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• In response to the mass shooting that occurred in the early hours of August 4, 2019, The Dayton Foundation has established the Dayton Oregon District Tragedy Fund.

• NBC Sports Group and World Rugby today signed a four-year partnership to exclusively present the HSBC World Rugby Sevens Series across NBC Sports platforms in the U.S. through 2023. The HSBC Sevens Series was an NBC Sports property from 2010-2016.

• ESPN, X Games and MLB said that four more MLB clubs have joined the Shred Hate initiative, described as a “multi-faceted, innovative bullying prevention program striving to put an end to bullying in schools by encouraging youth to choose kindness.

The Boston Red Sox, New York Mets, New York Yankees and Oakland A’s will “support Shred Hate bullying prevention efforts and have the No Bully methodology implemented within select schools in their markets throughout the 2019-2020 academic year.”

The Los Angeles Dodgers and Pittsburgh Pirates are returning to the initiative for a second consecutive year. Other MLB clubs have also been part of the initiative, which launched in 2017.

• The Museum of Ice Cream — a hands-on destination that serves homemade ice cream and offers such activities as cookie carousel to a slide that leads into a pool filled with rainbow sprinkles — will add to its original (2016) San Francisco location with the opening of a second location, in New York City’s Soho (555 Broadway), spanning almost 25,000 square feet over three floors.

• On the same day that Naomi Osaka was named the No. 1 seed for the upcoming U.S. Open, the two-time Grand Slam winner has signed a deal with Hyperice, a recovery and performance technology brand that specializes in vibration and percussion fitness devices. She joins such athletes as Blake Griffin and Lindsey Vonn on the roster. Full story here.
 

• Kellogg's Frosted Flakes has signed a deal to become title sponsor for the renamed Tony the Tiger Sun Bowl.  The postseason CFB game will feature teams from the ACC and Pac-12 in the Sun Bowl, El Paso, Texas, on Dec. 31, 2019, and will air for the 52nd consecutive year on CBS. The game was known as the Hyundai Bowl from 2010-18.

• The NFL said the Pro Bowl would return to Orlando's Camping Ground Stadium for the fourth successive year, scheduled for Jan. 26, 2020. It will air live on ESPN and ESPN Deportes and be simulcast on ABC (3 PM ET). Full story here.

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

XFL Teams (scheduled to begin play Februty 2020)

• Dallas Renegades
Globe Life Park

• Houston Roughnecks
TDECU Stadium

• Los Angeles Wildcats
Dignity Health Sports Park

• New York Guardians
MetLife Stadium

• St. Louis Battlehawks
The Dome

• Seattle Dragons
CenturyLink Field

• Tampa Bay Vipers
Raymond James Stadium

• Washington DC Defenders
Audi Field

KEEPING SCORE

The 32 men and 32 women who will be seeded in the singles draws at the 2019 U.S. Open (Aug. 26-Sept. 8) have named by the USTA:

U.S. Open Men’s Top Ten Seeds
1. Novak Djokovic, Serbia
2. Rafael Nadal, Spain
3. Roger Federer, Switzerland
4. Dominic Thiem, Austria
5. Daniil Medvedev, Russia
6. Alexander Zverev, Germany
7. Kei Nishikori, Japan
8. Stefanos Tsitsipas, Greece
9. Karen Khachanov, Russia
10. Roberto Bautista Agut, Spain

U.S. Open Women’s Top Ten Seeds
1. Naomi Osaka, Japan
2. Ashleigh Barty, Australia
3. Karolina Pliskova, Czech Republic
4. Simona Halep, Romania
5. Elina Svitolina, Ukraine
6. Petra Kvitova, Czech Republic
7. Kiki Bertens, Netherlands
8. Serena Williams, United States
9. Aryna Sabalenka, Belarus
10. Madison Keys, United States

BUY SELL

Weekend Box Office Aug. 23-25
1. Angel Has Fallen $21.3M
2. Good Boys $11.8M
3. Overcomer $8.2M
4. The Lion King $8.2M
5. Hobbs & Shaw $8.1M
6. Ready or Not $7.8M
7. Angry Birds 2 $6.4M
8. Scary Stories $6M
9. Dora and the Lost City of Gold $5.2M
10. Once Upon a Time in Hollywood $5M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

8-3-19 El Paso Relief Fund See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Tuesday
Feb072017

Russell Westbrook Thinks Highly Of His Stats, Until He’s Schooled By Bill Russell

By Barry Janoff

February 7, 2017: Russell Westbrook is averaging a triple-double this season (30.9 pig, 10.5 rebounds, 10.2 assists to date), but according to the All-Star guard for the Oklahoma City Thunder, “It’s not about the triple-doubles, it’s about getting wins.”

But when it comes to creating a legend, Russell Westbrook quickly finds out that the all-time top Russell in the NBA is still Bill.

In a new spot for Foot Locker, "Stats," Westbrook temporarily distances himself from what could be a record-setting NBA season to focus on selling Air Jordan XXXI kicks and other Nike Jordan Brand gear from the retailer.

The multi-media campaign, including TV scheduled to break this week during NBA games on TNT and continue through NBA All-Star weekend Feb. 17-19, Internet, social media and POP, supports Foot Locker’s "February Brings the Best" effort.

But it doesn’t take much to get Westbrook back on track to toot his own stat horn.

"For me, it’s all about getting wins," he says to a fan who compliments Westbrook’s new shoes as well as all of his triple-doubles (25 to date and counting). "But if you want to focus on the stats, you should know that I crash into 1.7 cameramen per night."

"I didn’t know there was a stat for that," the guy responds.

Undaunted, Westbrook continues. "And I’ve created two times more parental neglect than any other player (as we see a little kid on a elevator, the door closing, his dad distracted while watching Westbrook in a game on his mobile device).

"And I lead the league in talking to myself intensely." Taking to his reflection in a mirror, Westbrook chides, "You better show up tonight." "Oh, I’ll show up, just worry about yourself,” he reflection says as the conversation escaltes. "You worry about yourself." "You worry about yourself."

Westbrook has more numbers to share. "My highlights kept Vine alive for another seven months. And I appear in 72% of opposing coaches nightmares."

He then crosses a line into NBA legend. "Plus, I’m the all-time greatest Russell in league history."

With that, we cut to a shot of Hall of Famer, 11-time NBA champ and five-time MVP Bill Russell. "Oh, really," says Russell.

Cut back to Westbrook. "Okay. Second greatest Russell in league history." (See the full spot here.)

"February truly does bring the best at Foot Locker, and who better to celebrate that with than one of the brightest stars in the NBA," Stacy Cunningham, vp-marketing for Foot Locker, said in a statement. "As Russell continues to be a leader on the court, we knew he was the perfect addition to help us launch this year's campaign."

According to Westbrook, ”I was honored to be a part of Foot Locker's new spot, particularly because it included being featured alongside the legendary, Bill Russell.

“I’ve been focused on being the best player that I can be to help my team this season, so it was fun to take a step back, shoot this commercial and have some fun with my 'Stats.'"

Lead agency is BBDO.

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