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QUICK HITS

• Weekend Box Office via Comscore: 
1. Tyler Perry's Boo 2! A Madea Halloween $21.6M
2. Geostorm $13.3M
3. Happy Death Day $9.4M
4. Blade Runner 2049 $7.2M
5. Only The Brave - Sony $6M
6. The Foreigner $5.5M
7. It $3.5M
8. The Snowman 3.4M
9. American Made $3.2M
10. Kingsman: The Golden Circle $3M

• The NFL has unveiled the Super Bowl Ticket Giveaway, an initiative this season to "surprise fans across the country with an invitation to attend Super Bowl LII in Minnesota on February 4, 2018. A total of 500 free tickets will be distributed under the program as a way to give back to dedicated NFL fans and provide them with a once-in-a-lifetime experience."
• Farmers Insurance has extended its alliance with PGA TOUR player Rickie Fowler for three years (2018-2020).  Fowler has been a brand ambassador since 2012. Fowler has been featured in the Farmers "We Know From Experience" advertising campaign, including the recent "Chauffeur Terrier" television commercial, along with other digital marketing platforms.

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Hottest Marketing Event Oct. 2017
 
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MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

BUY SELL

NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

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NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Aug132013

A Rose By Any Other Name: Moda Health Gets Naming Rights To NBA Venue

By Barry Janoff

August 13, 2013: It's not at the financial level of the recent deals that saw AT&T get naming rights to the Dallas Cowboys home stadium or Levi's acquire rights to the new venue being built for the San Francisco 49ers.

But it is a big deal in Portland and the NBA.

The Portland Trail Blazers on Tuesday unveiled a ten-year deal with insurance provider Moda Health to rename the Rose Garden the Moda Center.

Financial terms were not disclosed. In comparison to the AT&T deal in Dallas and the Levi's deal with 49ers — put at $17-$19 million and $11 million, per year, respectively, by industry analysts — this one likely will come closer to the approximate $1.5-$2.5 million per year that Sleep Train Mattress Centers paid late last year for naming rights to the Sacramento Kings venue.

The top naming rights deal in the NBA goes to Barclays Center, home to the Brooklyn (NY) Nets, at $10 million a year.

Transformation of the renamed arena would "begin immediately, with new signage and other visual elements being added gradually," according to the team. New graphics for the home court surface would debut in time for Portland’s 2013-14 regular season home opener, Nov. 2, versus the defending Western Conference champion San Antonio Spurs, per Blazers president Chris McGowan.

The new logo will keep ties to the past by incorporating a rose, a reference to Portland's nickname, the Rose City. Team owner Paul Allen, whose company, Vulcan Inc., owns the building, named the facility the Rose Garden when it opened in 1995.

“These are the types of deals [that] raise an organization to the next level. The Rose Garden put us on the map. Moda Center is going to take us to the future.”

McGowan and Dr. William Johnson, president of Moda Health, said at a press conference that the alliance extends well beyond naming rights and arena signage. Moda plans to involve healthy kids and healthy living initiatives, improve the food and beverage offerings in the arena and reinvest in the surrounding Rose Quarter neighborhood to make it a cultural hub.

“Since our company was founded in 1955, we’ve invested in projects that create healthy people and healthy places,” said Johnson said during the press conference. “This partnership reaffirms our commitment to this community as we invite people now to join us in creating in the heart of our city a neighborhood that celebrates healthy urban living. We know that together we can be more. Be better.”

According to McGowan, “These are the types of deals you have to do to raise an organization to the next level. The Rose Garden is not going away. The Rose Garden put us on the map. Moda Center is going to take us to the future.”

PHOTO: Courtesy Portland Trail Blazers

Levi's Name A Good Fit With San Francisco 49ers Stadium

AT&T Dials Into Deal For Dallas Cowboys Venue Naming Rights

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