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deal w O via the NFL Players Inc. licensing- unit. "Since partnering in 2013, and have helped nearly 1,000 players connect with hundreds of brands to share campaigns, reaching more than 1 billion fans worldwide."

• The has named Shenzhen, as the host city for 2019-2028, a deal that includes the building of a 12K-seat venue, and doubling the prize money to $14M for the Top 8 singles players and Top 8 doubles teams.

• Overwatch League said that its first week of competition drew more than 10 million viewers via Twitch, MLG, and Chinese streaming partners ZhanQi TV, NetEase CC and Panda TV. Opening day had an average audience per minute of 408,000.

• Coca-Cola, International Speedway Corp. and Nascar have signed an extension to their partnerships under which Coca-Cola, would "continue its deep-rooted history in the sport by engaging racing fans across Nascar’s three national series and 12 ISC-operated race tracks" and events including the Coca-Cola 600 and the Coca-Cola 400. Coca-Cola-sponsored drivers include Austin Dillon, Denny Hamlin, Kyle Larson, Joey Logano, Ryan Newman, Daniel Suarez and Darrell “Bubba” Wallace Jr. Coca-Cola said it "has been involved with stock car racing for 50 years," and became an official partner with Nascar in 1998.

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Most Popular NBA Jerseys (Oct.-Dec. 2017)
1. Stephen Curry, Golden State Warriors
2. LeBron James, Cleveland Cavaliers
3. Kevin Durant, Golden State Warriors
4. Giannis Antetokounmpo, Milwaukee Bucks
5. Kristaps Porzingis, New York Knicks
6. Joel Embiid, Philadelphia 76ers
7. Russell Westbrook, Oklahoma City Thunder
8. Ben Simmons, Philadelphia 76ers
9. Kawhi Leonard, San Antonio Spurs
10. James Harden, Houston Rockets
11. Lonzo Ball, Los Angeles Lakers
12. Kyrie Irving, Boston Celtics
13. Klay Thompson, Golden State Warriors
14. Damian Lillard, Portland Trail Blazers
15. Jimmy Butler, Minnesota Timberwolves

Most Popular Team Merchandise
1. Golden State Warriors
2. Cleveland Cavaliers
3. Philadelphia 76ers
4. Los Angeles Lakers
5. New York Knicks
6. Milwaukee Bucks
7. Boston Celtics
8. San Antonio Spurs
9. Chicago Bulls
10. Oklahoma City Thunder
Source: NBAStore.com

The 67th NBA All-Star Game will take place on Sunday, Feb. 18 at Staples Center in Los Angeles. TNT will televise (8 PM ET)

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2018 NBA All-Star Game

East Starters: Giannis Antetokounmpo, DeMar DeRozan, Kyrie Irving, LeBron James, Joel Embiid
West Starters: Kevin Durant, Stephen Curry, Anthony Davis, James Harden, DeMarcus Cousins
The All-Star teams will still feature 12 players from each conference, but the captains — James and Curry — will select the team rosters without regard for conference affiliation.

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Aug132013

A Rose By Any Other Name: Moda Health Gets Naming Rights To NBA Venue

By Barry Janoff

August 13, 2013: It's not at the financial level of the recent deals that saw AT&T get naming rights to the Dallas Cowboys home stadium or Levi's acquire rights to the new venue being built for the San Francisco 49ers.

But it is a big deal in Portland and the NBA.

The Portland Trail Blazers on Tuesday unveiled a ten-year deal with insurance provider Moda Health to rename the Rose Garden the Moda Center.

Financial terms were not disclosed. In comparison to the AT&T deal in Dallas and the Levi's deal with 49ers — put at $17-$19 million and $11 million, per year, respectively, by industry analysts — this one likely will come closer to the approximate $1.5-$2.5 million per year that Sleep Train Mattress Centers paid late last year for naming rights to the Sacramento Kings venue.

The top naming rights deal in the NBA goes to Barclays Center, home to the Brooklyn (NY) Nets, at $10 million a year.

Transformation of the renamed arena would "begin immediately, with new signage and other visual elements being added gradually," according to the team. New graphics for the home court surface would debut in time for Portland’s 2013-14 regular season home opener, Nov. 2, versus the defending Western Conference champion San Antonio Spurs, per Blazers president Chris McGowan.

The new logo will keep ties to the past by incorporating a rose, a reference to Portland's nickname, the Rose City. Team owner Paul Allen, whose company, Vulcan Inc., owns the building, named the facility the Rose Garden when it opened in 1995.

“These are the types of deals [that] raise an organization to the next level. The Rose Garden put us on the map. Moda Center is going to take us to the future.”

McGowan and Dr. William Johnson, president of Moda Health, said at a press conference that the alliance extends well beyond naming rights and arena signage. Moda plans to involve healthy kids and healthy living initiatives, improve the food and beverage offerings in the arena and reinvest in the surrounding Rose Quarter neighborhood to make it a cultural hub.

“Since our company was founded in 1955, we’ve invested in projects that create healthy people and healthy places,” said Johnson said during the press conference. “This partnership reaffirms our commitment to this community as we invite people now to join us in creating in the heart of our city a neighborhood that celebrates healthy urban living. We know that together we can be more. Be better.”

According to McGowan, “These are the types of deals you have to do to raise an organization to the next level. The Rose Garden is not going away. The Rose Garden put us on the map. Moda Center is going to take us to the future.”

PHOTO: Courtesy Portland Trail Blazers

Levi's Name A Good Fit With San Francisco 49ers Stadium

AT&T Dials Into Deal For Dallas Cowboys Venue Naming Rights

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