady, Michael Strahan and Gotham Chopra — to develop and produce "Head Strong: Mental Health and Sports," a “comprehensive multi-platform content initiative on mental health as well as men’s health issues.” The joint project will launch in November.

• Per NFL Media: Consumption figures through Week 5: More than 142 million people have watched NFL games. Viewership is up 6%. The entire list of Top 20 TV shows this season are NFL games.

The Top Three games to date all involve the Dallas Cowboys: Green Bay Packers vs. Dallas Cowboys (Fox, Oct 6) 24.6M; New York Giants vs. Dallas Cowboys (Fox, Sept. 8) 24.3M; Dallas Cowboys vs. New Orleans Saints (NBC, Sept. 29) 24.2M.

• PGA Tour Champions and Ascension signed a four-year partnership to host a new pro golf tournament in St. Louis. The Ascension Charity Classic will debut Sept. 28-Oct. 4, 2020 at Norwood Hills Country Club in North County. It will be the first time the PGA Tour has hosted an annual event in the St. Louis region since 2001.

• Zenni Optical, based in San Francisco, whose alliances include being an official partner with the NFL’s San Francisco 49ers and the NBA’s Chicago Bulls, has expanded its role with the Bulls, which features a five-year deal as the team’s jersey patch logo partner.

Zenni has unveiled its Off-Court Style collection, supported by Bulls members and brand ambassadors including Zach LaVine, Robin Lopez and Wendell Carter Jr. being outfitted with their “favorite Zenni frames and matching them with their off-court style to give fans an exclusive look at what they wear when they aren’t in uniform.

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

• The Paley Center for Media, NY, will honor the 100th season of the NFL with a new exhibit: "A Century of Football: Celebrating the NFL’s 100th Season," free and open to the public (thru Oct. 27).

POLL POSITION

Best Chance To Win 2019-20 Stanley Cup Based On Player Voting Via NHL.com

  • Tampa Bay Lightning 45%
  • St. Louis Blues 11%
  • Dallas Stars 10%
  • San Jose Sharks 7%
  • Boston Bruins 4%
  • Colorado Avalanche 4%
  • Washington Capitals 4%
  • Nashville Predators  4%
  • New Jersey Devils  2%
  • Philadelphia Flyers 2%
  • Toronto Maple Leafs 2%
  • Vegas Golden Knights 2%
KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 11-13
1. Joker $55M
2. Addams Family $30.3M
3. Gemini Man $20.5M
4. Abominable $6.2M
5. Downton Abbey $4.9M
6. Hustlers $3.9M
7. Judy $3.3M
8. It 2 $3.2M
9. Jexi $3.1M
10. Ad Astra $1.9M
BoxOfficeMojo.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Nike Mo Farah Marathon See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Tuesday
Sep122017

Warriors Patch Into Ad Movement, Sign $60M Jersey, Multi-Level Deal With Rakuten

By Barry Janoff

September 12, 2017: The motto for the Golden State Warriors is "Strength In Numbers."

Having won two of the past three NBA championships, the team is now putting their mantra to use in another area.

The Warriors today unveiled a multi-year partnership with international Internet services provider Rakuten, Inc. that includes placing the Rakuten logo on all Warriors jerseys beginning with the upcoming 2017-18 NBA season.

Financial terms were not disclosed. Industry analysts put the deal at $20 million annually for three years, doubling the estimated $10 million annual deal that the Cleveland Cavaliers signed with Goodyear.

The "exposure value" for this team via TV and other media could initially hit $37 million per year, according to Apex Marketing Group.

The Warriors host the Houston Rockets on NBA Opening Night (Oct. 17), to be televised nationally on TNT.

The Warriors had four of the top 11 best-selling jerseys in the NBA from April through the championship run in June, according to the league, lead by Stephen Curry, who has had the league’s No. 1 selling jersey dating back to April 2016; followed by Kevin Durant (No. 3), Klay Thompson (No.10) and Draymond Green (No. 11).

The Warriors were also No. 1 in sales of team merchandise during that period.

The alliance was officially unveiled during a press conference that included team owner Peter Gruber, Warriors president and COO Rick Welts, Rakuten Inc. founder and CEO Hiroshi "Mickey" Mikitani, Warriors CMO Chip Bowers and players Green and Andre Iguodala.

The league now has 14 teams with jersey patch deals.

When the NBA Board of Governors approved and unveiled its three-year jersey logo plan in April 2016, commissioner Adam Silver said the move could generate approximately $100 million in revenue for the league. But he also indicated it could be much higher.

"We still don't know how much money this will generate," Silver said at the time.

The Boston Celtics have a jersey logo deal with GE estimated at $8 million annually. The others fall in the $4-$5 million range per year.

"Rakuten is an innovative global leader that we knew would align well with our values and principles as an organization," said Welts. "We have incredible fan support around the globe and this partnership is another way to not only continue to grow the Warriors brand globally, but also further connect with our fans in Japan, Asia and Europe."
 
Founded in Tokyo in 1997, Rakuten said its services reach more than 1 billion people. The company’s North American headquarters are in San Francisco.

This is the company’s second alliance this year with a sports franchise that has global reach. In July 2017, Rakuten became the main global partner, jersey-front sponsor and official innovation and entertainment partner for FC Barcelona (pictured below), which, like the new NBA jerseys, is via a deal with Nike.

For its investment, Rakuten is getting much more than high visibility on the jerseys of some of the best-known players in the league.

As part of the partnership agreement, Rakuten will also become the official e-commerce partner, official VOD partner and official affiliate marketing partner for the Warriors.

In addition, Rakuten Group company Ebates, a leading membership-based online cash-back site in the U.S., becomes the Warriors official shopping rewards partner, Rakuten Viber global mobile voice messaging service is the official IM and calling app partner and Rakuten Kobo eReaders will become the official e-reader partner for the defending NBA champs.

The Rakuten partnership also includes entitlement to the Warriors practice facility, renamed the Rakuten Performance Center, along with a "significant representation with the Warriors traveling party and additional sales and marketing elements including in-arena signage, digital, social and radio."

According to Mikitani, "We are thrilled to partner with the Golden State Warriors, one of the most successful organizations in sports today and one that shares our passion for positivity, teamwork and optimism.

"Like FC Barcelona, the iconic soccer club we partner with, the Warriors are innovators in their sport that have helped create a more beautiful game through a distinct style of unselfish, teamwork-oriented play."

Rakuten’s professional sport portfolio also includes ownership of Japan’s Vissel Kobe soccer club and Tohoku Rakuten Golden Eagles baseball team.

Teams with jersey patch deals now include Atlanta Hawks (Shareware), Boston Celtics (GE), Brooklyn Nets (Infor), Cleveland Cavaliers (Goodyear), Denver Nuggets (Western Union) Detroit Pistons (Flagstaff Bank), Golden State Warriors (Rakuten), Milwaukee Bucks (Harley Davidson) Minnesota Timberwolves (Fitbit), Orlando Magic (Disney World), Philadelphia 76ers (StubHub), Sacramento Kings (Blue Diamond), Toronto Raptors (Sun Life) and the Utah Jazz (Qualtrics).

All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side, with Nike taking over from adidas as the league's official on-court uniform provider.

The Charlotte Hornets will wear a Nike division Jordan Brand as the team is majority owned by Michael Jordan.

Goodyear Seeks Global Exposure With Cavaliers, LeBron Deal

Disney All Ears With Orlando Magic Jersey Deal

Milwaukee Bucks Ride With Harley-Davidson

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