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QUICK HITS

• Weekend Box Office via Comscore: 
1. Tyler Perry's Boo 2! A Madea Halloween $21.6M
2. Geostorm $13.3M
3. Happy Death Day $9.4M
4. Blade Runner 2049 $7.2M
5. Only The Brave - Sony $6M
6. The Foreigner $5.5M
7. It $3.5M
8. The Snowman 3.4M
9. American Made $3.2M
10. Kingsman: The Golden Circle $3M

• The NFL has unveiled the Super Bowl Ticket Giveaway, an initiative this season to "surprise fans across the country with an invitation to attend Super Bowl LII in Minnesota on February 4, 2018. A total of 500 free tickets will be distributed under the program as a way to give back to dedicated NFL fans and provide them with a once-in-a-lifetime experience."
• Farmers Insurance has extended its alliance with PGA TOUR player Rickie Fowler for three years (2018-2020).  Fowler has been a brand ambassador since 2012. Fowler has been featured in the Farmers "We Know From Experience" advertising campaign, including the recent "Chauffeur Terrier" television commercial, along with other digital marketing platforms.

POLL POSITION
Hottest Marketing Event Oct. 2017
 
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KEEPING SCORE

MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

BUY SELL

NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Jul152015

Kyrie Irving Slips Into PSD Underwear, Joins LeBron, Marshawn Lynch As Investors

By Barry Janoff

July 15, 2015: With many NBA players as fashion conscious off the court as they are skilled on it, it is no surprise that such stars as LeBron James, Russell Westbrook, Stephen Curry, Dwyane Wade and Derrick Rose have added clothing and accessory lines to their business and endorsement portfolios.

The latest to join the roster is Kyrie Irving of the Cleveland Cavaliers, who has signed a deal to become an endorser and investor in premium underwear brand PSD.

According to Los Angeles-based PSD, which was founded in 2008 by Curtis and Ryan Flaitz, in addition to appearing in multi-media marketing, Irving will design a new collection of PSD products each season and also serve the company as a trend spotter.

In addition to Irving, PSD said it has aligned with other NBA and NFL players as investors and supporters, including Irving's Cavaliers' teammates James and Mike Miller, Chandler Parsons of the Dallas Mavericks, Seattle Seahawks running back Marshawn Lynch and Steve Johnson of the San Francisco 49ers.

Financial terms of the deals with Irving and the other athletes were not released.

Irving also has deals that include Nike and Pepsi (for whom he has starred in a series of commercials as "Uncle Drew").

PSD said it would debut Irving's initial signature collection in August.

Marketing support, to include Internet and social media, will come with the tagline, "Wear Your Life."

"Kyrie has an amazing eye for fashion and his style is always on display at press conferences and events," PSD President Curt Flaitz said in a statement. "Having a genuine, well-liked, stylish guy like Kyrie as an equity partner is tremendous for PSD."

Irving's collection for PSD will include a series of six custom boxer briefs. The brand is available in specialty boutiques and retailers such as Champs, Foot Action, East Bay and Shoe Palace.

According to Irving, "When Curt approached me about getting more involved with PSD, it was an easy decision since I already wear the brand and love the style and comfort."

Irving, who was NBA Rookie of the Year with Cleveland in 2011-12, was a major force behind the Cavaliers reaching the NBA Finals last season, ultimately being forced out of the series against the Golden State Warriors due to a fractured left knee suffered in Game 1. The point guard has averaged 21 PPG and more then 460 assists per season.

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