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QUICK HITS

• The NBA London Game 2019 will feature a regular-season game between the Washington Wizards and the New York Knicks in The O2 on Thursday, Jan. 17. Marketing partners include Foot Locker, Gatorade, Nike, SAP and Tissot, with additional partners to be unveiled in the coming months.

• The Denver Broncos home field is getting a temporary name change to Broncos Stadium at Mile High. It had been Sports Authority Field at Mile High, but the national sporting goods retailer, which had been based in Englewood, Col., ceased operations in July 2016. A search for a more permanent naming rights holder is currently underway.

• Per AP Sports: Burger King in Russia ran a promotion on social media offering a lifetime supply of Whoppers to any women who become pregnant by World Cup players. The offer was then deleted, In a statement Wednesday to AP, Burger King said, “We are sorry about the clearly offensive promotion that the team in Russia launched online. (It) does not reflect our brand or our values and we are taking steps to ensure this type of activity does not happen again.”

• The PGA TOUR has signed a deal with Facebook to distribute exclusive Saturday and Sunday live competition coverage, on a free basis, from eight tournaments leading into the FedExCup Playoffs for the 2017-18 season. Airing on Facebook Watch in the U.S., coverage begins at the Travelers Championship on June 23-24. Other events in 2018 include: Quicken Loans National; A Military Tribute at The Greenbrier; John Deere Classic; RBC Canadian Open; World Golf Championships-Bridgestone Invitational; Wyndham Championship; and The Northern Trust.

KEEPING SCORE

MLB has released the leaders by position for the 2018 All-Star Game (as of June 19), with voting sponsored by Camping World. (Voting ends July 5 at 11:59 PM ET.)

American League: 1B José Abreu (Chicago White Sox), 2B José Altuve (Houston Astros), SS Manny Machado (Baltimore Orioles), 3B  José Ramirez (Cleveland Indians); OF Mike Trout (Los Angeles Angels). Aaron Judge (New York Yankees), Mookie Betts (Boston Red Sox); Wilson Ramos (Tampa Bay Rays), Gary Sanchez (New York Yankees); DH Victor Martinez (Detroit Tigers).

National League: 1B Freddie Freeman (Atlanta Braves), 2B Ozhaino Albies (Atlanta Braves), SS Brandon Crawford (San Francisco Giants), 3B Nolan Arenado (Colorado Rockies); OF Matt Kemp (Los Angeles Dodgers), Nick Markakis (Atlanta Braves), Bryce Harper (Washington Nationals); C Wilson Contreras (Chicago Cubs),Buster Posey (San Francisco Giants).

BUY SELL

WEEKEND BOX OFFICE (June 15-17)

1. Incredibles 2 - Disney - $180 M ($231.5M worldwide)
2. Ocean's 8 - Warner Bros. - $19.6M
3. Tag - Warner Bros. - $14.6M
4. Solo: A Star Wars Story - Disney - $9.1M
5. Deadpool 2 - 20th Century Fox - $8.8M
6. Hereditary - A24 - $7M
7. Superfly - Sony - $6.3M
8. Avengers: Infinity War - Disney - $5.3M
9. Adrift - STX Entertainment - $2.1M
10. Book Club - Paramount - $1.9M
11. A Wrinkle In Time - Disney - $1.8M
12. Gotti - Vertical Entertainment - $1.7M

NOTE: Jurassic World: Fallen Kingdom - Universal $173.6M international (opens in U.S. June 22)

SOURCE: COMSCORE.com

SEARCH

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Showtime: Jim Carrey World Cup Ads Below

COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Jul152015

Kyrie Irving Slips Into PSD Underwear, Joins LeBron, Marshawn Lynch As Investors

By Barry Janoff

July 15, 2015: With many NBA players as fashion conscious off the court as they are skilled on it, it is no surprise that such stars as LeBron James, Russell Westbrook, Stephen Curry, Dwyane Wade and Derrick Rose have added clothing and accessory lines to their business and endorsement portfolios.

The latest to join the roster is Kyrie Irving of the Cleveland Cavaliers, who has signed a deal to become an endorser and investor in premium underwear brand PSD.

According to Los Angeles-based PSD, which was founded in 2008 by Curtis and Ryan Flaitz, in addition to appearing in multi-media marketing, Irving will design a new collection of PSD products each season and also serve the company as a trend spotter.

In addition to Irving, PSD said it has aligned with other NBA and NFL players as investors and supporters, including Irving's Cavaliers' teammates James and Mike Miller, Chandler Parsons of the Dallas Mavericks, Seattle Seahawks running back Marshawn Lynch and Steve Johnson of the San Francisco 49ers.

Financial terms of the deals with Irving and the other athletes were not released.

Irving also has deals that include Nike and Pepsi (for whom he has starred in a series of commercials as "Uncle Drew").

PSD said it would debut Irving's initial signature collection in August.

Marketing support, to include Internet and social media, will come with the tagline, "Wear Your Life."

"Kyrie has an amazing eye for fashion and his style is always on display at press conferences and events," PSD President Curt Flaitz said in a statement. "Having a genuine, well-liked, stylish guy like Kyrie as an equity partner is tremendous for PSD."

Irving's collection for PSD will include a series of six custom boxer briefs. The brand is available in specialty boutiques and retailers such as Champs, Foot Action, East Bay and Shoe Palace.

According to Irving, "When Curt approached me about getting more involved with PSD, it was an easy decision since I already wear the brand and love the style and comfort."

Irving, who was NBA Rookie of the Year with Cleveland in 2011-12, was a major force behind the Cavaliers reaching the NBA Finals last season, ultimately being forced out of the series against the Golden State Warriors due to a fractured left knee suffered in Game 1. The point guard has averaged 21 PPG and more then 460 assists per season.

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