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NBC SUNDAY NIGHT 2017 FOOTBALL SCHEDULE

• Thursday Sept. 7
NFL Kickoff 
Kansas City Chiefs at New England Patriots
• Sept. 10
New York Giants at Dallas Cowboys
• Sept. 17
Green Bay Packers at Atlanta Falcons
• Sept. 24
Oakland Raiders at Washington Redskins
Oct. 1
Indianapolis Colts at Seattle Seahawks
*Oct. 8
Kansas City Chiefs at Houston Texans
• Oct. 15
New York Giants at Denver Broncos
• Oct. 22
Atlanta Falcons at New England Patriots
• Oct. 29
Pittsburgh Steelers at Detroit Lions
• Nov. 5
Oakland Raiders at Miami Dolphins
• Nov. 12
New England Patriots at Denver Broncos
*Nov. 19
Philadelphia Eagles at Dallas Cowboys
• Thursday Nov. 23
Thanksgiving Day
New York Giants at Washington Redskins
• Nov. 26
Green Bay Packers at Pittsburgh Steelers
• Dec. 3
Philadelphia Eagles at Seattle Seahawks
• Dec. 10
Baltimore Ravens at Pittsburgh Steelers
• Dec. 17
Dallas Cowboys at Oakland Raiders
• Saturday Dec. 23
Minnesota Vikings at Green Bay Packers
• Dec. 31
TBD
Source: NBC Sports

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2017 NBC THURSDAY NIGHT FOOTBALL SCHEDULE

• Thursday, Aug. 3
Hall of Fame Game 8 PM. ET on NBC
Dallas Cowboys vs. Arizona Cardinals
Tom Benson Hall of Fame Stadium, Canton, Ohio
• Nov. 9
Seattle Seahawks at Arizona Cardinals
• Thursday Nov. 16
Tennessee Titans at Pittsburgh Steelers
• Nov. 30
Washington Redskins at Dallas Cowboys
• Dec. 7
New Orleans Saints at Atlanta Falcons
• Dec. 14
Denver Broncos at Indianapolis Colts
• Monday. Dec. 25
Pittsburgh Steelers at Houston Texans
*Games will be simulcast on NFL Network and streamed live on Amazon Prime

SOURCE: NBC SPORTS

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Feb122015

Mountain Dew Kickstarts Marketing With NBA All-Star Russell Westbrook

Special to NYSportsJournalism.com

February 11, 2015: Mountain Dew's Kickstart high-energy caffeine drink marketing timeline has gone from the Super Bowl to the NBA All-Star Game, airing a spot on NBC during the Big Game and now launching a deal with Russell Westbrook All-Star point guard for the Oklahoma City Thunder.

The multi-year alliance was unveiled during All-Star Week in New York, where All-Star Saturday Night events will take place in Barclays Center in Brooklyn and the game itself in Madison Square Garden on Sunday (Feb. 15).

A launch TV spot is scheduled to break on TNT on Feb. 14 "starring Westbrook and his buddies" during coverage of NBA All-Star State Farm Saturday Night competition.

Financial terms of the pact were not shared.

Mountain Dew said that Westbrook is the brand's first national spokesman from the NBA and will be featured in a new multi-platform extension of the Mountain Dew Kickstart "It All Starts with a Kick" campaign.

Nascar driver Dale Earnhardt Jr. currently stars in a campaign for Diet Mountain Dew. Mountain Dew Kickstart's "Come Alive" ad (pictured below)ran on Super Bowl Sunday and has since gone into regular rotation.

"Partnering with an athlete is so much more than just finding an MVP — it's about identifying someone that truly lives the brand ethos every day," Greg Lyons, vp-marketing for Mountain Dew, said in a statement. "Russell is charged with personality and style, and isn't afraid to push boundaries – making him the ideal partner for Mountain Dew Kickstart and a great addition to Dew's team of all-star athletes."

According to parent company PepsiCo, Mountain Dew Kickstart launched two years ago and has been one of its "most successful beverage product launches in the past ten years," growing more than 50% in its second year on the market with annual retail sales of nearly $300 million.

The campaign with Westbrook, which includes TV, print, Internet, social media and POP, supports two new flavors, Orange Citrus and Fruit Punch, which join Kickstart Black Cherry and Kickstart Limeade.

Westbrook's deals also include Subway, Six Star nutrients, his own Westbrook (eye frames), Nike and Foot Locker.

According to Westbrook, "Becoming part of Dew Nation just felt really organic and authentic for me. The brand is an instigator — it's about creativity and looking at life through your own lens and living it the way you want to live it.  Those are all attributes that are core to who I am."

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