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POLL POSITION
Sports Marketer of the Year
 
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QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Top Selling MLS Player Jerseys
1. Miguel Almirón Atlanta United
2. Bastian Schweinsteiger Chicago Fire
3. Josef Martínez Atlanta United
4. Jordan Morris Seattle Sounders
5. David Villa NYCFC
6. Clint Dempsey Seattle Sounders
7. Sebastian Giovinco Toronto FC
8. Kaká Orlando City FC
9. Andrea Pirlo NYCFC
10. Nicolás Lodeiro Seattle Sounders
SOURCE MLS STORE

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Kellogg's: Chloe Kim Winter Games Ads Below

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CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Friday
Dec022016

NBA’s Warriors Put Accent On Technology With Accenture Founding Partner Deal

By Barry Janoff

December 1, 2016: Chase Center, the $1 billion arena that will be the new home for the NBA’s Golden State Warriors, is yet to be built and not scheduled to open until the 2019-20 season in San Francisco’s Mission Bay neighborhood.

But in anticipation of the opening, companies are aligning themselves with the venue and the team to garner maximum exposure, input and ROI.

The latest is global professional services company Accenture, which has signed a multi-year deal to become the team’s official technology innovation partner beginning this season and then a founding partner for Chase Center.

Accenture is the second founding partner, following United Airlines, the official airline partner for the team, which signed as a founding partner for Chase Center in October. Other such deals are anticipated.

JPMorgan Chase and the team unveiled a naming rights deal for the new arena this past January, estimated to be for 20 years at $15-$20 million annually, according to industry analysts.

The Warriors currently play in Oakland’s Oracle Arena, where they will remain until Chase Center is open.

Under the agreement, Accenture said it would work with the Warriors to "design and implement an immersive and engaging experience for the guests and fans of the arena, restaurants, retail businesses, offices and plazas that will comprise Chase Center and the surrounding district." (Artist rendition above.)

Accenture will also work closely with the team to "define and create the underlying technical architecture and assemble the ecosystem of partners required to implement the experience design for Chase Center."

Financial terms of the alliance were not shared.

Prior to the opening of Chase Center, the Warriors and Accenture said they would prototype and test solutions at Oracle Arena for potential use in Chase Center via a platform called "Fannovate." Accenture defined Fannovate as a "fan-involvement effort to capture input and ideas, the most promising of which could be incubated and prototyped as part of the Chase Center experience design."

The activation began the day of the unveiling of the alliance when people who attended the Dec. 1 game in Oracle Arena against the Houston Rockets received a VR viewer that enabled them to watch a VR film regarding the Warriors-Accenture partnership.

"We are thrilled to partner with the Golden State Warriors — and the community — to establish Chase Center and the surrounding district as a destination for unforgettable moments and a center of innovation in the Bay Area,” Julie Sweet, Accenture’s group chief executive-North America, said in a statement. "We will work hand-in-hand with the Warriors, as well as Fannovate participants, to define and enable an unparalleled set of experiences."

To support the alliance,  Accenture said it would involve many of its divisions. among them Fjord, Accenture Interactive’s design and innovation unit; mobility and analytics Accenture Digital; Accenture Lab and Accenture Liquid Studio, which work with "leading and emerging players in the Silicon Valley ecosystem to invent, develop and deliver solutions that help clients like the Warriors engage their audiences in new and innovative ways."

According to Mike Sutcliff, group chief executive for Accenture Digital, "We want to enable the Golden State Warriors to delight their guests, fans and tenants with connected experiences.

"To deliver on this goal, we will tap the full range of Accenture’s digital and technology capabilities — from driving insight from data and designing experiences from an outside-in perspective all the way to using proven and emerging technologies to engage with people when and where it really matters," said Sutcliff.

PHOTOS: GOLDEN STATE WARRIORS

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