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POLL POSITION
Sports Marketer of the Year
 
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QUICK HITS

• Winter Games Brand Awareness
Which of the following brands have you seen an ad for in the past two weeks during Winter Olympics?
1. Coca-Cola 45.4
2. Liberty Mutual 25.3
3. Samsung 24.5
4. NBC 23.7
5. Chobani 16.3
6. United 14.4
7. NBCSN 10.9
8. Intel 9.1
9. Dow 3.2
10. Panasonic 2.9
SOURCE YouGov

• This wknd all 30 MLB teams (including players, coaches, managers and umpires) will wear caps to honor before games, with option to wear the caps  in-game. Players will sign caps and auction them to raise money for Broward Education Foundation to benefit the official Victims' Fund.

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Top Selling MLS Player Jerseys
1. Miguel Almirón Atlanta United
2. Bastian Schweinsteiger Chicago Fire
3. Josef Martínez Atlanta United
4. Jordan Morris Seattle Sounders
5. David Villa NYCFC
6. Clint Dempsey Seattle Sounders
7. Sebastian Giovinco Toronto FC
8. Kaká Orlando City FC
9. Andrea Pirlo NYCFC
10. Nicolás Lodeiro Seattle Sounders
SOURCE MLS STORE

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MLB: Stoneman Douglas Winter Games Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Friday
Oct092015

Thanks To Foot Locker Twitter Challenge, Fans Score When NBA's Harden Misses

By Barry Janoff

October 9, 2015: James Harden yesterday made good on his Foot Locker-driven "Play My Tweet" challenge, taking a series of shots attached to specific requests, then performing the requests on the shots he missed.

Among the missed-shot requests that he carried out were doing the "stanky leg" dance, taking a selfie with a camel, riding a tricycle while eating ice cream and wearing a clown nose, singing "I'm a Little Teapot," making a prank call to a teammate, recreating Michael Jackson's "moonwalk" move and getting a guy a car.

Among the more altruistic challenges that Harden did was to donate $50,000 to a the Salem (Va.) Veterans Affairs Hospital.

Harden, the NBA all-star point guard for the Houston Rockets, actually made some shots, so he didn't have to wear a chicken suit or put on pajamas.

One request he carried out, even though he made the shot, was to appear at a Houston school, which he did in a pre-taped spot with ESPN's Kenny Mayne, who was hosting the Foot Locker "Play My Tweet" challenge (and unsuccessfully trying to defend Harden).

Mayne ultimately had to participate in one request, in which he missed a series of shots going one-on-one with Harden and having a pile of cooked spaghetti dumped on his head.

The people whose requests were selected by Foot Locker were in attendance in a Houston gym, including the guy who tweeted Harden, "Buy me a car." When Harden missed, he and Mayne took the guy outside so he could claim his prize, which turned out to be a junker.

"I can't let him drive that," said a genuinely upset Harden. When told that the car cost about $900, Harden offered the guy cash instead of the clunker.

At Harden's request, no one asked him to shave off his trademark beard.

Harden appeared to be wearing adidas, with whom he recently signed a 13-year, $200 million deal, for the first time in a national campaign.

The challenge aired live via Foot Locker's YouTube channel and Twitter page.

"Foot Locker has had a great deal of fun teaming up with James Harden for past engaging games with fans. We're excited to take that engagement to the next level with the 'Play My Tweet' challenge," Stacy Cunningham, evp-marketing for Foot Locker, said in a statement. "Harden is an entertaining, talented NBA star and we're eager to see what fun requests he will fulfill on behalf of fans across the country."

According to Harden, "Working with Foot Locker gives me the opportunity to engage with fans in a creative and fun way. "I'm excited to see what the fans want me to do."

Unfortunately for him, some of his missed shots meant that his thoughts going into the challenge did not pan out. "I hope I won't be doing anything too embarrassing."

Foot Locker's lead agency is BBDO, NY.

Harden Takes On (Almost) All Challenges In Foot Locker's Twitter Campaign

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