By Barry Janoff
December 1, 2016: Chase Center, the $1 billion arena that will be the new home for the NBA’s Golden State Warriors, is yet to be built and not scheduled to open until the 2019-20 season in San Francisco’s Mission Bay neighborhood.
But in anticipation of the opening, companies are aligning themselves with the venue and the team to garner maximum exposure, input and ROI.
The latest is global professional services company Accenture, which has signed a multi-year deal to become the team’s official technology innovation partner beginning this season and then a founding partner for Chase Center.
Accenture is the second founding partner, following United Airlines, the official airline partner for the team, which signed as a founding partner for Chase Center in October. Other such deals are anticipated.
JPMorgan Chase and the team unveiled a naming rights deal for the new arena this past January, estimated to be for 20 years at $15-$20 million annually, according to industry analysts.
The Warriors currently play in Oakland’s Oracle Arena, where they will remain until Chase Center is open.
Under the agreement, Accenture said it would work with the Warriors to "design and implement an immersive and engaging experience for the guests and fans of the arena, restaurants, retail businesses, offices and plazas that will comprise Chase Center and the surrounding district." (Artist rendition above.)
Accenture will also work closely with the team to "define and create the underlying technical architecture and assemble the ecosystem of partners required to implement the experience design for Chase Center."
Financial terms of the alliance were not shared.
Prior to the opening of Chase Center, the Warriors and Accenture said they would prototype and test solutions at Oracle Arena for potential use in Chase Center via a platform called "Fannovate." Accenture defined Fannovate as a "fan-involvement effort to capture input and ideas, the most promising of which could be incubated and prototyped as part of the Chase Center experience design."
The activation began the day of the unveiling of the alliance when people who attended the Dec. 1 game in Oracle Arena against the Houston Rockets received a VR viewer that enabled them to watch a VR film regarding the Warriors-Accenture partnership.
"We are thrilled to partner with the Golden State Warriors — and the community — to establish Chase Center and the surrounding district as a destination for unforgettable moments and a center of innovation in the Bay Area,” Julie Sweet, Accenture’s group chief executive-North America, said in a statement. "We will work hand-in-hand with the Warriors, as well as Fannovate participants, to define and enable an unparalleled set of experiences."
To support the alliance, Accenture said it would involve many of its divisions. among them Fjord, Accenture Interactive’s design and innovation unit; mobility and analytics Accenture Digital; Accenture Lab and Accenture Liquid Studio, which work with "leading and emerging players in the Silicon Valley ecosystem to invent, develop and deliver solutions that help clients like the Warriors engage their audiences in new and innovative ways."
According to Mike Sutcliff, group chief executive for Accenture Digital, "We want to enable the Golden State Warriors to delight their guests, fans and tenants with connected experiences.
"To deliver on this goal, we will tap the full range of Accenture’s digital and technology capabilities — from driving insight from data and designing experiences from an outside-in perspective all the way to using proven and emerging technologies to engage with people when and where it really matters," said Sutcliff.
PHOTOS: GOLDEN STATE WARRIORS
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