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deal w O via the NFL Players Inc. licensing- unit. "Since partnering in 2013, and have helped nearly 1,000 players connect with hundreds of brands to share campaigns, reaching more than 1 billion fans worldwide."

• The has named Shenzhen, as the host city for 2019-2028, a deal that includes the building of a 12K-seat venue, and doubling the prize money to $14M for the Top 8 singles players and Top 8 doubles teams.

• Overwatch League said that its first week of competition drew more than 10 million viewers via Twitch, MLG, and Chinese streaming partners ZhanQi TV, NetEase CC and Panda TV. Opening day had an average audience per minute of 408,000.

• Coca-Cola, International Speedway Corp. and Nascar have signed an extension to their partnerships under which Coca-Cola, would "continue its deep-rooted history in the sport by engaging racing fans across Nascar’s three national series and 12 ISC-operated race tracks" and events including the Coca-Cola 600 and the Coca-Cola 400. Coca-Cola-sponsored drivers include Austin Dillon, Denny Hamlin, Kyle Larson, Joey Logano, Ryan Newman, Daniel Suarez and Darrell “Bubba” Wallace Jr. Coca-Cola said it "has been involved with stock car racing for 50 years," and became an official partner with Nascar in 1998.

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Most Popular NBA Jerseys (Oct.-Dec. 2017)
1. Stephen Curry, Golden State Warriors
2. LeBron James, Cleveland Cavaliers
3. Kevin Durant, Golden State Warriors
4. Giannis Antetokounmpo, Milwaukee Bucks
5. Kristaps Porzingis, New York Knicks
6. Joel Embiid, Philadelphia 76ers
7. Russell Westbrook, Oklahoma City Thunder
8. Ben Simmons, Philadelphia 76ers
9. Kawhi Leonard, San Antonio Spurs
10. James Harden, Houston Rockets
11. Lonzo Ball, Los Angeles Lakers
12. Kyrie Irving, Boston Celtics
13. Klay Thompson, Golden State Warriors
14. Damian Lillard, Portland Trail Blazers
15. Jimmy Butler, Minnesota Timberwolves

Most Popular Team Merchandise
1. Golden State Warriors
2. Cleveland Cavaliers
3. Philadelphia 76ers
4. Los Angeles Lakers
5. New York Knicks
6. Milwaukee Bucks
7. Boston Celtics
8. San Antonio Spurs
9. Chicago Bulls
10. Oklahoma City Thunder
Source: NBAStore.com

The 67th NBA All-Star Game will take place on Sunday, Feb. 18 at Staples Center in Los Angeles. TNT will televise (8 PM ET)

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2018 NBA All-Star Game

East Starters: Giannis Antetokounmpo, DeMar DeRozan, Kyrie Irving, LeBron James, Joel Embiid
West Starters: Kevin Durant, Stephen Curry, Anthony Davis, James Harden, DeMarcus Cousins
The All-Star teams will still feature 12 players from each conference, but the captains — James and Curry — will select the team rosters without regard for conference affiliation.

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Jul152015

Kyrie Irving Slips Into PSD Underwear, Joins LeBron, Marshawn Lynch As Investors

By Barry Janoff

July 15, 2015: With many NBA players as fashion conscious off the court as they are skilled on it, it is no surprise that such stars as LeBron James, Russell Westbrook, Stephen Curry, Dwyane Wade and Derrick Rose have added clothing and accessory lines to their business and endorsement portfolios.

The latest to join the roster is Kyrie Irving of the Cleveland Cavaliers, who has signed a deal to become an endorser and investor in premium underwear brand PSD.

According to Los Angeles-based PSD, which was founded in 2008 by Curtis and Ryan Flaitz, in addition to appearing in multi-media marketing, Irving will design a new collection of PSD products each season and also serve the company as a trend spotter.

In addition to Irving, PSD said it has aligned with other NBA and NFL players as investors and supporters, including Irving's Cavaliers' teammates James and Mike Miller, Chandler Parsons of the Dallas Mavericks, Seattle Seahawks running back Marshawn Lynch and Steve Johnson of the San Francisco 49ers.

Financial terms of the deals with Irving and the other athletes were not released.

Irving also has deals that include Nike and Pepsi (for whom he has starred in a series of commercials as "Uncle Drew").

PSD said it would debut Irving's initial signature collection in August.

Marketing support, to include Internet and social media, will come with the tagline, "Wear Your Life."

"Kyrie has an amazing eye for fashion and his style is always on display at press conferences and events," PSD President Curt Flaitz said in a statement. "Having a genuine, well-liked, stylish guy like Kyrie as an equity partner is tremendous for PSD."

Irving's collection for PSD will include a series of six custom boxer briefs. The brand is available in specialty boutiques and retailers such as Champs, Foot Action, East Bay and Shoe Palace.

According to Irving, "When Curt approached me about getting more involved with PSD, it was an easy decision since I already wear the brand and love the style and comfort."

Irving, who was NBA Rookie of the Year with Cleveland in 2011-12, was a major force behind the Cavaliers reaching the NBA Finals last season, ultimately being forced out of the series against the Golden State Warriors due to a fractured left knee suffered in Game 1. The point guard has averaged 21 PPG and more then 460 assists per season.

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