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• Octagon and the National Women’s Soccer League have signed a multi-tier consulting partnership, in which Octagon’s Global Media Rights Consulting and Marketing divisions will "advise the NWSL on its league media rights, sponsorship, and marketing." “The growth of the NWSL over the past six years has been tremendous, and the league, its teams and players show absolutely no sign of slowing down,” Christine Franklin, SVP, Marketing, Octagon, said via the firm.

• The Professional Baseball Agreement between MLB and minor league teams expires at the end of the 2020 season. But if a new MLB proposal were to become reality, more than three dozen cities with affiliated minor league teams will lose those teams a year from now and thousands of minor league players will be out of work as well. Full story here.

• "We said there's no chance that's happening. There’s no chance we’ll even discipline him." — NBA commissioner Adam Silver regarding China’s request that the league fire Houston Rockets GM Daryl Morey

• "The losses have already been substantial. Our games are not back on the air in China as we speak, and we'll see what happens next. I don't know where we go from here. The financial consequences have been and may continue to be fairly dramatic." — NBA commissioner Adam Silver at the Time 100 Summit on Thursday regarding the league’s on-going situation with China.

• Showtime Sports will launch on Oct. 21 a weekly podcast, All The Smoke with Matt Barnes and Stephen Jackson, in which the two NBA veterans (now retired) and NBA champs (Golden State Warriors and San Antonio Spurs, respectively), will “deliver an authentic, unfiltered perspective on the most polarizing topics in and around the game of basketball.”  It will air Thursdays on the Showtime Basketball YouTube Channel. 

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

POLL POSITION

Rock & Roll Hall of Fame 2020 Nominees

• Pat Benatar
• Dave Matthews Band
• Depeche Mode
• Doobie Brothers
• Whitney Houston
• Judas Priest
• Kraftwerk
• MC5
• Motorhead
• Nine Inch Nails
• Notorious B.I.G.
• Rufus feat. Chaka Khan
• Todd Rundgren
• Soundgarden
• T. Rex
• Thin Lizzy

VOTE HERE

KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 18-20
1. Maleficent: Mistress Of Evil $36M
2. Joker $29.2M
3. Zombieland 2 $26.7M
4. Addams Family $16M
5. Gemini Man $8.5M
6. Abominable $3.5M
7. Downton Abbey $3M
8. Judy $2M
9. Hustlers $2M
10. It 2 $1.5M
BoxOfficeMojo.com

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NYSportsJournalism.com + Topic Of Requested Search

Showtime: All The Smoke See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football)

NBA 2019 Opening Nights
• Oct. 22 New Orleans Pelicans vs. Toronto Raptors TNT 8 PM (ET)
• Oct. 22 Los Angeles Lakers vs. Los Angeles Clippers TNT 10:30 PM (ET)

• Oct. 23 Boston Celtics vs. Philadelphia 76ers ESPN 8 PM (ET)
• Oct. 23 Denver Nuggets vs. Portland Trail Blazers ESPN 10 PM (ET)

Friday
Apr262013

NBA Young Stars John Wall, Jrue Holiday, Damien Lillard Get Crazy Quick For Adidas

By Barry Janoff

April 26, 2013: Adidas is launching a campaign featuring a trio of young NBA stars: John Wall, who in January switched from adidas division Reebok, Damian Lillard and Jrue Holiday.

The campaign, "Quick Ain't Fair," supports the release of the Crazyquick basketball shoe. The effort is anchored by a TV spot that hits YouTube this week and is scheduled to break on TV May 1, to air during NBA playoff programming on ABC, TNT, NBA TV and ESPN; as well as on BET.

Support includes Internet and such social media destinations as Twitter and Facebook. Lead agency is 180LA.

Observers are hoping that the trio does not fall prey to what is becoming the equivalent of the EA Sports Madden NFL and Sports Illustrated curses, in which bad things happen to many athletes who have appeared on the cover of those two franchises.

In the case of adidas, lead NBA endorser Derek Rose of the Chicago Bulls missed the entire 2012-13 season after suffering a torn ACL in his left knee in the first round of the 2012 playoffs that required surgery, Dwight Howard of the Los Angeles Lakers had back surgery prior to the current NBA campaign and quarterback Robert Griffin III of the Washington Redskins is rehabilitating surgery due to a torn LCL and ACL in his right knee.

In the commercial, Wall of the Washington Wizards is seen in action in a dimly lit gym along with Holiday of the Philadelphia 76ers and Lillard, who just completed his NBA rookie season with the Portland Trail Blazers.

The action is narrated by rapper A$AS Rocky (Rakim Mayers), who tells a story about watching great young basketball players as his song, "Goldie," plays.

"I wore the Crazyquick throughout the season and I'm happy to have my first big thing with the adidas family," Wall said in a statement. “I'm a big fan of A$AP. He's somebody that has real good music going out. He's a different type of person, a different type of style and it's great to have him narrating this commercial. I think everyone's gonna like it a lot.”

The spot opens with A$AP Rocky rapping and shot of a huge Crazyquick shoe overshadowing a neighborhood, then moves into the gym.

"There was a family of 'Quicks' on my block, a family we all knew," says A$AP Rocky as basketball action unfolds behind him. "I'm talking about John, Damian and that boy Jrue. They had an unfair proof that lived in their shoe. Technological truth made them quicker than you. Their quick was quick. I'm talking about the quickest quick that was ever seen. From outside the gym you could hear the crowd scream. Challenges and challenges brung 'em to the floor. They cut and crossed-over until there wasn't no more . . .  Competition, that is".

As Wall, Holdiay and Lillard continue their action, A$AP Rocky continues his rap. "People keep asking, 'Yo, what's up in that shoe?' First draft pick (Wall, who was selected No. 1 overall in 2010, as well as first round selections Holiday and Lillard), rookie of the year (anticipated for Lillard) and All-Star Games, too (Holiday). Lookin' back on this tale, homie, who even knew that all of that quickness could come from inside of his shoe.Those kicks make these cats rare. And when you're crazy quick, quick ain't fair."

The spot directs viewers to Twitter with #QuickAintFair. (See the full spot here.)

"[Wearing Crazyquick] really helps me because I'm a point guard and I have the faster, quicker guys guarding me," Lillard said in a statement. "So having that first step, you know, being quick and having that burst really helps me get in the paint where I can make plays. It really backs guys up off me. It gives me room for a jump shot because they know I got that quickness and I can get around them. And you know this shoe, this shoe that this commercial was about, it really helps."

The Crazyquick shoe drops May 1 in five colorways and is available for pre-order at adidas.com.

With Derrick Rose Out, John Wall Now In adidas NBA Marketing Spotlight

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