Top
POLL POSITION
Best Marketing Events March 2017
 
pollcode.com free polls
KEEPING SCORE

MLB OPENING DAYS SCHEDULE

Sunday April 2
• NY Yankees @ Tampa Bay Rays 1 PM ET ESPN
• SF Giants @ Arizona Diamondbacks 4 PM ET ESPN 2
• Chicago Cubs @ St. Louis Cardinals 8:35 PM  ET ESPN

Monday April 3
• Miami Marlins @ Washington National
• Atlanta Braves @ NY Mets 1 PM ET ESPN
• Pittsburgh Pirates @ Boston Red Sox
• Colorado Rockies @ Milwaukee Brewers
• Toronto Blue Jays @ Baltimore Orioles
• Detroit Tigers @ Chicago White Sox
• KC Royals @ Minnesota Twins
• Philadelphia Phillies @ Cincinnati Reds
• San Diego Padres @ LA Dodgers 4 PM ET ESPN
• Cleveland Indians @ Texas Rangers
• Seattle Mariners @ Houston Astros
• LA Angels @ Oakland Athletics 10 PM ET ESPN 2

WHAT YOU SAY!?

iSpot Top Ten Spenders Past Week (March 19-25/Lead Spot)
*NCAA Official Partner
• Geico $28.4M Hail, Caesar Salad
• AT&T Wireless* $17.8M Unlimited Comes To Life
• Verizon $17.4M Drop The Mic
• Coca-Cola* $16.5M Blackout
• AT&T TV/Internet* $14.2M Sales Review
• Samsung Mobile $13.7M The Rest of Us
• Warner Bros. $13.6M CHiPs
• Buick* $13.3M More Than You Expected
• Progressive $13.2M Mommeostasis
• Ford $12.5M Truck of the Year 
Source iSpot.TV

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Friday
Oct092015

Thanks To Foot Locker Twitter Challenge, Fans Score When NBA's Harden Misses

By Barry Janoff

October 9, 2015: James Harden yesterday made good on his Foot Locker-driven "Play My Tweet" challenge, taking a series of shots attached to specific requests, then performing the requests on the shots he missed.

Among the missed-shot requests that he carried out were doing the "stanky leg" dance, taking a selfie with a camel, riding a tricycle while eating ice cream and wearing a clown nose, singing "I'm a Little Teapot," making a prank call to a teammate, recreating Michael Jackson's "moonwalk" move and getting a guy a car.

Among the more altruistic challenges that Harden did was to donate $50,000 to a the Salem (Va.) Veterans Affairs Hospital.

Harden, the NBA all-star point guard for the Houston Rockets, actually made some shots, so he didn't have to wear a chicken suit or put on pajamas.

One request he carried out, even though he made the shot, was to appear at a Houston school, which he did in a pre-taped spot with ESPN's Kenny Mayne, who was hosting the Foot Locker "Play My Tweet" challenge (and unsuccessfully trying to defend Harden).

Mayne ultimately had to participate in one request, in which he missed a series of shots going one-on-one with Harden and having a pile of cooked spaghetti dumped on his head.

The people whose requests were selected by Foot Locker were in attendance in a Houston gym, including the guy who tweeted Harden, "Buy me a car." When Harden missed, he and Mayne took the guy outside so he could claim his prize, which turned out to be a junker.

"I can't let him drive that," said a genuinely upset Harden. When told that the car cost about $900, Harden offered the guy cash instead of the clunker.

At Harden's request, no one asked him to shave off his trademark beard.

Harden appeared to be wearing adidas, with whom he recently signed a 13-year, $200 million deal, for the first time in a national campaign.

The challenge aired live via Foot Locker's YouTube channel and Twitter page.

"Foot Locker has had a great deal of fun teaming up with James Harden for past engaging games with fans. We're excited to take that engagement to the next level with the 'Play My Tweet' challenge," Stacy Cunningham, evp-marketing for Foot Locker, said in a statement. "Harden is an entertaining, talented NBA star and we're eager to see what fun requests he will fulfill on behalf of fans across the country."

According to Harden, "Working with Foot Locker gives me the opportunity to engage with fans in a creative and fun way. "I'm excited to see what the fans want me to do."

Unfortunately for him, some of his missed shots meant that his thoughts going into the challenge did not pan out. "I hope I won't be doing anything too embarrassing."

Foot Locker's lead agency is BBDO, NY.

Harden Takes On (Almost) All Challenges In Foot Locker's Twitter Campaign

Back to Home Page