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, the official car and SUV of launch a "fully integrated and multidimensional  campaign that will communicate its 'Better Drives Us' philosophy and introduce consumers to the newest vehicles in its lineup." This will be Hyundai's 10th Super Bowl appearance in 11 years.
• The NBA has named Indianapolis as the site for the 2021 All-Star Game, to be played in Bankers Life Fieldhouse on Feb. 14. The next three NBA All-Star Games are in Los Angeles (Staples Center, Feb. 18, 2018), Charlotte (Spectrum Center. Feb. 17, 2019) and Chicago (United Center, Feb. 16, 2020). Cleveland said it would seek to host the 2022 game, which could be the 75th anniversary of the NBA event.
• The Disney Co. is acquiring major assets of 21st Century Fox for $52.4 billion. 21st Century Fox said it would spinoff "Fox Broadcasting Co., Fox Sports, Fox News, Fox Television Stations and a handful of other assets into a new company." The deal brings to Disney key assets of major properties it did not own, including Marvel's X-Men and the first movie in the Star Wars franchise (Star Wars: A New Hope). Also included is FX Networks, National Geographic, 300-plus international channels, 22 regional sports networks and Fox’s 30% stake in Hulu.

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Top-Selling NBA Jerseys Dick's Sporting Goods (Season to Date)

1. LeBron James Cleveland Cavaliers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Golden State Warriors

4. Russell Westbrook Oklahoma City Thunder
5. Joel Embid Philadelphia 76ers
6. Kristaps Porzingas New York Knicks
7. Giannis Antetokounmpo Milwaukee Bucks

8. James Harden Houston Rockets
9. Ben Simmons Philadelphia 76ers
10. Isaiah Thomas Cleveland Cavaliers
11. Kawhi Leonard San Antonio Spurs
12. Gordon Heyward Boston Celtics
13. Kevin Love Cleveland Cavaliers
14. Karl-Anthony Towns Minnesota Timberwolves
15. Al Horford Boston Celtics

SOURCE: DICK'S SPORTING GOODS

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Athletes
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2. Gordon Hayward
3. Aaron Boone
4. Paul George
5. Tony Romo
6. Aaron Judge
7. Gonzo Ball
8. Carmelo Anthony
9. Sergio Gracchia
10. Isaiah Thomas

Professional Sports Teams
1. New York Yankees
2. Houston Astros
3. Boston Celtics
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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Feb122015

Mountain Dew Kickstarts Marketing With NBA All-Star Russell Westbrook

Special to NYSportsJournalism.com

February 11, 2015: Mountain Dew's Kickstart high-energy caffeine drink marketing timeline has gone from the Super Bowl to the NBA All-Star Game, airing a spot on NBC during the Big Game and now launching a deal with Russell Westbrook All-Star point guard for the Oklahoma City Thunder.

The multi-year alliance was unveiled during All-Star Week in New York, where All-Star Saturday Night events will take place in Barclays Center in Brooklyn and the game itself in Madison Square Garden on Sunday (Feb. 15).

A launch TV spot is scheduled to break on TNT on Feb. 14 "starring Westbrook and his buddies" during coverage of NBA All-Star State Farm Saturday Night competition.

Financial terms of the pact were not shared.

Mountain Dew said that Westbrook is the brand's first national spokesman from the NBA and will be featured in a new multi-platform extension of the Mountain Dew Kickstart "It All Starts with a Kick" campaign.

Nascar driver Dale Earnhardt Jr. currently stars in a campaign for Diet Mountain Dew. Mountain Dew Kickstart's "Come Alive" ad (pictured below)ran on Super Bowl Sunday and has since gone into regular rotation.

"Partnering with an athlete is so much more than just finding an MVP — it's about identifying someone that truly lives the brand ethos every day," Greg Lyons, vp-marketing for Mountain Dew, said in a statement. "Russell is charged with personality and style, and isn't afraid to push boundaries – making him the ideal partner for Mountain Dew Kickstart and a great addition to Dew's team of all-star athletes."

According to parent company PepsiCo, Mountain Dew Kickstart launched two years ago and has been one of its "most successful beverage product launches in the past ten years," growing more than 50% in its second year on the market with annual retail sales of nearly $300 million.

The campaign with Westbrook, which includes TV, print, Internet, social media and POP, supports two new flavors, Orange Citrus and Fruit Punch, which join Kickstart Black Cherry and Kickstart Limeade.

Westbrook's deals also include Subway, Six Star nutrients, his own Westbrook (eye frames), Nike and Foot Locker.

According to Westbrook, "Becoming part of Dew Nation just felt really organic and authentic for me. The brand is an instigator — it's about creativity and looking at life through your own lens and living it the way you want to live it.  Those are all attributes that are core to who I am."

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