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• ESPN said it would add two late-night shows to its programming line-up beginning Jan. 28, 2019: Now or Never (ESPN2) hosted by Steve Covino, Rich Davis, and Janelle Marie Rodriguez; and Ahora o Nunca (ESPN Deportes),hosted by ESPN Deportes’ Mauricio Pedroza, Herculez Gomez and Janelle Marie Rodriguez. The shows “will be dedicated to covering the intersection of sports and pop culture for young, multicultural sports fans.”

• Sports apparel firm Fanatics, which has alliances with most of the major pro sports leagues, has signed its first college deal, with the University of Oregon, to become a licensee, manufacturer and retailer for the University’s apparel, headwear and numerous other product categories. The deal, which begins Jan. 1, 2020, was put at $25 million for ten years by industry analysts. Nike and Columbia Sportswear will remain as prominent University of Oregon partners.

• The 2019 Bridgestone NHL Winter Classic between the  Boston Bruins and host Chicago Blackhawks is scheduled for Jan. 1 outdoors in Notre Dame Stadium. Before that happens, Road To The NHL Winter Classic docu-series returns to go behind the scenes with both teams, with the three-week, limited series premiering in the U.S. Dec. 19 on NBCSN (11:30 PM ET).  The series is produced by Ross Greenburg Productions in association with NHL Original Productions.

• Seeking to continue expanding its presence in China, the NFL has signed a digital partnership with Youku, the video entertainment platform for Alibaba Group, intended to “bring high-quality football programming to Chinese fans.” Weekly programming on Youku's sports channel will feature game highlights and behind-the-scenes stories from NFL games, including the Super Bowl, NFL Kickoff, Thanksgiving, NFL Draft and NFL International series.

POLL POSITION

Eight Teams And Venues For XFL 2020

• Dallas – Globe Life Park
• Houston – TDECU Stadium
• Los Angeles – StubHub Center
• New York/New Jersey – MetLife Stadium
• St. Louis – The Dome at America’s Center
• Seattle – CenturyLink Field
• Tampa Bay – Raymond James Stadium
• Washington, DC – Audi Field

See full story here.

KEEPING SCORE

BABE RUTH MEMORABILIA AUCTION

A live auction is scheduled to take place in Yankee Stadium on June 15, 2019 under the auspices of Hunt Auctions, to include 100s of items from the Babe Ruth family that have been in their possession since he passed away in 1948, most of which have not been seen in public. A portion of the proceeds will go to charity.

Among the items: 
• Babe Ruth Professional Model cleats
• Babe Ruth 60th Home Run Autographed display piece
• Babe Ruth 1934 Tour of Japan Champion Batsman presentational trophy
• Lou Gehrig signed and inscribed photograph to Babe Ruth
• Babe Ruth's 1930-31 New York Yankees "Better year than President" player contract
• Babe Ruth 1935 Boston Braves autographed contract agreement
• Babe Ruth personal check ledger with related signed documents
• Babe Ruth single signed baseballs and autographed photographs
• Babe Ruth 1934 Tour of Japan presentational pass
• Babe Ruth personal photographic albums including autographed exemplars
• Babe Ruth 12 Point Deer Trophy Mount with photographic provenance

Other items not from the Ruth family include:
• Babe Ruth Professional Model Bat with Home Run Notches c.1926-29
• Babe Ruth "Bustin Babes" barnstorming equipment travel case c.1920s (Waite Hoyt provenance)
• Highly significant 1923 New York Yankees World Championship presentational Spalding trophy
• 1923 New York Yankees World Champions team autographed ledger sheet

BUY SELL

Weekend Box Office Nov. Dec. 7-9
1. Ralph Breaks the Internet $16.1M
2. The Grinch $15.7M
3. Creed II $10.3M
4. Fantastic Beasts: Crimes of Grindelwald $6.8M
5. Bohemian Rhapsody $6M
6. Instant Family $5.6M
7. Green Book $3.9M
8. Robin Hood $3.6M
9. Possession of Hannah Grace $3.2M
10. Widows $3.1M

SOURCE: COMSCORE.com

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BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Oct302017

NBCU Doubles-Down On Super Bowl, Winter Games, Sees $1B Ad Revenue 

By Barry Janoff

October 30, 2017: Super Bowl LII is just three months away, and the Winter Olympics follow immediately after, and, in a rare case of double-dipping, NBCUniversal has both events on an exclusive basis.

Which could give companies some pause for thought as to where they might want to spend their ad dollars.

NBCU said it is having no such problem.

“Our marketplace is healthy; sales are brisk,” Dan Lovinger, evp-advertising and marketing for NBC Sports Group, said during a media call on Monday.

“We’re extraordinarily well sold,” said Lovinger.

Combined, NBCU is anticipating more than $1 billion in ad sales from Super Bowl LII and the Winter Games in South Korea.

For the Super Bowl, being played in U.S. Bank Stadium, home for the Minnesota Vikings, on Feb. 4, Loving said, “We are asking for and getting north of $5 million” for 30-second spots.

That could put ad revenue at or above $350 million for the game, “give or take the pre- and post game (ad sales)," said Lovinger. All that remains, he said, are "a handful of units.”

During Super Bowl LI this past February, Fox also asked for upward of $5 million for some 30-second spots, a record for the Big Game, taking in $392 million in revenue, including pre-, post- and overtime sales.

At Super Bowl 50 in 2016, CBS got as much as $4.8 million for 30-second spots and earned $369.6 million for in-game ads, according to research firm Kantar Media, NY.

For the Winter Games, NBCU estimates ad sales to top $935 million. NBC programming begins Feb. 8, with the event scheduled for Feb. 9-25.

Revenue for the Olympics in PyeongChang is at low “double-digits” percentage revenue gains from the mid-$800 million level of the 2014 Sochi Winter Games.

According to Lovinger, less than 50% of the audience watch both the Super Bowl and Olympics, which is why 25% of all ad spend comes from companies buying time in  both events.

A significant amount of ad spend comes from top-tier International Olympic Committee partners.

That group includes Alibaba Group, Atos, Bridgestone, Coca-Cola, Dow, GE, Intel, Omega, Panasonic, Procter & Gamble, Samsung, Toyota and Visa.

Domestic partners with the U.S. Olympic Committee also spend heavily during the Games.

“Ratings are holding up from a ratings perspective better than just about anything,” said Lovinger during the media call. “These events stand alone in public interest. They’re the kinds of events that transcend sport and become cultural phenomena.”

Regarding ad space still available, Lovinger made his sales pitch quite clear.

“If an advertiser is interested in a premium position within the game, they really need to be in discussions with us."

Bottom line regarding ad sales for the Super Bowl and Olympics: “We really could not be happier than where things stand right now,” said Lovinger.

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