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POLL POSITION
Sports Marketer of the Year
 
pollcode.com free polls
QUICK HITS

• Winter Games Brand Awareness
Which of the following brands have you seen an ad for in the past two weeks during Winter Olympics?
1. Coca-Cola 45.4
2. Liberty Mutual 25.3
3. Samsung 24.5
4. NBC 23.7
5. Chobani 16.3
6. United 14.4
7. NBCSN 10.9
8. Intel 9.1
9. Dow 3.2
10. Panasonic 2.9
SOURCE YouGov

• This wknd all 30 MLB teams (including players, coaches, managers and umpires) will wear caps to honor before games, with option to wear the caps  in-game. Players will sign caps and auction them to raise money for Broward Education Foundation to benefit the official Victims' Fund.

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Top Selling MLS Player Jerseys
1. Miguel Almirón Atlanta United
2. Bastian Schweinsteiger Chicago Fire
3. Josef Martínez Atlanta United
4. Jordan Morris Seattle Sounders
5. David Villa NYCFC
6. Clint Dempsey Seattle Sounders
7. Sebastian Giovinco Toronto FC
8. Kaká Orlando City FC
9. Andrea Pirlo NYCFC
10. Nicolás Lodeiro Seattle Sounders
SOURCE MLS STORE

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MLB: Stoneman Douglas Winter Games Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Oct302017

NBCU Doubles-Down On Super Bowl, Winter Games, Sees $1B Ad Revenue 

By Barry Janoff

October 30, 2017: Super Bowl LII is just three months away, and the Winter Olympics follow immediately after, and, in a rare case of double-dipping, NBCUniversal has both events on an exclusive basis.

Which could give companies some pause for thought as to where they might want to spend their ad dollars.

NBCU said it is having no such problem.

“Our marketplace is healthy; sales are brisk,” Dan Lovinger, evp-advertising and marketing for NBC Sports Group, said during a media call on Monday.

“We’re extraordinarily well sold,” said Lovinger.

Combined, NBCU is anticipating more than $1 billion in ad sales from Super Bowl LII and the Winter Games in South Korea.

For the Super Bowl, being played in U.S. Bank Stadium, home for the Minnesota Vikings, on Feb. 4, Loving said, “We are asking for and getting north of $5 million” for 30-second spots.

That could put ad revenue at or above $350 million for the game, “give or take the pre- and post game (ad sales)," said Lovinger. All that remains, he said, are "a handful of units.”

During Super Bowl LI this past February, Fox also asked for upward of $5 million for some 30-second spots, a record for the Big Game, taking in $392 million in revenue, including pre-, post- and overtime sales.

At Super Bowl 50 in 2016, CBS got as much as $4.8 million for 30-second spots and earned $369.6 million for in-game ads, according to research firm Kantar Media, NY.

For the Winter Games, NBCU estimates ad sales to top $935 million. NBC programming begins Feb. 8, with the event scheduled for Feb. 9-25.

Revenue for the Olympics in PyeongChang is at low “double-digits” percentage revenue gains from the mid-$800 million level of the 2014 Sochi Winter Games.

According to Lovinger, less than 50% of the audience watch both the Super Bowl and Olympics, which is why 25% of all ad spend comes from companies buying time in  both events.

A significant amount of ad spend comes from top-tier International Olympic Committee partners.

That group includes Alibaba Group, Atos, Bridgestone, Coca-Cola, Dow, GE, Intel, Omega, Panasonic, Procter & Gamble, Samsung, Toyota and Visa.

Domestic partners with the U.S. Olympic Committee also spend heavily during the Games.

“Ratings are holding up from a ratings perspective better than just about anything,” said Lovinger during the media call. “These events stand alone in public interest. They’re the kinds of events that transcend sport and become cultural phenomena.”

Regarding ad space still available, Lovinger made his sales pitch quite clear.

“If an advertiser is interested in a premium position within the game, they really need to be in discussions with us."

Bottom line regarding ad sales for the Super Bowl and Olympics: “We really could not be happier than where things stand right now,” said Lovinger.

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