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QUICK HITS

• Reebok has named Melanie Boulden vp-marketing to lead Reebok’s global marketing strategy and execution. Boulden was most recently svp-global marketing for Crayola. “What’s most exciting is that Reebok today is a brand with a truly inspirational message and purpose,” said Boulden.

• The Kansas City Chiefs and Los Angeles Rams will play in Estadio Azteca, Mexico City, on Monday Night Football, Nov. 19 (8:30 PM ET) on ESPN.

• Jon Gruden’s first game as head coach for the Oakland Raiders in 2018 after spending the past nine seasons as ESPN’s Monday Night Football analyst, will be Sept. 10 on ESPN’s Monday Night Football. This will also be the first Monday Night Football game in Oakland since the opening week of the 2012 NFL season.

KEEPING SCORE

Top Selling NBA Footwear
1. LeBron James Nike
2. Under Armour Footwear
3. Chris Paul Nike Jordan
4. Kevin Durant Nike
5. Converse Shoes
6. Slide Sandals
7. Carmelo Anthony Nike Jordan
8. Stephen Curry Under Armour
9. Jordan Shoes
10. Stance Socks

SOURCE Store.NBA.com

BUY SELL

WEEKEND BOX OFFICE (April 20-22)
1. A Quiet Place $22M
2. Rampage $21M
3. I Feel Pretty $16.2M
4. Super Troopers 2 $14.7M
5. Blumhouse's Truth or Dare $7.9M
6. Ready Player One $7.5M
7. Blockers $6.9M
8. Black Panther $4.6M
9. Traffik $3.9M
10. Isle of Dogs $3.4M
SOURCE COMSCORE

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Jul152015

Kyrie Irving Slips Into PSD Underwear, Joins LeBron, Marshawn Lynch As Investors

By Barry Janoff

July 15, 2015: With many NBA players as fashion conscious off the court as they are skilled on it, it is no surprise that such stars as LeBron James, Russell Westbrook, Stephen Curry, Dwyane Wade and Derrick Rose have added clothing and accessory lines to their business and endorsement portfolios.

The latest to join the roster is Kyrie Irving of the Cleveland Cavaliers, who has signed a deal to become an endorser and investor in premium underwear brand PSD.

According to Los Angeles-based PSD, which was founded in 2008 by Curtis and Ryan Flaitz, in addition to appearing in multi-media marketing, Irving will design a new collection of PSD products each season and also serve the company as a trend spotter.

In addition to Irving, PSD said it has aligned with other NBA and NFL players as investors and supporters, including Irving's Cavaliers' teammates James and Mike Miller, Chandler Parsons of the Dallas Mavericks, Seattle Seahawks running back Marshawn Lynch and Steve Johnson of the San Francisco 49ers.

Financial terms of the deals with Irving and the other athletes were not released.

Irving also has deals that include Nike and Pepsi (for whom he has starred in a series of commercials as "Uncle Drew").

PSD said it would debut Irving's initial signature collection in August.

Marketing support, to include Internet and social media, will come with the tagline, "Wear Your Life."

"Kyrie has an amazing eye for fashion and his style is always on display at press conferences and events," PSD President Curt Flaitz said in a statement. "Having a genuine, well-liked, stylish guy like Kyrie as an equity partner is tremendous for PSD."

Irving's collection for PSD will include a series of six custom boxer briefs. The brand is available in specialty boutiques and retailers such as Champs, Foot Action, East Bay and Shoe Palace.

According to Irving, "When Curt approached me about getting more involved with PSD, it was an easy decision since I already wear the brand and love the style and comfort."

Irving, who was NBA Rookie of the Year with Cleveland in 2011-12, was a major force behind the Cavaliers reaching the NBA Finals last season, ultimately being forced out of the series against the Golden State Warriors due to a fractured left knee suffered in Game 1. The point guard has averaged 21 PPG and more then 460 assists per season.

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