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• Reebok has named Melanie Boulden vp-marketing to lead Reebok’s global marketing strategy and execution. Boulden was most recently svp-global marketing for Crayola. “What’s most exciting is that Reebok today is a brand with a truly inspirational message and purpose,” said Boulden.

• The Kansas City Chiefs and Los Angeles Rams will play in Estadio Azteca, Mexico City, on Monday Night Football, Nov. 19 (8:30 PM ET) on ESPN.

• Jon Gruden’s first game as head coach for the Oakland Raiders in 2018 after spending the past nine seasons as ESPN’s Monday Night Football analyst, will be Sept. 10 on ESPN’s Monday Night Football. This will also be the first Monday Night Football game in Oakland since the opening week of the 2012 NFL season.

KEEPING SCORE

Top Selling NBA Footwear
1. LeBron James Nike
2. Under Armour Footwear
3. Chris Paul Nike Jordan
4. Kevin Durant Nike
5. Converse Shoes
6. Slide Sandals
7. Carmelo Anthony Nike Jordan
8. Stephen Curry Under Armour
9. Jordan Shoes
10. Stance Socks

SOURCE Store.NBA.com

BUY SELL

WEEKEND BOX OFFICE (April 20-22)
1. A Quiet Place $22M
2. Rampage $21M
3. I Feel Pretty $16.2M
4. Super Troopers 2 $14.7M
5. Blumhouse's Truth or Dare $7.9M
6. Ready Player One $7.5M
7. Blockers $6.9M
8. Black Panther $4.6M
9. Traffik $3.9M
10. Isle of Dogs $3.4M
SOURCE COMSCORE

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Feb072017

Russell Westbrook Thinks Highly Of His Stats, Until He’s Schooled By Bill Russell

By Barry Janoff

February 7, 2017: Russell Westbrook is averaging a triple-double this season (30.9 pig, 10.5 rebounds, 10.2 assists to date), but according to the All-Star guard for the Oklahoma City Thunder, “It’s not about the triple-doubles, it’s about getting wins.”

But when it comes to creating a legend, Russell Westbrook quickly finds out that the all-time top Russell in the NBA is still Bill.

In a new spot for Foot Locker, "Stats," Westbrook temporarily distances himself from what could be a record-setting NBA season to focus on selling Air Jordan XXXI kicks and other Nike Jordan Brand gear from the retailer.

The multi-media campaign, including TV scheduled to break this week during NBA games on TNT and continue through NBA All-Star weekend Feb. 17-19, Internet, social media and POP, supports Foot Locker’s "February Brings the Best" effort.

But it doesn’t take much to get Westbrook back on track to toot his own stat horn.

"For me, it’s all about getting wins," he says to a fan who compliments Westbrook’s new shoes as well as all of his triple-doubles (25 to date and counting). "But if you want to focus on the stats, you should know that I crash into 1.7 cameramen per night."

"I didn’t know there was a stat for that," the guy responds.

Undaunted, Westbrook continues. "And I’ve created two times more parental neglect than any other player (as we see a little kid on a elevator, the door closing, his dad distracted while watching Westbrook in a game on his mobile device).

"And I lead the league in talking to myself intensely." Taking to his reflection in a mirror, Westbrook chides, "You better show up tonight." "Oh, I’ll show up, just worry about yourself,” he reflection says as the conversation escaltes. "You worry about yourself." "You worry about yourself."

Westbrook has more numbers to share. "My highlights kept Vine alive for another seven months. And I appear in 72% of opposing coaches nightmares."

He then crosses a line into NBA legend. "Plus, I’m the all-time greatest Russell in league history."

With that, we cut to a shot of Hall of Famer, 11-time NBA champ and five-time MVP Bill Russell. "Oh, really," says Russell.

Cut back to Westbrook. "Okay. Second greatest Russell in league history." (See the full spot here.)

"February truly does bring the best at Foot Locker, and who better to celebrate that with than one of the brightest stars in the NBA," Stacy Cunningham, vp-marketing for Foot Locker, said in a statement. "As Russell continues to be a leader on the court, we knew he was the perfect addition to help us launch this year's campaign."

According to Westbrook, ”I was honored to be a part of Foot Locker's new spot, particularly because it included being featured alongside the legendary, Bill Russell.

“I’ve been focused on being the best player that I can be to help my team this season, so it was fun to take a step back, shoot this commercial and have some fun with my 'Stats.'"

Lead agency is BBDO.

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