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What Are You Watching In May 2018
 
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QUICK HITS

• Per N The top 25 public companies by game revenues captured 77% of the $121.7B global games market last year. No. 1 (for 5th consecutive year) followed by ,

• "Following an exciting and successful event in Dallas, we're thrilled to take the NFL draft to Nashville. The city has a passionate fan base and offers iconic locations that will enable us to expand the Draft in unique ways," said NFL commissioner Roger Goodell: April 25-27, 2019, spanning across multiple landmarks in Nashville's historic downtown district.

• The University of Phoenix Stadium in Glendale, Arizona will host Super Bowl LVII in 2023 and the Mercedes-Benz SuperDome in New Orleans will host Super Bowl LVIII in 2024, per the NFL. 

KEEPING SCORE

Upcoming Super Bowls

Super Bowl LIII Feb. 3, 2019 Mercedes-Benz Stadium, Atlanta (CBS)
Super Bowl LIV Feb. 2, 2020 Hard Rock Stadium, Miami (FOX)
Super Bowl LV Feb. 7, 2021 Raymond James Stadium, Tampa (NBC)
Super Bowl LVI Feb. 6, 2022 Los Angeles Stadium, Inglewood, CA (CBS)
Super Bowl LVII Feb. 5, 2023 University of Phoenix Stadium, Glendale, AZ (Fox)
Super Bowl LVIII Feb. 4, 2024 Mercedes-Benz SuperDome, New Orleans (NBC)

Source: NFL

BUY SELL

WEEKEND BOX OFFICE (May 18-20)
1. Deadpool 2 - 20th Century Fox - $125M
2. Avengers: Infinity War - Disney - $28.7M
3. Book Club - Paramount - $12.5M
4. Life Of The Party - Warner Bros. - $7.7M
5. Breaking In - Universal - $6.5M
6. Show Dogs - Open Road - $6M
7. Overboard - Lionsgate - $4.7M
8. A Quiet Place - Paramount - $4M
9. Rampage - Warner Bros. - $1.5M
10. Feel Pretty - STX Entertainment - $1.2M
11. Super Troopers 2 - 20th Century Fox - $1.1M
12. Black Panther - Disney - $0.8M
SOURCE COMSCORE

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Feb122015

Mountain Dew Kickstarts Marketing With NBA All-Star Russell Westbrook

Special to NYSportsJournalism.com

February 11, 2015: Mountain Dew's Kickstart high-energy caffeine drink marketing timeline has gone from the Super Bowl to the NBA All-Star Game, airing a spot on NBC during the Big Game and now launching a deal with Russell Westbrook All-Star point guard for the Oklahoma City Thunder.

The multi-year alliance was unveiled during All-Star Week in New York, where All-Star Saturday Night events will take place in Barclays Center in Brooklyn and the game itself in Madison Square Garden on Sunday (Feb. 15).

A launch TV spot is scheduled to break on TNT on Feb. 14 "starring Westbrook and his buddies" during coverage of NBA All-Star State Farm Saturday Night competition.

Financial terms of the pact were not shared.

Mountain Dew said that Westbrook is the brand's first national spokesman from the NBA and will be featured in a new multi-platform extension of the Mountain Dew Kickstart "It All Starts with a Kick" campaign.

Nascar driver Dale Earnhardt Jr. currently stars in a campaign for Diet Mountain Dew. Mountain Dew Kickstart's "Come Alive" ad (pictured below)ran on Super Bowl Sunday and has since gone into regular rotation.

"Partnering with an athlete is so much more than just finding an MVP — it's about identifying someone that truly lives the brand ethos every day," Greg Lyons, vp-marketing for Mountain Dew, said in a statement. "Russell is charged with personality and style, and isn't afraid to push boundaries – making him the ideal partner for Mountain Dew Kickstart and a great addition to Dew's team of all-star athletes."

According to parent company PepsiCo, Mountain Dew Kickstart launched two years ago and has been one of its "most successful beverage product launches in the past ten years," growing more than 50% in its second year on the market with annual retail sales of nearly $300 million.

The campaign with Westbrook, which includes TV, print, Internet, social media and POP, supports two new flavors, Orange Citrus and Fruit Punch, which join Kickstart Black Cherry and Kickstart Limeade.

Westbrook's deals also include Subway, Six Star nutrients, his own Westbrook (eye frames), Nike and Foot Locker.

According to Westbrook, "Becoming part of Dew Nation just felt really organic and authentic for me. The brand is an instigator — it's about creativity and looking at life through your own lens and living it the way you want to live it.  Those are all attributes that are core to who I am."

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