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What Are You Watching In May 2018
 
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QUICK HITS

• "Following an exciting and successful event in Dallas, we're thrilled to take the NFL draft to Nashville. The city has a passionate fan base and offers iconic locations that will enable us to expand the Draft in unique ways," said NFL commissioner Roger Goodell: April 25-27, 2019, spanning across multiple landmarks in Nashville's historic downtown district.

• The University of Phoenix Stadium in Glendale, Arizona will host Super Bowl LVII in 2023 and the Mercedes-Benz SuperDome in New Orleans will host Super Bowl LVIII in 2024, per the NFL.

• Telemundo Deportes, the exclusive Spanish-language home of the 2018 FIFA World Cup Russia, said the theme song and music production package for its broadcast on Telemundo and Universo, would be “Sueño de Campeones” (“Champions Dream") by Emmy Award winning composer and producer Yoav Goren. “Sueño de Campeones” is an "extensive music package supporting Telemundo Deportes’ coverage of the soccer tournament."

KEEPING SCORE

Upcoming Super Bowls

Super Bowl LIII Feb. 3, 2019 Mercedes-Benz Stadium, Atlanta (CBS)
Super Bowl LIV Feb. 2, 2020 Hard Rock Stadium, Miami (FOX)
Super Bowl LV Feb. 7, 2021 Raymond James Stadium, Tampa (NBC)
Super Bowl LVI Feb. 6, 2022 Los Angeles Stadium, Inglewood, CA (CBS)
Super Bowl LVII Feb. 5, 2023 University of Phoenix Stadium, Glendale, AZ (Fox)
Super Bowl LVIII Feb. 4, 2024 Mercedes-Benz SuperDome, New Orleans (NBC)

Source: NFL

BUY SELL

WEEKEND BOX OFFICE (May 18-20)
1. Deadpool 2 - 20th Century Fox - $125M
2. Avengers: Infinity War - Disney - $28.7M
3. Book Club - Paramount - $12.5M
4. Life Of The Party - Warner Bros. - $7.7M
5. Breaking In - Universal - $6.5M
6. Show Dogs - Open Road - $6M
7. Overboard - Lionsgate - $4.7M
8. A Quiet Place - Paramount - $4M
9. Rampage - Warner Bros. - $1.5M
10. Feel Pretty - STX Entertainment - $1.2M
11. Super Troopers 2 - 20th Century Fox - $1.1M
12. Black Panther - Disney - $0.8M
SOURCE COMSCORE

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NYSportsJournalism.com + Topic Of Requested Search

ESPN: WNBA 'Life: Bossy' More Ads Below

COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Oct302017

NBCU Doubles-Down On Super Bowl, Winter Games, Sees $1B Ad Revenue 

By Barry Janoff

October 30, 2017: Super Bowl LII is just three months away, and the Winter Olympics follow immediately after, and, in a rare case of double-dipping, NBCUniversal has both events on an exclusive basis.

Which could give companies some pause for thought as to where they might want to spend their ad dollars.

NBCU said it is having no such problem.

“Our marketplace is healthy; sales are brisk,” Dan Lovinger, evp-advertising and marketing for NBC Sports Group, said during a media call on Monday.

“We’re extraordinarily well sold,” said Lovinger.

Combined, NBCU is anticipating more than $1 billion in ad sales from Super Bowl LII and the Winter Games in South Korea.

For the Super Bowl, being played in U.S. Bank Stadium, home for the Minnesota Vikings, on Feb. 4, Loving said, “We are asking for and getting north of $5 million” for 30-second spots.

That could put ad revenue at or above $350 million for the game, “give or take the pre- and post game (ad sales)," said Lovinger. All that remains, he said, are "a handful of units.”

During Super Bowl LI this past February, Fox also asked for upward of $5 million for some 30-second spots, a record for the Big Game, taking in $392 million in revenue, including pre-, post- and overtime sales.

At Super Bowl 50 in 2016, CBS got as much as $4.8 million for 30-second spots and earned $369.6 million for in-game ads, according to research firm Kantar Media, NY.

For the Winter Games, NBCU estimates ad sales to top $935 million. NBC programming begins Feb. 8, with the event scheduled for Feb. 9-25.

Revenue for the Olympics in PyeongChang is at low “double-digits” percentage revenue gains from the mid-$800 million level of the 2014 Sochi Winter Games.

According to Lovinger, less than 50% of the audience watch both the Super Bowl and Olympics, which is why 25% of all ad spend comes from companies buying time in  both events.

A significant amount of ad spend comes from top-tier International Olympic Committee partners.

That group includes Alibaba Group, Atos, Bridgestone, Coca-Cola, Dow, GE, Intel, Omega, Panasonic, Procter & Gamble, Samsung, Toyota and Visa.

Domestic partners with the U.S. Olympic Committee also spend heavily during the Games.

“Ratings are holding up from a ratings perspective better than just about anything,” said Lovinger during the media call. “These events stand alone in public interest. They’re the kinds of events that transcend sport and become cultural phenomena.”

Regarding ad space still available, Lovinger made his sales pitch quite clear.

“If an advertiser is interested in a premium position within the game, they really need to be in discussions with us."

Bottom line regarding ad sales for the Super Bowl and Olympics: “We really could not be happier than where things stand right now,” said Lovinger.

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