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NEWS REAL

• Bluberi Gaming has signed a deal with WWE to develop a series of licensed slot games featuring WWE Superstars and Legends. Among those to be featured include John Cena, Triple H, Becky Lynch, Roman Reigns and Ronda Rousey, along with such Legends as Hulk Hogan, “Stone Cold” Steve Austin and Shawn Michaels. The first WWE series of slot games is scheduled to hit casinos October 2020.

• HarperCollins Publishers said it has acquired world rights to Back, the first memoir authored by Tiger Woods. According to Woods, “This book is my definitive story. It’s in my words and expresses my thoughts. It describes how I feel and what’s happened in my life.” A publication date was not given.

• Turner Sports’ eLeague has signed a deal with tech solutions and services provider CDW to “create enhanced fan experiences across eLeague’s properties on TV, digital, social and in-arena.” The alliance also names CDW an “official arena partner” for eLeague and the Rocket League Championship Series. Full story here.

• San Manuel Casino, under the auspices of the San Manuel Band of Mission Indians, has signed a deal to become a Founding Partner for Allegiant Stadium, scheduled to open at the home of the Raiders for the 2020 NFL season when the franchise relocates from Oakland to Las Vegas.

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

• The Paley Center for Media, NY, will honor the 100th season of the NFL with a new exhibit: "A Century of Football: Celebrating the NFL’s 100th Season," free and open to the public (thru Oct. 27).

POLL POSITION

Rock & Roll Hall of Fame 2020 Nominees

• Pat Benatar
• Dave Matthews Band
• Depeche Mode
• Doobie Brothers
• Whitney Houston
• Judas Priest
• Kraftwerk
• MC5
• Motorhead
• Nine Inch Nails
• Notorious B.I.G.
• Rufus feat. Chaka Khan
• Todd Rundgren
• Soundgarden
• T. Rex
• Thin Lizzy

VOTE HERE

KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 11-13
1. Joker $55M
2. Addams Family $30.3M
3. Gemini Man $20.5M
4. Abominable $6.2M
5. Downton Abbey $4.9M
6. Hustlers $3.9M
7. Judy $3.3M
8. It 2 $3.2M
9. Jexi $3.1M
10. Ad Astra $1.9M
BoxOfficeMojo.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

KFC: 'Rudy III Wings Sale' See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Tuesday
May012012

How Yooze Doin'?: The NBA's Nets Take Brooklyn With Grand Opening Occasion

By Barry Janoff

May 1, 2012: Fuhgeddaboutit. How yooze doin'? Waddehvah.

Both Avery Johnson and Billy King, head coach and general manager of the Brooklyn Nets, respectively, say they are anxious to "learn how to speak" Brooklyn.

"I'll have to speak some Brooklyn-ese now," laughed Johnson, who still speaks with the distinct twang from his native New Orleans. "You might hear me say something when I'm yelling at the players in the huddle. It's all good."

"I don't speak Brooklyn, but I will," agreed King. "I've even been taking some tours of the borough, getting to know the neighborhood, finding the restaurants, figuring out the subway system."

Johnson and King were part of an event in which the Brooklyn Nets unveiled their team logo and merchandise at Modell’s Sporting Goods on Flatbush Ave., across the street from Barclays Center, now under construction but due to open for the 2012-13 NBA season.

The team’s black-and-white color scheme and logos — one a '"B" in a basketball surrounded by the phrase Brooklyn New York that harkens back to the days of baseball's Brooklyn Dodgers; the other a shield with Nets and the "B" basketball positioned over the word Brooklyn — were created by Jay-Z, the award-winning musician, producer and entrepreneur who has a minority interest in the franchise.

The 18,000-seat Barclays Center is scheduled to open Sept. 28 with a concert headlined by Jay-Z.

That, however, may be less of a priority than putting together a winning team and immersing the franchise into the community. On the court, the NBA's Nets left New Jersey after 35 years with a whimper. The team's record this season was 22-44, following seasons of 24-58 (2010-11) and 12-70 (2009-10).

But off the court, the march to Brooklyn has come with a bang.

"It's taken a long time for us to get here, but it's a sweet day for the organization," said Brett Yormark, CEO of the Nets. "Brooklyn finally has a team they can rally around, and we'll make them proud. It's all about Brooklyn and we're all in. This is the start of something special."

Although it was the merchandise — including various T-shirts, hats, shorts and other paraphernalia — that took center stage in Modell's, it was the team's plan to become a legitimate part of the neighborhood on which management focused. This week, the team is overseeing events throughout the community, anchored by a 40-foot mobile unit that converts to a hoops-shooting, music-playing, videogame center.

"This is something that Billy and I and the owners have talked about for a long time, and to see it come to pass is thrilling," said Johnson. "Through some of our hard times last season with injuries, playing in what basically was a transient building (Prudential Center), knowing that we were going to Brooklyn was something that really gave us hope. Now, we are glad to be in Brooklyn."

King agreed. "The move from New Jersey to Brooklyn has been two-fold: Brooklyn knew we were coming, New Jersey knew we were leaving. So the hardest part has been the last few years of transition. Now we are really going to be 100% a part of Brooklyn 100% of the time. What I like about Brooklyn are the neighborhoods. People walk around, they know each other. That's the great thing about it. We are in a borough, a neighborhood, that has a great history. It has grew pride. We want to be part of it."

The franchise has no shortage of marketing and sponsorship partners. At the new arena, in addition to naming rights partner Barclays, founding partners include EmblemHealth, MetroPCS, Ticketmaster, TicketsNow, Cushman & Wakefield, Stoli and Foxwoods Resort/Casino. Legacy partners include adidas, Apollo Jets, Anheuser-Busch (Budweiser), Coca-Cola and Haier.

You'll also find a lot of Brooklyn on the marketing roster: Brooklyn Water Bagel, Long Island Univeristy-Brooklyn, Marriott Brooklyn, Maimonides Medical Center and Modell's.

"When it comes to our marketing partners and sponsors, everyone is excited about this," said Yormark. "Our suites are more than 75% sold out; sponsorship has more than tripled what we did our last year in New Jersey."

"Brooklyn knew we were coming, New Jersey knew we were leaving. So the hardest part has been the last few years of transition." — Billy King

Modell’s CEO Mitchell Modell wouldn't discuss sales numbers, but said the alliance as the team's official sports retailer was a slam-dunk for both sides. "Any time a team changes logos, changes cities, changes states, it's phenomenal [for business]," stated Modell. "It brings new excitement. The fact that we are right across the street from Barclays Center, we are undergoing a major renovation to make this our flagship store. Beyond the merchandise at all Modell's we have other plans with the Nets that we will be announcing. They have a great product. It may take time. But good things will happen. They'll be here, we'll be here for a while."

Brooklyn Nets merchandise is now available at Modell’s outlets in all New York metropolitan area locations, the NBA Store on Fifth Avenue and online at the Nets Web site. For the record, Brook Lopez, who was part of the Modell's event, was the first Nets player to put on a hat with the new Brooklyn logo.

However, Brooklyn Borough President Marty Markowitz has a bigger vision. "I love the logo and [merchandise], but as they say in Brooklyn: Waddehvah! As long as it reads 'Brooklyn.' "

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