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deal w O via the NFL Players Inc. licensing- unit. "Since partnering in 2013, and have helped nearly 1,000 players connect with hundreds of brands to share campaigns, reaching more than 1 billion fans worldwide."

• The has named Shenzhen, as the host city for 2019-2028, a deal that includes the building of a 12K-seat venue, and doubling the prize money to $14M for the Top 8 singles players and Top 8 doubles teams.

• Overwatch League said that its first week of competition drew more than 10 million viewers via Twitch, MLG, and Chinese streaming partners ZhanQi TV, NetEase CC and Panda TV. Opening day had an average audience per minute of 408,000.

• Coca-Cola, International Speedway Corp. and Nascar have signed an extension to their partnerships under which Coca-Cola, would "continue its deep-rooted history in the sport by engaging racing fans across Nascar’s three national series and 12 ISC-operated race tracks" and events including the Coca-Cola 600 and the Coca-Cola 400. Coca-Cola-sponsored drivers include Austin Dillon, Denny Hamlin, Kyle Larson, Joey Logano, Ryan Newman, Daniel Suarez and Darrell “Bubba” Wallace Jr. Coca-Cola said it "has been involved with stock car racing for 50 years," and became an official partner with Nascar in 1998.

• NBC Olympics will debut Olympic Ice Presented by Toyota, a live, daily figure skating show airing nightly (7 PM ET) on NBCSN beginning Feb. 10 and continuing through Feb. 24. Live Olympic figure skating competition will follow the show in primetime. NBCOlympics.com and the NBC Sports app will present a digital-exclusive version of Olympic Ice Presented by Toyota immediately following prime-time coverage beginning Feb. 8.

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Which Team Will Win Overwatch League 2018?
 
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Top NBA All-Star Game Votes (To Date)
Eastern Conference
1.  Giannis Antetokounmpo (MIL) 863,416
2.  LeBron James (CLE) 856,080
3.  Kyrie Irving (BOS) 802,834
4.  Joel Embiid (PHI) 433,161
5. Kristaps Porzingis (NYK) 359,459
6.  DeMar DeRozan (TOR) 259,368
7.  Victor Oladipo (IND) 251,886
8.  Kevin Love (CLE) 221,969
9.  Ben Simmons (PHI) 210,085
10. John Wall (WAS) 175,990
Western Conference
1. Kevin Durant (GSW) 767,402
2. Stephen Curry (GSW) 735,115
3. James Harden (HOU) 602,040
4. Russell Westbrook (OKC) 438,469
5. Klay Thompson (GSW) 359,442
6. DeMarcus Cousins (NOP) 356,340
7. Draymond Green (GSW) 325,612
8. Manu Ginobili (SAS) 231,460
9. Kawhi Leonard (SAS) 212,650
10. Carmelo Anthony (OKC) 194,239

The 67th NBA All-Star Game will take place on Sunday, Feb. 18 at Staples Center in Los Angeles. TNT will televise (8 PM ET)

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Top-Selling NFL Jerseys By Team 2017 At Dick’s Sporting Goods
1. Dallas Cowboys
2. New England Patriots
3. Pittsburgh Steelers
4. Philadelphia Eagles
5. Denver Broncos
6. Carolina Panthers
7. New York Giants
8. Seattle Seahawks
9. Atlanta Falcons
10. Cincinnati Bengals
11. Houston Texans
12. Minnesota Vikings
13. Detroit Lions
14. Chicago Bears
15. Green Bay Packers
16. Oakland Raiders
17. Kansas City Chiefs
18. Baltimore Ravens
19. Washington Redskins
20. Arizona Cardinals

SOURCE: DICK'S SPORTING GOODS

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United: USA 'Superheroes' Aussie Open Ads Below

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Oct302017

NBCU Doubles-Down On Super Bowl, Winter Games, Sees $1B Ad Revenue 

By Barry Janoff

October 30, 2017: Super Bowl LII is just three months away, and the Winter Olympics follow immediately after, and, in a rare case of double-dipping, NBCUniversal has both events on an exclusive basis.

Which could give companies some pause for thought as to where they might want to spend their ad dollars.

NBCU said it is having no such problem.

“Our marketplace is healthy; sales are brisk,” Dan Lovinger, evp-advertising and marketing for NBC Sports Group, said during a media call on Monday.

“We’re extraordinarily well sold,” said Lovinger.

Combined, NBCU is anticipating more than $1 billion in ad sales from Super Bowl LII and the Winter Games in South Korea.

For the Super Bowl, being played in U.S. Bank Stadium, home for the Minnesota Vikings, on Feb. 4, Loving said, “We are asking for and getting north of $5 million” for 30-second spots.

That could put ad revenue at or above $350 million for the game, “give or take the pre- and post game (ad sales)," said Lovinger. All that remains, he said, are "a handful of units.”

During Super Bowl LI this past February, Fox also asked for upward of $5 million for some 30-second spots, a record for the Big Game, taking in $392 million in revenue, including pre-, post- and overtime sales.

At Super Bowl 50 in 2016, CBS got as much as $4.8 million for 30-second spots and earned $369.6 million for in-game ads, according to research firm Kantar Media, NY.

For the Winter Games, NBCU estimates ad sales to top $935 million. NBC programming begins Feb. 8, with the event scheduled for Feb. 9-25.

Revenue for the Olympics in PyeongChang is at low “double-digits” percentage revenue gains from the mid-$800 million level of the 2014 Sochi Winter Games.

According to Lovinger, less than 50% of the audience watch both the Super Bowl and Olympics, which is why 25% of all ad spend comes from companies buying time in  both events.

A significant amount of ad spend comes from top-tier International Olympic Committee partners.

That group includes Alibaba Group, Atos, Bridgestone, Coca-Cola, Dow, GE, Intel, Omega, Panasonic, Procter & Gamble, Samsung, Toyota and Visa.

Domestic partners with the U.S. Olympic Committee also spend heavily during the Games.

“Ratings are holding up from a ratings perspective better than just about anything,” said Lovinger during the media call. “These events stand alone in public interest. They’re the kinds of events that transcend sport and become cultural phenomena.”

Regarding ad space still available, Lovinger made his sales pitch quite clear.

“If an advertiser is interested in a premium position within the game, they really need to be in discussions with us."

Bottom line regarding ad sales for the Super Bowl and Olympics: “We really could not be happier than where things stand right now,” said Lovinger.

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USOC Puts Priorities In Focus For 2018 Winter Olympics

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