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QUICK HITS

• The NBA London Game 2019 will feature a regular-season game between the Washington Wizards and the New York Knicks in The O2 on Thursday, Jan. 17. Marketing partners include Foot Locker, Gatorade, Nike, SAP and Tissot, with additional partners to be unveiled in the coming months.

• The Denver Broncos home field is getting a temporary name change to Broncos Stadium at Mile High. It had been Sports Authority Field at Mile High, but the national sporting goods retailer, which had been based in Englewood, Col., ceased operations in July 2016. A search for a more permanent naming rights holder is currently underway.

• Per AP Sports: Burger King in Russia ran a promotion on social media offering a lifetime supply of Whoppers to any women who become pregnant by World Cup players. The offer was then deleted, In a statement Wednesday to AP, Burger King said, “We are sorry about the clearly offensive promotion that the team in Russia launched online. (It) does not reflect our brand or our values and we are taking steps to ensure this type of activity does not happen again.”

• The PGA TOUR has signed a deal with Facebook to distribute exclusive Saturday and Sunday live competition coverage, on a free basis, from eight tournaments leading into the FedExCup Playoffs for the 2017-18 season. Airing on Facebook Watch in the U.S., coverage begins at the Travelers Championship on June 23-24. Other events in 2018 include: Quicken Loans National; A Military Tribute at The Greenbrier; John Deere Classic; RBC Canadian Open; World Golf Championships-Bridgestone Invitational; Wyndham Championship; and The Northern Trust.

KEEPING SCORE

MLB has released the leaders by position for the 2018 All-Star Game (as of June 19), with voting sponsored by Camping World. (Voting ends July 5 at 11:59 PM ET.)

American League: 1B José Abreu (Chicago White Sox), 2B José Altuve (Houston Astros), SS Manny Machado (Baltimore Orioles), 3B  José Ramirez (Cleveland Indians); OF Mike Trout (Los Angeles Angels). Aaron Judge (New York Yankees), Mookie Betts (Boston Red Sox); Wilson Ramos (Tampa Bay Rays), Gary Sanchez (New York Yankees); DH Victor Martinez (Detroit Tigers).

National League: 1B Freddie Freeman (Atlanta Braves), 2B Ozhaino Albies (Atlanta Braves), SS Brandon Crawford (San Francisco Giants), 3B Nolan Arenado (Colorado Rockies); OF Matt Kemp (Los Angeles Dodgers), Nick Markakis (Atlanta Braves), Bryce Harper (Washington Nationals); C Wilson Contreras (Chicago Cubs),Buster Posey (San Francisco Giants).

BUY SELL

WEEKEND BOX OFFICE (June 15-17)

1. Incredibles 2 - Disney - $180 M ($231.5M worldwide)
2. Ocean's 8 - Warner Bros. - $19.6M
3. Tag - Warner Bros. - $14.6M
4. Solo: A Star Wars Story - Disney - $9.1M
5. Deadpool 2 - 20th Century Fox - $8.8M
6. Hereditary - A24 - $7M
7. Superfly - Sony - $6.3M
8. Avengers: Infinity War - Disney - $5.3M
9. Adrift - STX Entertainment - $2.1M
10. Book Club - Paramount - $1.9M
11. A Wrinkle In Time - Disney - $1.8M
12. Gotti - Vertical Entertainment - $1.7M

NOTE: Jurassic World: Fallen Kingdom - Universal $173.6M international (opens in U.S. June 22)

SOURCE: COMSCORE.com

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Showtime: Jim Carrey World Cup Ads Below

COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Aug132013

A Rose By Any Other Name: Moda Health Gets Naming Rights To NBA Venue

By Barry Janoff

August 13, 2013: It's not at the financial level of the recent deals that saw AT&T get naming rights to the Dallas Cowboys home stadium or Levi's acquire rights to the new venue being built for the San Francisco 49ers.

But it is a big deal in Portland and the NBA.

The Portland Trail Blazers on Tuesday unveiled a ten-year deal with insurance provider Moda Health to rename the Rose Garden the Moda Center.

Financial terms were not disclosed. In comparison to the AT&T deal in Dallas and the Levi's deal with 49ers — put at $17-$19 million and $11 million, per year, respectively, by industry analysts — this one likely will come closer to the approximate $1.5-$2.5 million per year that Sleep Train Mattress Centers paid late last year for naming rights to the Sacramento Kings venue.

The top naming rights deal in the NBA goes to Barclays Center, home to the Brooklyn (NY) Nets, at $10 million a year.

Transformation of the renamed arena would "begin immediately, with new signage and other visual elements being added gradually," according to the team. New graphics for the home court surface would debut in time for Portland’s 2013-14 regular season home opener, Nov. 2, versus the defending Western Conference champion San Antonio Spurs, per Blazers president Chris McGowan.

The new logo will keep ties to the past by incorporating a rose, a reference to Portland's nickname, the Rose City. Team owner Paul Allen, whose company, Vulcan Inc., owns the building, named the facility the Rose Garden when it opened in 1995.

“These are the types of deals [that] raise an organization to the next level. The Rose Garden put us on the map. Moda Center is going to take us to the future.”

McGowan and Dr. William Johnson, president of Moda Health, said at a press conference that the alliance extends well beyond naming rights and arena signage. Moda plans to involve healthy kids and healthy living initiatives, improve the food and beverage offerings in the arena and reinvest in the surrounding Rose Quarter neighborhood to make it a cultural hub.

“Since our company was founded in 1955, we’ve invested in projects that create healthy people and healthy places,” said Johnson said during the press conference. “This partnership reaffirms our commitment to this community as we invite people now to join us in creating in the heart of our city a neighborhood that celebrates healthy urban living. We know that together we can be more. Be better.”

According to McGowan, “These are the types of deals you have to do to raise an organization to the next level. The Rose Garden is not going away. The Rose Garden put us on the map. Moda Center is going to take us to the future.”

PHOTO: Courtesy Portland Trail Blazers

Levi's Name A Good Fit With San Francisco 49ers Stadium

AT&T Dials Into Deal For Dallas Cowboys Venue Naming Rights

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