Marketing deals, jersey-front sponsors, league and player activation and future visions of the pro circuit.

At 22, Derrick Rose of the Chicago Bulls is honor with an MVP award, support from adidas and PowerAde and a strong marketing future. MORE

Blake Griffin adds Panini America to his growing list of marketing deals, which also includes Kia, Subway, AT&T and Power Bar. MORE

Dwyane Wade continues to generate marketing heat, scoring his first signature shoe for Nike's Jordan Brand, the ultra-light Fly Wade. MORE

David Shoemaker, president of the WTA, has been named the new CEO of NBA China as the league seeks to enhance its presence in the nation. MORE

The Nets are planning to move from New Jersey to Brooklyn in 2012, and the NBA will be helping the celebration with an All-Star Game. MORE

Partner, league and player activation from Los Angeles as the ASG shines at Staples Center.

A deal with Disney Co. division Marvel will put NBA stars on T-shirts and other apparel depicted as comic book heroes. MORE

Players, teams, marketing and media partners and the NBA itself all benefited from strong ratings via a plethora of games on ABC and ESPN. MORE

Three of Nike's top endorsers — LeBron James, Kobe Bryant and Kevin Durant — are hitting the NBA court with new kicks in new colors for the New Year. MORE

American Express, which had been an NBA partner from 1995-2005, is back as the official card of the league and several prime properties. MORE

The league extends its deal with Pepperidge Farm's Goldfish brand, which will feature a national campaign with Dwayne Wade, Tony Parker and Al Horford. MORE

The Nets are not winning on the court and have no internationally known players, but are stars in the NBA's global marketing plans. MORE

The team is wiping the 12-70 slate clean with a new owner, new GM, new head coach, new home venue and a new marketing push. MORE

The Miami Heat-Bsoton Celtics game rates as the No. 1 anticipated home opener, but where are the Los Angeles Lakers, Chicago Bulls and Houston Rockets? MORE

The NBA biggest Hispanic effort to date and a quirky TV spot called "Bobble Heads" help the league ramp up to the 2010-11 season. MORE

Kobe Bryant of the Los Angeles Lakers had the best-selling jersey in China for the fourth consecutive year, but others on — or not on — the Top Ten are surprising. MORE

It's Lights! Camera! Action! as NBA continues its growth in China via a new deal with the Shanghai Film Group. MORE

The upcoming NBA campaign will put LeBron James, Dwyane Wade, Chris Bosh and the Miami Heat in the TV spotlight on big occasions. MORE

Basketball's international governing body has banned vuvuzelas, made famous at the FIFA World Cup, from the FIBA World Championship. MORE

Kevin Garnett has signed a shoe deal with Anta, one of the leading sportswear companies in China, further tying the nation to the NBA. MORE

The NBA Store jumped on LeBron James' move to the Miami Heat almost as soon as it happened, offering an 'All-Star Lineup' of jerseys. MORE

Lakers, marketers reap rewards of 2009-10 NBA title. MORE

NBA Nets show how to succeed in business despite losing 70 games: New owner, new coach, new arena, nearly 90 marketing partners. MORE

Nike and USA Basketball will hold a four-day event in New York prior to the World Basketball Championship; LeBron, D-Wade and Chris Bosh are expected. MORE

The NBA has awarded its 2012 All-Star Game and surrounding festivities to the Orlando Magic and their new home, Amway Center. MORE

Along with marketing partners T-Mobile, Kia and Sprite, the league's traveling NBA Nation playground will hit eight cities over the next three months. MORE

The league seeks to expand it home entertainment and video category via an exclusive deal with Bombo Sports & Entertainment. MORE

Dream Team, Pippen, Malone lead Class of 2010 in the Naismith Memorial Basketball Hall of Fame. MORE

League, Kia give fans an official voice in balloting for 2009-10 MVP. MORE

A dedicated multi-media effort will target and seek to expand upon the NBA's Hispanic fan base of 16 million people. MORE

The NBA plans to build its retail presence by teaming with adidas to open store-within-a-store concept in Champs Stores nationwide. MORE

A crowd of 100,000 could fill Cowboys Stadium for the All-Star Game on Feb. 14, and the league and its marketing partners could not be happier.

