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QUICK HITS

• Weekend Box Office via Comscore: 
1. Tyler Perry's Boo 2! A Madea Halloween $21.6M
2. Geostorm $13.3M
3. Happy Death Day $9.4M
4. Blade Runner 2049 $7.2M
5. Only The Brave - Sony $6M
6. The Foreigner $5.5M
7. It $3.5M
8. The Snowman 3.4M
9. American Made $3.2M
10. Kingsman: The Golden Circle $3M

• The NFL has unveiled the Super Bowl Ticket Giveaway, an initiative this season to "surprise fans across the country with an invitation to attend Super Bowl LII in Minnesota on February 4, 2018. A total of 500 free tickets will be distributed under the program as a way to give back to dedicated NFL fans and provide them with a once-in-a-lifetime experience."
• Farmers Insurance has extended its alliance with PGA TOUR player Rickie Fowler for three years (2018-2020).  Fowler has been a brand ambassador since 2012. Fowler has been featured in the Farmers "We Know From Experience" advertising campaign, including the recent "Chauffeur Terrier" television commercial, along with other digital marketing platforms.

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Hottest Marketing Event Oct. 2017
 
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KEEPING SCORE

MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

BUY SELL

NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Friday
Oct092015

Thanks To Foot Locker Twitter Challenge, Fans Score When NBA's Harden Misses

By Barry Janoff

October 9, 2015: James Harden yesterday made good on his Foot Locker-driven "Play My Tweet" challenge, taking a series of shots attached to specific requests, then performing the requests on the shots he missed.

Among the missed-shot requests that he carried out were doing the "stanky leg" dance, taking a selfie with a camel, riding a tricycle while eating ice cream and wearing a clown nose, singing "I'm a Little Teapot," making a prank call to a teammate, recreating Michael Jackson's "moonwalk" move and getting a guy a car.

Among the more altruistic challenges that Harden did was to donate $50,000 to a the Salem (Va.) Veterans Affairs Hospital.

Harden, the NBA all-star point guard for the Houston Rockets, actually made some shots, so he didn't have to wear a chicken suit or put on pajamas.

One request he carried out, even though he made the shot, was to appear at a Houston school, which he did in a pre-taped spot with ESPN's Kenny Mayne, who was hosting the Foot Locker "Play My Tweet" challenge (and unsuccessfully trying to defend Harden).

Mayne ultimately had to participate in one request, in which he missed a series of shots going one-on-one with Harden and having a pile of cooked spaghetti dumped on his head.

The people whose requests were selected by Foot Locker were in attendance in a Houston gym, including the guy who tweeted Harden, "Buy me a car." When Harden missed, he and Mayne took the guy outside so he could claim his prize, which turned out to be a junker.

"I can't let him drive that," said a genuinely upset Harden. When told that the car cost about $900, Harden offered the guy cash instead of the clunker.

At Harden's request, no one asked him to shave off his trademark beard.

Harden appeared to be wearing adidas, with whom he recently signed a 13-year, $200 million deal, for the first time in a national campaign.

The challenge aired live via Foot Locker's YouTube channel and Twitter page.

"Foot Locker has had a great deal of fun teaming up with James Harden for past engaging games with fans. We're excited to take that engagement to the next level with the 'Play My Tweet' challenge," Stacy Cunningham, evp-marketing for Foot Locker, said in a statement. "Harden is an entertaining, talented NBA star and we're eager to see what fun requests he will fulfill on behalf of fans across the country."

According to Harden, "Working with Foot Locker gives me the opportunity to engage with fans in a creative and fun way. "I'm excited to see what the fans want me to do."

Unfortunately for him, some of his missed shots meant that his thoughts going into the challenge did not pan out. "I hope I won't be doing anything too embarrassing."

Foot Locker's lead agency is BBDO, NY.

Harden Takes On (Almost) All Challenges In Foot Locker's Twitter Campaign

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