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• The Professional Baseball Agreement between MLB and minor league teams expires at the end of the 2020 season. But if a new MLB proposal were to become reality, more than three dozen cities with affiliated minor league teams will lose those teams a year from now and thousands of minor league players will be out of work as well. Full story here.

• "We said there's no chance that's happening. There’s no chance we’ll even discipline him." — NBA commissioner Adam Silver regarding China’s request that the league fire Houston Rockets GM Daryl Morey

• "The losses have already been substantial. Our games are not back on the air in China as we speak, and we'll see what happens next. I don't know where we go from here. The financial consequences have been and may continue to be fairly dramatic." — NBA commissioner Adam Silver at the Time 100 Summit on Thursday regarding the league’s on-going situation with China.

• Showtime Sports will launch on Oct. 21 a weekly podcast, All The Smoke with Matt Barnes and Stephen Jackson, in which the two NBA veterans (now retired) and NBA champs (Golden State Warriors and San Antonio Spurs, respectively), will “deliver an authentic, unfiltered perspective on the most polarizing topics in and around the game of basketball.”  It will air Thursdays on the Showtime Basketball YouTube Channel.  

• Bluberi Gaming has signed a deal with WWE to develop a series of licensed slot games featuring WWE Superstars and Legends. Among those to be featured include John Cena, Triple H, Becky Lynch, Roman Reigns and Ronda Rousey. The first WWE series of slot games is scheduled to hit casinos October 2020.

• HarperCollins Publishers said it has acquired world rights to Back, the first memoir authored by Tiger Woods. According to Woods, “This book is my definitive story. It’s in my words and expresses my thoughts.” A publication date was not given.

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

POLL POSITION

Rock & Roll Hall of Fame 2020 Nominees

• Pat Benatar
• Dave Matthews Band
• Depeche Mode
• Doobie Brothers
• Whitney Houston
• Judas Priest
• Kraftwerk
• MC5
• Motorhead
• Nine Inch Nails
• Notorious B.I.G.
• Rufus feat. Chaka Khan
• Todd Rundgren
• Soundgarden
• T. Rex
• Thin Lizzy

VOTE HERE

KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 11-13
1. Joker $55M
2. Addams Family $30.3M
3. Gemini Man $20.5M
4. Abominable $6.2M
5. Downton Abbey $4.9M
6. Hustlers $3.9M
7. Judy $3.3M
8. It 2 $3.2M
9. Jexi $3.1M
10. Ad Astra $1.9M
BoxOfficeMojo.com

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football)

NBA 2019 Opening Nights
• Oct. 22 New Orleans Pelicans vs. Toronto Raptors TNT 8 PM (ET)
• Oct. 22 Los Angeles Lakers vs. Los Angeles Clippers TNT 10:30 PM (ET)

• Oct. 23 Boston Celtics vs. Philadelphia 76ers ESPN 8 PM (ET)
• Oct. 23 Denver Nuggets vs. Portland Trail Blazers ESPN 10 PM (ET)

Tuesday
Mar292016

NBC Hits Milestone $1B National Ad Sales (And Counting) For Summer Games In Rio

By Barry Janoff

March 29, 2016: The Olympic Games is about competing for yourself, your team and your nation and, ultimately winning a gold medal.

NBC is eying a gold medal in advertising.

The official network of the Olympics said it has passed $1 billion in national ad sales for its coverage of the 2016 Games Rio de Janeiro and that on-going sales are on pace to become the "most national advertising sales ever for an Olympic Games and the most by any network for any media event in U.S. history."

According to NBC, the $1 billion — which includes national broadcast, cable and digital sales — comes about four months earlier than when it was achieved for the 2012 London Olympics.

NBC said it reached that on July 25, 2012, just two days prior to London’s Opening Ceremony.

The Opening Ceremony for the 2016 Rio Olympics is Aug. 5.

“The market is very healthy and bullish on the Olympics as evidenced by the fact that we’ve surpassed the $1 billion mark four months ahead of London," Seth Winter, evp-advertising sales for NBC Sports Group, said in a statement. "Advertisers know that integrating their brands in front of Olympic viewers is good for their businesses. We continue to expect to set the Olympic record for national ad sales.”

NBC’s ad revenues increased from $850 million during the 2008 Beijing Summer Games to $1.25 billion for the 2012 London Olympics, according to NBC and the 2012 London Olympics, a study from the Harvard Business School.

NBC is getting significant dollars from official International Olympic Committee partners, including Atos, Coca-Cola, Bridgestone, Dow, GE, McDonald's, Omega, Panasonic, Samsung and Procter & Gamble.

Also adding major dollars to NBC's coffer are U.S. Olympic Committee partners such as 24 Hour Fitness, AT&T, BMW, BP, Anheuser-Busch (Budweiser), Chobani, Citi, Dick's Sporting Goods, Hershey, Hilton, Kellogg's, Liberty Mutual, Ralph Lauren, Smucker's, Ameritrade and United Airline.

“The value of live, big-event programming is more important than ever to advertisers because of its ability to reach large audiences," said Winter. "The Olympics’ ability to dominate primetime for 17 consecutive nights is unmatched. If brands want to reach viewers and their customers in the third quarter, they have to be in the Olympics.”

"We can say this is one of the most marketed games ever for both Olympic and Paralympic Games," Lisa Baird, CMO for the USOC, said during a media event in the Beverly Hills Ballroom earlier this month. "We have 39 sponsors and we work very closely with them to develop their promotions. And I can tell you almost every one has something very special planned.

"When that all comes together, what you hope as a marketer is that it really breaks through on the American consciousness," said Baird.

Among the new sports coming in is golf, which has not been played in the Olympics since 1904 and which has a huge fan and brand following worldwide.

In 2015, golf sponsorship spending reached a record $1.7 billion worldwide, up nearly 5% from the previous year, according to research and consulting firm IEG, Chicago.

Automakers are the most active category sponsoring golf, with 27% of of golf-related properties having a sponsor in the auto segment. Other top categories include banking, beverages-alcohol, insurance, hotel and resorts, media and publishing, telecom, beverages-non-alcohol and credit cards.

BMW is the most active sponsor, followed by Rolex, Anheuser-Busch, Emirates, MasterCard, Coca-Cola, Daimler, Fila, AT&T and Bacardi, according to IEG.

“The value of live, big-event programming is more important than ever to advertisers because of its ability to reach large audiences."

NBC said that although some of the most valuable inventory is gone, some primetime availability on the network as well as cable-channel inventory remain to be sold.

Winter also said that  “Digital sales, which are reserved for our largest linear customers, are healthy as well. Our premium advertisers recognize that they receive more value by extending their messaging across multiple platforms.”

In 2011, NBCUniversal extended its TV rights deal for the Olympics through 2020 for $4.38 billion, and in 2014 extended those rights through 2023 for $7.65 billion, according to industry analysts.

NBC, which has started their promotion of the Games, is really exciting Americans and the appetite to watch these athletes," said Baird. "It will be all Olympics all the time now. We have to look at what NBC is doing to promote the Games. It is reaching new levels."

Officials See 2016 Olympics As 'Most Marketed Games Ever'

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