The NBA's Nets will take a detour en route to Brooklyn, playing two seasons in Newark while awaiting the completion of their new home. MORE

The Nets are struggling this season to deliver wins, but a new promotion with Domino's will see a player and the Nets Dancers deliver a pie to a lucky fan. MORE

The official deodorant of the NBA is expanding its hoops alliances through iHoops, the joint youth basketball initiative of the NCAA, NBA and WNBA. MORE

The Basketball Hall of Fame is seeking to expand its marketing potential surrounding the induction ceremonies for the Class of 2010. MORE

The Philadelphia 76ers and Reebok already are seeing a marketing surge based on Allen Iverson's second coming with the NBA team. MORE

The league puts a new spin on the 2009-10 version of its popular Hardwood Classics Nights event, including arena promotions and support on TNT, ESPN, ABC. MORE

U.S. Senator calls foul on adidas' NBA jersey plan. MORE

For the New Jersey Nets, 0 wins + 10 losses = 2 free tickets. MORE

A Champions Collection from adidas will help the Los Angeles Lakes celebrate their 2008-09 title season in style. MORE

The NBA and its marketing partners are back in play for the 2009-10 season. MORE

Why it's okay to call Larry Bird, Dr. J, Clyde the Glide and Patrick Ewing 'Fatheads,' and how Michael Jordan scored a limited-edition Mitchell & Van Ness jersey. MORE

NBA merchandise is hot in Europe and the Lakers' No. 24 is leading the way. MORE

Former Jordan Brand executive Roman Vega now finding Magic in Orlando. MORE

Michael Jordan is being inducted into two Halls of Fame over the coming months and marketers such as Nike, Gatorade and Hanes are making the most of it. MORE

The USA Basketball men's team takes its first steps on the road to the 2012 Olympics with a mini-camp including young NBA stars Kevin Durant, Derrick Rose and Blake Griffin. MORE

The NBA and Sears have signed a deal to support Protégé basketball shoes, created and endorsed by Al Harrington of the New York Knicks, via a summer grassrouts tour. MORE

It only took a few moments during his first official visit to Cleveland as a member of the Cavaliers for Shaquille O'Neal to let his intentions be known. MORE

Blake Griffin, Tyler Hansbrough, Jordan Hill, Brandon Jennings and Hasheem Thatbeet sign exclusive autograph deals with trading card company Panini. MORE

JetBlue takes flight with a marketing alliance using the Los Angeles Clippers' No. 1 selection in the NBA draft, Blake Griffin. MORE

Blake Griffin, the projected No. 1 pick in the 2009 NBA draft, is flexing his marketing muscles, adding New Era, EA Sports to his growing portfolio. MORE

The NBA champion Los Angeles Lakers feted with a parade down Main Street USA in Disneyland, and also get a commemorative T-shirt featuring Disney stars. MORE

Strategy to shorten rotation between years when cities host an NBA All-Star Game and focus on fewer locations leaves many league sites out in the cold. MORE

EA Sports becomes title sponsor of 2009 NBA Draft in June, replacing Sprite. MORE

Court ruling puts Nets ownership closer to breaking ground on Barclays Center and the team closer to a 2011-12 target to play in Brooklyn. MORE

Dallas Mavericks' owner Mark Cuban uses personal blog to apologize to Kenyon Martin's mom over Game Three incident. MORE

Kevin Garnett becomes a 'globetrotter' in a new TV spot from HP. MORE

Adidas will support its status as an official marketing partner of the NBA with "Rep Your Brotherhood," an online contest that seeks to find the "ultimate NBA fan." MORE

Add Stephen Curry to the list of undergrads throwing their name in the 2009 NBA draft, which has taken on a new look thanks to Blake Griffin, James Harden, Hasheem Thabeet and others. MORE

The NBA and M&Ms have designed special candies for your favorite team, even if it is the Los Angeles Clippers. MORE

Michael Jordan, Larry Bird and Reggie Miller knew how to talk trash in the NBA. Steve Nash knows how to reduce trash, help the environment and sell Nikes. MORE

The NBA has named Elizabeth Ventura to the new position of svp-communications, where she will oversee all of the league’s U.S. and international communications functions. MORE

The NBA's Nets remain confident about moving to Brooklyn, N.Y., but continue to face hazardous conditions on the road from New Jersey. MORE

The NBA will return to Londom to play a preseason game there for the fourth consecutive year as part of the 2009 NBA EA Sports Europe Live Tour. MORE

Kobe Bryant is coming to New York ... not as a member of the New York Knicks but as a star during the Tribeca Film Festival in Spike Lee's Kobe Doin' Work. MORE

The NBA is going back to the future with black-and-white spots featuring post-season highlights of current and past stars in anticipation of the 2008-09 playoffs. MORE