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NEWS REAL
• In response to the mass shooting that occurred in the early hours of August 4, 2019, The Dayton Foundation has established the Dayton Oregon District Tragedy Fund.

• NBC Sports Group and World Rugby today signed a four-year partnership to exclusively present the HSBC World Rugby Sevens Series across NBC Sports platforms in the U.S. through 2023. The HSBC Sevens Series was an NBC Sports property from 2010-2016.

• ESPN, X Games and MLB said that four more MLB clubs have joined the Shred Hate initiative, described as a “multi-faceted, innovative bullying prevention program striving to put an end to bullying in schools by encouraging youth to choose kindness.

The Boston Red Sox, New York Mets, New York Yankees and Oakland A’s will “support Shred Hate bullying prevention efforts and have the No Bully methodology implemented within select schools in their markets throughout the 2019-2020 academic year.”

The Los Angeles Dodgers and Pittsburgh Pirates are returning to the initiative for a second consecutive year. Other MLB clubs have also been part of the initiative, which launched in 2017.

• The Museum of Ice Cream — a hands-on destination that serves homemade ice cream and offers such activities as cookie carousel to a slide that leads into a pool filled with rainbow sprinkles — will add to its original (2016) San Francisco location with the opening of a second location, in New York City’s Soho (555 Broadway), spanning almost 25,000 square feet over three floors.

• On the same day that Naomi Osaka was named the No. 1 seed for the upcoming U.S. Open, the two-time Grand Slam winner has signed a deal with Hyperice, a recovery and performance technology brand that specializes in vibration and percussion fitness devices. She joins such athletes as Blake Griffin and Lindsey Vonn on the roster. Full story here.
 

• Kellogg's Frosted Flakes has signed a deal to become title sponsor for the renamed Tony the Tiger Sun Bowl.  The postseason CFB game will feature teams from the ACC and Pac-12 in the Sun Bowl, El Paso, Texas, on Dec. 31, 2019, and will air for the 52nd consecutive year on CBS. The game was known as the Hyundai Bowl from 2010-18.

• The NFL said the Pro Bowl would return to Orlando's Camping Ground Stadium for the fourth successive year, scheduled for Jan. 26, 2020. It will air live on ESPN and ESPN Deportes and be simulcast on ABC (3 PM ET). Full story here.

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

XFL Teams (scheduled to begin play Februty 2020)

• Dallas Renegades
Globe Life Park

• Houston Roughnecks
TDECU Stadium

• Los Angeles Wildcats
Dignity Health Sports Park

• New York Guardians
MetLife Stadium

• St. Louis Battlehawks
The Dome

• Seattle Dragons
CenturyLink Field

• Tampa Bay Vipers
Raymond James Stadium

• Washington DC Defenders
Audi Field

KEEPING SCORE

The 32 men and 32 women who will be seeded in the singles draws at the 2019 U.S. Open (Aug. 26-Sept. 8) have named by the USTA:

U.S. Open Men’s Top Ten Seeds
1. Novak Djokovic, Serbia
2. Rafael Nadal, Spain
3. Roger Federer, Switzerland
4. Dominic Thiem, Austria
5. Daniil Medvedev, Russia
6. Alexander Zverev, Germany
7. Kei Nishikori, Japan
8. Stefanos Tsitsipas, Greece
9. Karen Khachanov, Russia
10. Roberto Bautista Agut, Spain

U.S. Open Women’s Top Ten Seeds
1. Naomi Osaka, Japan
2. Ashleigh Barty, Australia
3. Karolina Pliskova, Czech Republic
4. Simona Halep, Romania
5. Elina Svitolina, Ukraine
6. Petra Kvitova, Czech Republic
7. Kiki Bertens, Netherlands
8. Serena Williams, United States
9. Aryna Sabalenka, Belarus
10. Madison Keys, United States

