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• Bluberi Gaming has signed a deal with WWE to develop a series of licensed slot games featuring WWE Superstars and Legends. Among those to be featured include John Cena, Triple H, Becky Lynch, Roman Reigns and Ronda Rousey, along with such Legends as Hulk Hogan, “Stone Cold” Steve Austin and Shawn Michaels. The first WWE series of slot games is scheduled to hit casinos October 2020.

• HarperCollins Publishers said it has acquired world rights to Back, the first memoir authored by Tiger Woods. According to Woods, “This book is my definitive story. It’s in my words and expresses my thoughts. It describes how I feel and what’s happened in my life.” A publication date was not given.

• Turner Sports’ eLeague has signed a deal with tech solutions and services provider CDW to “create enhanced fan experiences across eLeague’s properties on TV, digital, social and in-arena.” The alliance also names CDW an “official arena partner” for eLeague and the Rocket League Championship Series. Full story here.

• San Manuel Casino, under the auspices of the San Manuel Band of Mission Indians, has signed a deal to become a Founding Partner for Allegiant Stadium, scheduled to open at the home of the Raiders for the 2020 NFL season when the franchise relocates from Oakland to Las Vegas.

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

• The Paley Center for Media, NY, will honor the 100th season of the NFL with a new exhibit: "A Century of Football: Celebrating the NFL’s 100th Season," free and open to the public (thru Oct. 27).

POLL POSITION

Rock & Roll Hall of Fame 2020 Nominees

• Pat Benatar
• Dave Matthews Band
• Depeche Mode
• Doobie Brothers
• Whitney Houston
• Judas Priest
• Kraftwerk
• MC5
• Motorhead
• Nine Inch Nails
• Notorious B.I.G.
• Rufus feat. Chaka Khan
• Todd Rundgren
• Soundgarden
• T. Rex
• Thin Lizzy

VOTE HERE

KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 11-13
1. Joker $55M
2. Addams Family $30.3M
3. Gemini Man $20.5M
4. Abominable $6.2M
5. Downton Abbey $4.9M
6. Hustlers $3.9M
7. Judy $3.3M
8. It 2 $3.2M
9. Jexi $3.1M
10. Ad Astra $1.9M
BoxOfficeMojo.com

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NYSportsJournalism.com + Topic Of Requested Search

KFC: 'Rudy III Wings Sale' See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Sunday
Feb042018

NBC Goes Super Bowl ‘Crazy’ With Olympics, FIFA, Network Show Promos

By Barry Janoff

February 4, 2018: Over the past few years, the top advertisers during the Super Bowl based on time and ad spend have included Anheuser-Busch In Bev, Deutsche Telekom (T-Mobile), Procter & Gamble, PepsiCo and various car companies.

Also among the leaders: the network broadcasting the game.

NBCUniversal has an unusual triple-dip this year with coverage of both the Super Bowl and the Winter Olympics (Feb. 8-25). NBCUniversal said it expects to top more than $1.4 billion in ad revenue for the two jewel events.

The split would be about $500 million for the Big Game and $900 million for the Olympics, according to Dan Lovinger, executive vice president of advertising sales at NBC Sports Group.

In addition, NBCU's Telemundo is the exclusive Spanish-language network for the FIFA 2018 Russia World Cup this summer.

Promotional announcements from the network for its own shows “typically account for about 15% of total ad time and 25-30% of all spots in the game,” according to media intelligence firm Kantar Media, NY.

During Super Bowl LII, NBCUniversal is not only promoting on NBC as well as NBCU's Universo’s Spanish-language telecast of the Super Bowl the Olympics and its own shows — including The Voice and World of Dance, as well as an umbrella spot, “Let’s Go Crazy,” that includes stars from shows across the network — but the FIFA 2018 Russia World Cup.

NBCU’s Telemundo Deportes is the exclusive Spanish-language home of the FIFA World Cup (through 2026 as well as the Summer Olympics through 2032).

World of Dance spot includes Jennifer Lopez, Derek Hough, NE-YO and Jenna Dewan Tatum, "who are back on World of Dance when last season's No. 1 new reality show returns to NBC this May.”

The Voice commercial offers, “Kelly Clarkson joins Coaches Alicia Keys, Adam Levine and Blake Shelton for Season 14 of The Voice, premiering Monday, February 26," with each of them singing during the commercials.

The “Let’s Go Crazy” spot has stars dancing to Prince’s song and singing the lyrics, including the cast of the rebooted Will & Grace longing for the return of nude Olympics and Grace, hypnotized by the moment, offering, “Things divide us but NBC and sports keep us together.”

NBC Olympics ads include umbrella spots and individual ones featuring the likes of Lindsey Vonn, Chloe Kim, Shaun White, Mikaela Shiffrin and Nathan Chen.

The Super Bowl activation marks the official launch of Telemundo Deportes’ multi-platform marketing campaign, “Lo Vivimos Juntos” (“We Live It Together”), which “aims to rally Latinos across the country around the most anticipated, global sporting event:  the FIFA World Cup Russia.”

A 30-second version of its just-released self-titled anthem spot will air during NBC’s Super Bowl LII Pre-Game Show and sibling Universo’s Spanish-language telecast of the Big Game.

Another ten-second commercial stars iconic soccer announcer Andres Cantor and his classic mic-dropping signature “Gooool” call promoting the Telemundo FIFA coverage.

Cantor will be part of NBC’s Super Bowl LII Pre-Game Show, lending his trademark voice and offer pre-game views and entertainment around the big event.

Versus other top sports properties, the Super Bowl trails only the Olympics in ad revenue, great news this year for NBC.According to Kantar, the 2014 Winter Games in Sochi generated $977 million in ad revenue over 18 days and the 2016 Rio Summer Games hit $1.97 billion.

“The value of live is evident. We see that in all of our sports,” Lovinger said during a recent media call. “What’s also incredibly valuable is big ratings."

The cost of a 30-second spot during NBC’s broadcast of Super Bowl LII on Feb. 4 has topped $5 million for the second year and is expected to be higher than the record set during Super Bowl LI last February on Fox, when the network charged just over $5 million for some 30-second spots.

Super Bowl LI had 51 minutes and 30 seconds of ad messages and 102 commercials between the opening kickoff and the final whistle, including a two-minute ad break in the first overtime period in Super Bowl history, with the New England Patriots scoring the winning TD against the Atlanta Falcons at the 11:02 mark.

“It was the second most-cluttered broadcast in the 51-year history of the event,” according to Kantar Media, behind the 104 spots (47:50 commercial time) during Super Bowl XLIV (February 2010, CBS).

NBCU’s Telemundo Deportes Kicks FIFA World Cup Marketing Into Super Bowl

Even At $5 Million-Plus For Ads, Super Bowl Remains Jewel Event For Marketers

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