BUY SELL

Weekend Box Office Aug. 16-18
1. Good Boys $21M
2. Hobbs & Shaw $14.1M
3. The Lion King $11.9M
4. Angry Birds 2 $10.5M
5. Scary Stories $10M
6. 47 Meters Down $9M
7. Dora and the Lost City of Gold $8.5M
8. Once Upon a Time in Hollywood $7.6M
9. Blinded By the Light $4.5M
10.The Art of Racing in the Rain $4.4M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

8-3-19 El Paso Relief Fund See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Friday
Apr262013

NBA Young Stars John Wall, Jrue Holiday, Damien Lillard Get Crazy Quick For Adidas

By Barry Janoff

April 26, 2013: Adidas is launching a campaign featuring a trio of young NBA stars: John Wall, who in January switched from adidas division Reebok, Damian Lillard and Jrue Holiday.

The campaign, "Quick Ain't Fair," supports the release of the Crazyquick basketball shoe. The effort is anchored by a TV spot that hits YouTube this week and is scheduled to break on TV May 1, to air during NBA playoff programming on ABC, TNT, NBA TV and ESPN; as well as on BET.

Support includes Internet and such social media destinations as Twitter and Facebook. Lead agency is 180LA.

Observers are hoping that the trio does not fall prey to what is becoming the equivalent of the EA Sports Madden NFL and Sports Illustrated curses, in which bad things happen to many athletes who have appeared on the cover of those two franchises.

In the case of adidas, lead NBA endorser Derek Rose of the Chicago Bulls missed the entire 2012-13 season after suffering a torn ACL in his left knee in the first round of the 2012 playoffs that required surgery, Dwight Howard of the Los Angeles Lakers had back surgery prior to the current NBA campaign and quarterback Robert Griffin III of the Washington Redskins is rehabilitating surgery due to a torn LCL and ACL in his right knee.

In the commercial, Wall of the Washington Wizards is seen in action in a dimly lit gym along with Holiday of the Philadelphia 76ers and Lillard, who just completed his NBA rookie season with the Portland Trail Blazers.

The action is narrated by rapper A$AS Rocky (Rakim Mayers), who tells a story about watching great young basketball players as his song, "Goldie," plays.

"I wore the Crazyquick throughout the season and I'm happy to have my first big thing with the adidas family," Wall said in a statement. “I'm a big fan of A$AP. He's somebody that has real good music going out. He's a different type of person, a different type of style and it's great to have him narrating this commercial. I think everyone's gonna like it a lot.”

The spot opens with A$AP Rocky rapping and shot of a huge Crazyquick shoe overshadowing a neighborhood, then moves into the gym.

"There was a family of 'Quicks' on my block, a family we all knew," says A$AP Rocky as basketball action unfolds behind him. "I'm talking about John, Damian and that boy Jrue. They had an unfair proof that lived in their shoe. Technological truth made them quicker than you. Their quick was quick. I'm talking about the quickest quick that was ever seen. From outside the gym you could hear the crowd scream. Challenges and challenges brung 'em to the floor. They cut and crossed-over until there wasn't no more . . .  Competition, that is".

As Wall, Holdiay and Lillard continue their action, A$AP Rocky continues his rap. "People keep asking, 'Yo, what's up in that shoe?' First draft pick (Wall, who was selected No. 1 overall in 2010, as well as first round selections Holiday and Lillard), rookie of the year (anticipated for Lillard) and All-Star Games, too (Holiday). Lookin' back on this tale, homie, who even knew that all of that quickness could come from inside of his shoe.Those kicks make these cats rare. And when you're crazy quick, quick ain't fair."

The spot directs viewers to Twitter with #QuickAintFair. (See the full spot here.)

"[Wearing Crazyquick] really helps me because I'm a point guard and I have the faster, quicker guys guarding me," Lillard said in a statement. "So having that first step, you know, being quick and having that burst really helps me get in the paint where I can make plays. It really backs guys up off me. It gives me room for a jump shot because they know I got that quickness and I can get around them. And you know this shoe, this shoe that this commercial was about, it really helps."

The Crazyquick shoe drops May 1 in five colorways and is available for pre-order at adidas.com.

With Derrick Rose Out, John Wall Now In adidas NBA Marketing Spotlight

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